Experience

Independent Brewers Association

• Australia
• Food and Beverage Services
• 1 - 100 Employee

• Conference Director BrewCon

  • Nov 2022 - Present



Deep End Pizza

• Brand Manager, Business Owner, Pizza Mumma

  • Jun 2022 - Present

  Brand Manager, owner and pizza mumma door lady. Brand Manager, owner and pizza mumma door lady.



Showtime Attractions

• Australia
• Entertainment Providers
• 1 - 100 Employee

• Event Designer

  • Jun 2022 - Present

  Concept designer and renderer for event and activation concepts Concept designer and renderer for event and activation concepts



Freelance

• Freelance

  • Sep 2021 - Present



Independent Brewers Association

• Australia
• Food and Beverage Services
• 1 - 100 Employee

• Head of Industry Development

  • Dec 2018 - Sep 2021

  Managing Trade and Consumer Business Relationships for Members. Portfolio includes: Good Beer WeekThe Indies BrewCon

• Chairman

  • Jul 2017 - Dec 2018

• General Manager, Marketing & Sponsorship

  • May 2011 - Jul 2017

  Managing 2 staff and 28 contractors for an annual 10 day beer festival in Melbourne and Regional Victoria. Securing all sponsorship - with an increase in revenue by a minimum of 28% each year over seven years. Budget management and financial reporting. Sponsorship campaign strategy, contract negotiations, sponsorship activation delivery and post campaign ROI reporting. Producing all marketing, media buying and creative direction. Developer of the GBW App, Website and Digital strategy. Leverage opportunities with 280+ “Event hosts” ranging from purveyors, bars, restaurants, beer brands and ambassadors to promote their event and increase joint venture revenue opportunities.

• Marketing and Sponsorship Manager

  • Feb 2014 - Oct 2014

  Reporting to the Executive Officer Craft Beer Industry Association.• Stakeholder liaison for all sponsorship.• Briefed creative to produce all collateral within the brand guidelines.• Produced and sold all sponsorship and marketing packages including building an assets matrixto be used when producing packages across boilerplate and custom partnerships.



Kickerberry, dynamic CRM built by event managers, for event managers

• Director

  • Jan 2017 - Mar 2021

  Owner and co-developer of a turnkey CMS solution for multi-venue and stakeholder festivals and events. Online subscription service for the events and festival industry. Owner and co-developer of a turnkey CMS solution for multi-venue and stakeholder festivals and events. Online subscription service for the events and festival industry.



Wellington Culinary Events Trust

• Events Services
• 1 - 100 Employee

• Beervana Manager

  • Feb 2018 - Dec 2018

  Manager of Beervana and Road to Beervana. National programming of a week long events schedule. Hallmark 110k attendance beer festival in a rugby stadium. Manager of Beervana and Road to Beervana. National programming of a week long events schedule. Hallmark 110k attendance beer festival in a rugby stadium.



The Crafty Pint

• Australia
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing and Sponsorship Manager

  • Jan 2016 - Jan 2017

  Beer website promoting the Australian Beer Industry Beer website promoting the Australian Beer Industry



Earl Brandspace

• Australia
• Advertising Services
• 1 - 100 Employee

• Project Manager

  • Feb 2012 - Nov 2012

  Project Manager of high end corporate exhibition stand builds, product launch activations and in-store visual merchandise POS. Working closely with the inhouse studio design team, the Creative Director, Production Manager to manage onsite build and delivery. Client liasion to deliver large scale graphics printing and onsite installation, AV, risk assessments and onsite delivery OH&S. Through this role I continued my experience in tender writing and pitch co-presenter. Clients include: Nikon Warner Brothers Ubisoft Entertainment 2k Games NSW Government Kawasaki Australia Ducati Mack Trucks Australia General Motors Holden



Melbourne Royal®

• Australia
• Events Services
• 1 - 100 Employee

• Event Manager - Beverages

  • May 2011 - Feb 2012

  Event Manager of the second largest beer awards in the world and the largest wine awards in Australia. AIBA Australian International Beer Awards Royal Melbourne Wine Show Had set sales targets to increase maximum entries into the two awards, whilst managing the awards logistics of judging stock, judges invitations, itineraries, transfers, accommodation, judges schedules, sponsors onsite activations. Event Manager of the second largest beer awards in the world and the largest wine awards in Australia. AIBA Australian International Beer Awards Royal Melbourne Wine Show Had set sales targets to increase maximum entries into the two awards, whilst managing the awards logistics of judging stock, judges invitations, itineraries, transfers, accommodation, judges schedules, sponsors onsite activations.



