Senior Client Executive

• Nov 2018 - Present

• Working to plan and deliver marketing and communication plans. This involves translating strategies into plans demonstrating clear thought process, showing how each channel fits within the strategies, budget management and allocation, channel planning, briefing and management of specialist teams. These ideas and communication plans are then presented to the various stakeholders (Internal teams, creative agencies, UK Clients, Global Client teams). • Detailed knowledge of all media channels (TV, Cinema, Social, Programmatic Display, Search, Digital Audio, Broadcast VOD, Online VOD, OOH, Partnerships, Radio) and how they work together and complement each other including non-traditional channels. • Understanding of the client’s category, business objectives and key business performance metrics in order to inform recommendations, strategies and produce new ideas and campaign strategies. • Strong knowledge of all media planning systems and data and reporting sources (Google Analytics, Facebook Business Manager) in order to collate and curate detailed insights from multiple sources in order to fuel planning and strategy. • Managing projects from start to finish from briefing stage to post campaign analysis to ensure that campaigns are delivered on time and within budget, as well as ensuring that learnings are considered in future campaigns.

Client Executive, Digital

• Jul 2017 - Present

Marketing Executive

• Nov 2015 - Dec 2016

An owner run Interior Design Company. Developed and worked on Website and Upholstery Launch. An owner run Interior Design Company. Developed and worked on Website and Upholstery Launch.

UX Apprentice

• Dec 2014 - Oct 2015

Responsibilities were:● Auditing websites, analysing Google Analytics (GA) data to develop insights andunderstanding, providing solutions for website optimisation, wireframes for websitebuilds, reviewing designs, conducting user experience tests, conducting UXresearch, working with other disciplines in IEP such as paid media, SEO andanalytics to develop strategic direction for brands and deliver integrated reports.● Worked on various types of projects such as website builds, website optimisationaudits, USSD user journeys, CMS design and development, user testing andinterviews, mobile apps, ecommerce websites.

Head Tutor of Post Graduate Marketing Course

• Jun 2014 - Nov 2014

Marketing I Tutor

• Feb 2014 - Jun 2014