Kate Michalowski
Director of Strategic Growth at Melio- Claim this Profile
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Bio
Experience
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Melio
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United States
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Financial Services
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500 - 600 Employee
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Director of Strategic Growth
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Jan 2023 - Present
Denver, Colorado, United States Develop, design and execute an overarching growth strategy to deliver against GTM goals. Identify and pursue strategic partnerships and collaborations with industry leaders to drive business growth and market expansion. - Uncover new sponsorship opportunities to drive strategic growth and increase market share. - Increase external brand awareness through partners, sponsorships, events and associations. - Partner with Marketing to identify press & media opportunities in key… Show more Develop, design and execute an overarching growth strategy to deliver against GTM goals. Identify and pursue strategic partnerships and collaborations with industry leaders to drive business growth and market expansion. - Uncover new sponsorship opportunities to drive strategic growth and increase market share. - Increase external brand awareness through partners, sponsorships, events and associations. - Partner with Marketing to identify press & media opportunities in key markets. - Oversee and optimize budgets for 2 Business Units through forecasting and monitoring. - Lead cross-functional teams in the execution of strategic initiatives to achieve business objectives and drive growth in targeted markets.
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GTM Enablement Manager
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Jan 2022 - Aug 2023
Built an Enablement department that accelerated growth and drove the overall effectiveness and efficiency of GTM teams at a high-growth startup in the Fintech space. - Implemented Sandler & MEDDPICC methodologies. - Launched objection handling module. - Created and organized content for sales activities after implementing CMS, Seismic. - Drove the creation and implementation of capturing Discovery data in Salesforce. - Used performance data from Gong to identify knowledge and… Show more Built an Enablement department that accelerated growth and drove the overall effectiveness and efficiency of GTM teams at a high-growth startup in the Fintech space. - Implemented Sandler & MEDDPICC methodologies. - Launched objection handling module. - Created and organized content for sales activities after implementing CMS, Seismic. - Drove the creation and implementation of capturing Discovery data in Salesforce. - Used performance data from Gong to identify knowledge and address skill gaps across the sales team. - Created engaging and interactive training materials, presentations, and resources that cater to different learning styles and levels of experience.
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Zoom
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Account Executive
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Aug 2020 - Dec 2021
Denver, Colorado, United States B2B SaaS sales. Managed and grew accounts through upselling and expanding foothold within organizations to capitalize on Zoom's marketshare after unprecedented, explosive growth during COVID-19. - Consistently achieved or exceeded quota. - Developed mutually beneficial relationships with C suite and other key decision makers and champions. - Collaborated with Solution Specialist and Product Managers to execute tailored demos. - Developed and executed against a comprehensive… Show more B2B SaaS sales. Managed and grew accounts through upselling and expanding foothold within organizations to capitalize on Zoom's marketshare after unprecedented, explosive growth during COVID-19. - Consistently achieved or exceeded quota. - Developed mutually beneficial relationships with C suite and other key decision makers and champions. - Collaborated with Solution Specialist and Product Managers to execute tailored demos. - Developed and executed against a comprehensive account plan. - Articulated and managed Zoom's complex sales cycle to present the value of our full product suite. - Worked strategically with management to deliver forecasts, identify trending opportunities/challenges, and provide recommended solutions. - Implemented new and innovative strategies to drive revenue through customer webinars, referrals, and trials. Show less
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EF Go Ahead Tours
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United States
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Travel Arrangements
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300 - 400 Employee
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Director of Sales
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Sep 2017 - Aug 2020
Greater Denver Area Drove explosive growth in a new division/market by: identifying key market opportunities, developing and executing a sales strategy, and championing a team of 19. Collaborated with cross-functional departments to improve conversion rates, increase sales efficiency, acquire new business, and provide a beautiful customer experience. - Attracted, hired, trained, mentored and developed top talent. - Promoted twice in three years as a result of tremendous revenue growth of 18-27% each… Show more Drove explosive growth in a new division/market by: identifying key market opportunities, developing and executing a sales strategy, and championing a team of 19. Collaborated with cross-functional departments to improve conversion rates, increase sales efficiency, acquire new business, and provide a beautiful customer experience. - Attracted, hired, trained, mentored and developed top talent. - Promoted twice in three years as a result of tremendous revenue growth of 18-27% each year. - Grew team from 3 AEs to a division of 21. - Developed and promoted two ICs to front line managers. - Average quota attainment of 125%. - Average deal size $175K with an average deal cycle of 6-12 months. - Reported weekly on sales activity and forecasts to Executive team. - Guided team across core sales competencies: lead qualification, pipeline management, forecasting, customer acquisition, up-selling, negotiating and selling EF’s value proposition. Show less
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EF Education First
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Switzerland
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Education Management
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700 & Above Employee
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Sales Enablement Manager
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Sep 2015 - Sep 2017