Melbourne Food & Wine Festival

• Food and Beverage Services
• 1 - 100 Employee

• Site Coordinator

  • Mar 2008 - 2011

  2008 & 2011 Contracts 2011 Riverside Opening Weekend. Cellar Door & Farm Gate 120,000 people in attendance. • Stakeholder liaison for 100 food and beverage stall holders along the Southbank precinct. • Responsible for all OH&S, infrastructure booking, install, onsite and waste management. 2008 Connex Sizzle! BBQ festival. Market style three day event long the river terrace at Federation Square. • Stakeholder liaison for 100 food and beverage stall holders along the Southbank precinct. • Responsible for all OH&S, infrastructure booking, install, onsite and waste management. • Onsite manager for all contractors, venue liaison, stall holders, cleaning and security for bump in, event dates and bump out.



Fed Square

• Australia
• Entertainment Providers
• 1 - 100 Employee

• Event Coordinator

  • 2008 - 2011

  Managing Fed Square internally funded and produced events. Worked closely with the operations team for risk analysis, onsite event operations team, external staff recruiting and onsite management. Average of 12 events per month. Highlight events include: Victorian Microbreweries Showcase Wine Showcase Managing Fed Square internally funded and produced events. Worked closely with the operations team for risk analysis, onsite event operations team, external staff recruiting and onsite management. Average of 12 events per month. Highlight events include: Victorian Microbreweries Showcase Wine Showcase



Banyule City Council

• Australia
• Government Administration
• 300 - 400 Employee

• Production Manager

  • Aug 2007 - Aug 2010

  Production Manager of Banyule City Council's annual festivals for three years under contract per event. • Twilights Sounds Community Music Festival. • Manna Gum Community Festival • Kids Arty Farty Festival. Pre production, and onsite management of market stalls, stage and roving performers scheduling, volunteer management, onsite OH&S, fireworks logistics and assessments. Production Manager of Banyule City Council's annual festivals for three years under contract per event. • Twilights Sounds Community Music Festival. • Manna Gum Community Festival • Kids Arty Farty Festival. Pre production, and onsite management of market stalls, stage and roving performers scheduling, volunteer management, onsite OH&S, fireworks logistics and assessments.



Australian Business Theatre

• Events Services
• 1 - 100 Employee

• Freelance Production Coordinator

  • 2006 - 2008

  Working directly under the Technical Director to deliver high end event activations across event concept development, production design, logistics and onsite delivery. Clients include: Goldman Sachs JBWere Australian Post BMW Holden Telstra Esprit Working directly under the Technical Director to deliver high end event activations across event concept development, production design, logistics and onsite delivery. Clients include: Goldman Sachs JBWere Australian Post BMW Holden Telstra Esprit



SkyCity Entertainment Group

• New Zealand
• Hospitality
• 700 & Above Employee

• Event Technician

  • Nov 2003 - Feb 2006

  Live events managing artist logistics, live sound engineering, lighting design and operation, event theming and audio visual installations. Live events managing artist logistics, live sound engineering, lighting design and operation, event theming and audio visual installations.



Carnival Cruise Line

• Travel Arrangements
• 700 & Above Employee

• Audio Visual Manager

  • Sep 2001 - Nov 2003

  Managing 3 Audio Visual Technicians for weddings, tourism productions, special events and daily matinee and evening cabaret performances. Managing 3 Audio Visual Technicians for weddings, tourism productions, special events and daily matinee and evening cabaret performances.