Ecommerce Marketing Manager

• Oct 2022 - Present

Marketing Consultant

• Sep 2020 - Jan 2021

Worked with management on B2B and B2C social media strategies to develop target audiences and build out user base for a Saas-based AI start-up Consulted on strategies to drive ROI via audience segmentation, product positioning, digital marketing and new lines of business Developed strategic marketing approach for lead product by partnering with global enterprise-lead platforms (ex. LinkedIn, Workday, etc.) Worked with management on B2B and B2C social media strategies to develop target audiences and build out user base for a Saas-based AI start-up Consulted on strategies to drive ROI via audience segmentation, product positioning, digital marketing and new lines of business Developed strategic marketing approach for lead product by partnering with global enterprise-lead platforms (ex. LinkedIn, Workday, etc.)

Senior Director, Marketing & eCommerce (Sugar In The Raw, Sweet'N Low, etc.)

• Sep 2013 - Dec 2019

Oversaw marketing strategy/execution, eCommerce and new product development for Cumberland Packing on brands including Sugar in the Raw and Sweet'N Low as well as development of the In the Raw masterbrand strategy (Stevia in the Raw, Agave in the Raw, etc.) Marketing responsibilities included - Managing strategy/execution of integrated marketing campaigns for new and existing products yielding sales increases of up to 5% YoY - Working with Google Analytics, digital marketing tools, SEM, SEO, etc. to drive sales - Leveraging social media via Facebook, Instagram and Pinterest to amass over 500,000 fans - Owning agency partner management (advertising, media, PR, events, etc.) - Business analysis and budget oversight of $5MM+ - Leading innovation and NPD across several lines of business yielding 10+ new products - Handling consumer relations and CRM - Overseeing qualitative and quantitative research followed by extensive data analysis to unlock consumer insights and unmet needs - Growing marketing team and leading professional development of marketing team members eCommerce responsibilities included - Leading all Amazon efforts (including product assortment strategy, sales growth optimization, digital marketing via AMS/DSP/AMG) yielding 100% YoY sales growth with 800%+ Return on Ad Spend. - Overseeing all efforts with brick & mortar retailers’ online divisions (including Kroger Precision Marketing, Triad/Walmart, etc.) and leading all efforts with online only platforms (including Instacart, Shipt, Checkout 51, etc.) - Owning all efforts around Cumberland’s eComm website Show less

Account Director

• Dec 2011 - Sep 2013

Ran three key accounts at an advertising, marketing and design agency with focus on: - Digital, social media, app creation, website development, influencer/trendsetter outreach, events/sponsorships, TV, print, in-store and packaging design. Clients included Cumberland Packing (Sweet'N Low, Sugar In The Raw), Remy Cointreau and Schwinn. Ran three key accounts at an advertising, marketing and design agency with focus on: - Digital, social media, app creation, website development, influencer/trendsetter outreach, events/sponsorships, TV, print, in-store and packaging design. Clients included Cumberland Packing (Sweet'N Low, Sugar In The Raw), Remy Cointreau and Schwinn.

Director, Strategic Marketing Development

• Apr 2006 - Dec 2011

Strategic Marketing - Oversaw Sony Corporation’s strategic marketing/business development group to build strategic partnerships in various industries (hospitality, airlines, credit cards, automotive, entertainment, retail, etc.) - Successes included co-marketing programs (across traditional advertising, in-store marketing, social media, product seeding and events), sponsorships, product and services sales and cost/SG&A savings. Sony Cierge – (VIP Personal Shopping Service) Internal consultant with P&L oversight of $10MM. Refocused marketing and PR efforts, marketing communications, social media, direct mail, collateral, CRM and events. Blu-ray Format War - Represented Sony in promotional industry groups to launch Blu-ray via advertising, consumer research, retailer outreach and promotions. Oversaw media and creative agency relationships as well as industry group financials ($19MM). Show less

Account Supervisor

• May 2003 - Aug 2004

Worked on advertising strategy, creative execution, qualitative and quantitative consumer research, new product development and marketing communications strategy for General Mills, primarily on several Pillsbury products. Worked on advertising strategy, creative execution, qualitative and quantitative consumer research, new product development and marketing communications strategy for General Mills, primarily on several Pillsbury products.

Account Executive

• Jun 2000 - May 2003

Worked with Kraft Foods on advertising campaigns, created a platform strategy for an emerging umbrella brand, developed the strategy to launch an international confections brand in the US and spearheaded projects to develop, test and launch 3 new products nationwide. Member of the team that developed new brand strategy for Compaq and executed $40 million global TV, print and interactive marketing campaign. Designed and executed adoption of campaign in 75 countries. Worked with Kraft Foods on advertising campaigns, created a platform strategy for an emerging umbrella brand, developed the strategy to launch an international confections brand in the US and spearheaded projects to develop, test and launch 3 new products nationwide. Member of the team that developed new brand strategy for Compaq and executed $40 million global TV, print and interactive marketing campaign. Designed and executed adoption of campaign in 75 countries.