Denver, CO Mobilized sales teams in four key areas: facilitation and training design, onboarding, coaching and strategy, and career development. - Coached 18 AEs on sales techniques, strategy and territory management. - Authored and facilitated original, compelling, and challenging company-wide trainings to drive sales growth. - Revamped new hire training curriculum to include learning objectives, assessments, and materials to address the needs of multiple learning styles. - Introduced… Show more Mobilized sales teams in four key areas: facilitation and training design, onboarding, coaching and strategy, and career development. - Coached 18 AEs on sales techniques, strategy and territory management. - Authored and facilitated original, compelling, and challenging company-wide trainings to drive sales growth. - Revamped new hire training curriculum to include learning objectives, assessments, and materials to address the needs of multiple learning styles. - Introduced new hire simulation assessments, resulting in 30% faster ramp time. - Collaborated with Sales Directors to design trainings to align with shared goals and objectives. - Provided weekly call coaching and feedback for two sales teams (18 reps total). - Coached on closing techniques, strategy and territory management. - Designed inventive training structure based on skill set and tenure to ensure all levels’ needs were met and challenged. - Challenged reps to exceed expectations and goals through positive reinforcement, constructive feedback, and earned trust and respect. Show less
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EF Educational Tours
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United States
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Travel Arrangements
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700 & Above Employee
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Senior Account Executive
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Feb 2013 - Sep 2015
Denver, CO - Leveraged all channels for tremendous territory growth. - Managed 80-120 accounts annually. - Exceeded all sales targets for three consecutive fiscal years with an avg quota attainment of 105%. - Average deal size of $150K; largest deal $300K. - Average deal cycle of 18-24 months. - Consistent, 15-30% territory growth YOY. - 46% growth in new accounts; 14% increase in renewals. - 78% growth in referral business. - #1 in division in upselling – 93% conversion. -… Show more - Leveraged all channels for tremendous territory growth. - Managed 80-120 accounts annually. - Exceeded all sales targets for three consecutive fiscal years with an avg quota attainment of 105%. - Average deal size of $150K; largest deal $300K. - Average deal cycle of 18-24 months. - Consistent, 15-30% territory growth YOY. - 46% growth in new accounts; 14% increase in renewals. - 78% growth in referral business. - #1 in division in upselling – 93% conversion. - Highest customer satisfaction rating in division (95% Excellent). Show less
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English Teacher
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May 2012 - Oct 2012
Thailand
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Monster
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United States
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Internet Publishing
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700 & Above Employee
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Fastweb.com Marketing Manager
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Jul 2010 - Apr 2012
Chicago, Illinois, United States Quarterbacked Fastweb.com's email marketing and lead generation strategy. - Drove $200,000 (40% increase) in incremental revenue in one quarter via new email marketing strategy. - Managed 9 direct reports. - Improved email open rates by 3.5%, click through rates by 1%, and CTR on opens by 8.9% for weekly newsletters. - Directed launch of three new site channels and several client-focused campaigns, resulting in $1M incremental revenue. - Responsible for bottom line… Show more Quarterbacked Fastweb.com's email marketing and lead generation strategy. - Drove $200,000 (40% increase) in incremental revenue in one quarter via new email marketing strategy. - Managed 9 direct reports. - Improved email open rates by 3.5%, click through rates by 1%, and CTR on opens by 8.9% for weekly newsletters. - Directed launch of three new site channels and several client-focused campaigns, resulting in $1M incremental revenue. - Responsible for bottom line performance of all ad units across six Monster-owned sites.
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Lead Generation Operations Team Manager
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Apr 2009 - Oct 2010
Greater Chicago Area - Managed three direct reports. - Optimized ad campaigns for higher performance. - Responsible for bottom line performance of all ad units across six Monster-owned sites. - Worked with clients, sales, and internal clients to optimize campaign success.
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Media Campaign Manager
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Mar 2008 - Apr 2009
Greater Chicago Area - Executed, optimized, and upsell ad campaigns across six websites. - Worked with Creative team and clients to improve campaign performance.
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Nalco Water, An Ecolab Company
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United States
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Chemical Manufacturing
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700 & Above Employee
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Regional Account Executive
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Mar 2006 - Mar 2008
Greater Chicago Area - B2B field sales, commercial market - new division test. - Sold chemicals and automation tools for water treatment in heating and cooling systems to C-level decision-makers. - Average deal size of $700K. - Held the record for largest deal size of $1.5M. - Average sales cycle = 8-12 months. - Generated cold leads through account research, networking and cold calling. - Cultivated relationships with gatekeepers and decision-makers. - Leveraged sales collateral, customer… Show more - B2B field sales, commercial market - new division test. - Sold chemicals and automation tools for water treatment in heating and cooling systems to C-level decision-makers. - Average deal size of $700K. - Held the record for largest deal size of $1.5M. - Average sales cycle = 8-12 months. - Generated cold leads through account research, networking and cold calling. - Cultivated relationships with gatekeepers and decision-makers. - Leveraged sales collateral, customer stories & use cases, referrals and rapport to drive sales. - Certified in CSP (Counselor Salesperson) by Wilson Learning.
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Sales Development Representative
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Nov 2005 - Mar 2006
Naperville, IL • Generated 100 quality appointments per week for Outside Sales Reps via cold calling. • Fielded customer service requests in a timely and effective manner. • Served as liaison between corporate headquarters and field sales across the country. • Utilized SAP CRM and Business Intelligence technology to drive sales.
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Red Bull
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Austria
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Food and Beverage Services
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700 & Above Employee
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Sales And Marketing Representative
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2000 - 2005
Iowa City, IA and Santa Monica, CA • Engaged in stimulating, meaningful conversations with potential consumers to increase excitement, interest, and understanding of the product. • Communicated product specifications and benefits to potential consumers. • Interacted with potential consumers about their daily activities to determine the ideal time to market Red Bull samples. • Built brand awareness. • Conceived and executed creative sampling opportunities to reach unexpected markets.
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Education
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University of Iowa
Bachelor's degree