Experience

First 5 Minutes Pty Ltd

• Australia
• Public Safety
• 1 - 100 Employee

• Marketing Manager

  • Oct 2017 - Present



Pepper Marketing

• Advertising Services
• 1 - 100 Employee

• Assistant Director

  • May 2017 - Aug 2017

• Campaign Manager

  • Sep 2016 - Apr 2017

  Primarily responsible for the implementation, project management and execution of marketing campaigns and activities. Working with both internal and external resources to ensure campaigns are completed within the allocated budgets, timeframes and to a high level of quality.



Vonage UK

• Marketing Communications Manager

  • Mar 2014 - Feb 2016

  Devise and deliver brand and product marketing initiatives to increase brand awareness, consideration and acquisition to achieve sale forecasts across print and digital mediums within budget. Overview: * Lead both internal and external stakeholders on marketing campaigns, including briefing media, PR and creative agencies as well as evaluating creative concepts and media schedules. * Direct website redesign to enhance customer experience and conversion. Improve site content to improve SEO and time spent on site, including online videos, dynamic campaign landing pages and YouTube videos. * Ownership of the day-to-day management of creative and media agencies as well as marketing budgets



Optus

• Australia
• Telecommunications
• 700 & Above Employee

• Customer Communications Executive

  • Apr 2013 - Feb 2014

  Responsible for formulating and implementing the customer communication strategies for small and medium size businesses; accountable for driving retention and cross-sell activity.PROJECTS:• Revitalised the business customer communications program to align to the change in company brand, culture and values. • Managed the business segment brand photography shoots - talent recruitment, organised multiple photo shoots and managed approvals for the final contact sheet.• Developed and executed the small business cross- sell communication strategy across multiple channels.• Worked with Apple to launch the iPhone 5s and iPhone 5c customer retention campaign.

• Marketing Communications Executive

  • Dec 2012 - Mar 2013

  Responsible for developing insight driven segment communication strategies and deploying various marketing initiatives; accountable for delivering brand awareness, engagement and consideration and to drive segment acquisition and retention.PROJECTS:• Managed an integrated marketing campaign to drive awareness and acquisition of bundled products. Included briefing media and creative agencies, evaluating concepts and media schedules. The campaign deliverables included ATL and BTL elements. Included media: Outdoor, Digital, Press, Radio, SEM, Social, Webinars, Mobile Advertising, DM and EDM.• Managed the launch of a Local Area Marketing portal. Portal allows for all field and retail sales reps to access collateral templates that they can edit with localised messaging and print for targeted marketing campaigns.

• Marketing Executive

  • Feb 2011 - Nov 2012

  Selected for the Optus graduate program - rotated through four different areas of the business in roles at a Marketing Executive capacity. Gained holistic understanding of the telecommunications business in the following areas: Consumer Postpaid Product, Business Marketing Communications, Wholesale and Satellite Marketing and Brand Services.



Ford Performance Racing

• Account Clerk

  • Mar 2006 - Jun 2008