Experience

MultiSport Research

• United Kingdom
• Market Research
• 1 - 100 Employee

• North America Director

  • Nov 2017 - Present

  MultiSport Research is a specialty research and consulting firm founded in 2010 dedicated to the global Triathlon and Endurance Sports market. As passionate multisport age groupers, we are immersed in the world of triathlon, cycling, running and all endurance sports. As market experts with 25+ years Corporate experience, we are committed to delivering the most robust research on all Endurance Sports trends. To help the Endurance Sports industry continue its path to growth, we offer a wide range of services including but not limited to: • Consulting – strategic business planning, startups, M&A target searches • Project Management • Category & Market Quantification • Consumer Insight • Benchmarking & Competitor Analysis • Event Services – analysis of athletes, spectators, sponsorship, economic impact



Business Consultant

• Business Consulting and Services
• 500 - 600 Employee

• Business Strategy, Project Management, Market Research Consultant

  • Jan 2014 - Present

  Work with select international companies providing business consulting, market research, and project management on key business needs: • Project Management of Key Go-to-Market Products and Services • Market Research and Analysis • Competitive Analysis • Development of Cohesive Marketing Plans and Execution • Business Strategy and Planning Work with select international companies providing business consulting, market research, and project management on key business needs: • Project Management of Key Go-to-Market Products and Services • Market Research and Analysis • Competitive Analysis • Development of Cohesive Marketing Plans and Execution • Business Strategy and Planning



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Professional Business Contractor for The Coca-Cola Company

  • 2005 - 2014

  In 2005, I voluntarily left The Coca-Cola Company as a Full-Time employee (to support family needs at home). Since that time, The Coca-Cola Company enrolled my services for various key marketing projects on a part-time basis. Projects focused on supporting Foodservice customer base of 400K+ outlets:• Business Strategy Development• New Product Launches – Project Planning and Implementation • Research and Analysis • Brand Optimization

• Category Development Manager

  • 2003 - 2005

  Promoted to develop and implement category strategy for our Company's water brands in North America foodservice channel, including sales, marketing, pricing, and financials. Achieved 40% growth within the first 6 months through optimizing route to market & motivation of 500 sales team members. Also selected to lead our change initiative for our Coca-Cola North America integration to promote more seamless transition and motivation for our 8000 employees

• Business Innovation Leader

  • 2000 - 2003

  Promoted to lead strategy and project teams through all aspects of ideation, business case analysis, testing, development and commercialization of new business opportunities. Identified $300+ million in incremental revenue opportunities, with go/no go recommendations.

• Process Improvement Team Leader

  • 1998 - 2000

  Recruited to lead a cross-functional team with 14 direct reports in all aspects of day-to-day operations for The Coca-Cola Company’s syrup manufacturing plant. Developed and implemented major performance improvement/change initiative strategies.



Pactiv Evergreen Inc.

• United States
• Packaging and Containers Manufacturing
• 700 & Above Employee

• Production Business Unit Manager / Manufacturing Engineer / Process Engineer

  • 1995 - 1998

  Promoted to design, develop and direct start-up strategies for new production department and product line, including growing team of 20. Promoted to design, develop and direct start-up strategies for new production department and product line, including growing team of 20.



Mizuno Corporation

• Sporting Goods
• 200 - 300 Employee

• Research and Development Engineer

  • 1994 - 1995



Rockwall International

• Mechanical Engineer

  • 1993 - 1994