VP of Marketing & Communications

• Jan 2023 - Present

AVP Marketing

• Jan 2021 - Jan 2023

Directs all marketing efforts for Retail, Commercial, Business and Residential DivisionsResponsible for all marketing outreach to promote The Cooperative Bank to current and prospective customers. Manages a multi-mix of media, including television, radio, billboard, direct mail, print, social media, email, Internet, collateral and lobby digital displays.Responsible for design, development and maintenance of TCB website.

Marketing Director

• Oct 2019 - Dec 2020

Marketing & Business Development Officer

• Mar 2012 - Oct 2019

Responsible for establishing and maintaining mutually beneficial relationships with community and member groups and providing monthly report of progress and results. Researches, develops, and implements lesson plans/educational programs within local schools and community groups. Represent the Credit Union at civic and trade functions - involved in the community, attending functions, networking and volunteering to raise awareness and promote the Credit Union’s image as a community partner. Recommend appropriate Credit Union sponsorship's and advertising to enhance business development and sales efforts. Stays abreast of new and emerging community events that match organizational goals. Monitor competitor’s products and services in the marketplace to ensure there are no competitive gaps in our products. Manage social media accounts: Facebook, Twitter, LinkedIn and Instagram Developed & oversee email executions & database (grew from none to almost 30,000) Maintains knowledge of legal and regulatory compliance in marketing, advertising, products and services, and field of membership requirements. Host of The Money Program: A Show about Dollars & Sense on Boston Neighborhood Network. Certified Personal Financial Educator Show less

Marketing & Customer Service Coordinator

• Feb 2011 - Apr 2012

Conduct market research that captures data on target market demographics, competitor initiatives, and industry trends. Develop and maintain marketing collateral (brochures, flyers, handouts, signage, coupons and sales letters). Coordinate, implement and manage various marketing initiatives (marketing programs, direct mailings, telemarketing campaigns, e-mail campaigns and web searches) to achieve business objectives. Analyze marketing results/trends and make recommendations for improvement/implementation. Generate monthly marketing activity reports, charts and statistical tables. Implement annual marketing plans and develop marketing budgets accordingly. Interact with internal and external vendors. Research marketing media opportunities - print, radio, billboard, cross promotions, web site advertising and links. Coordinate amenity programs and customer appreciation days. Networks with property managers/garage clients and attend trade association/neighborhood meetings as assigned. Show less

Marketing & Advertising Specialist

• Jul 2007 - Feb 2011

Writecreative and media briefs, providing direction to the media and creative departments, evaluating creative and providing feedback Photo shoot management: reviewing photography estimates for approval; overseeing pre-production meetings with creative team and brand; obtaining final merchandise approval and determining final shot list; overseeing on-site photo shoot management for the brand Working very closely with the social/digital group on daily Facebook, twitter and Instagram postings, ensuring assets for the Web & Social are met Collaborating with partners in internal media, creative and production departments in order to ensure seamless execution of projects Partnering with Store Operations to define necessary communication to stores for in-store execution of marketing materials Managing the approval of the final media plan and the final creative. Supervising and overseeing print and collateral projects and recommending direction to Marketing Manager/Manager of Marketing. Prioritizing and planning to successfully meet all project deadlines; demonstrating initiative on projects; anticipating and developing solutions to problems; utilizing sound and logical judgment when making decisions Fully responsible for budgets associated with given projects; maintains and reports the budgets of defined areas; suggests opportunities to control costs Show less

Marketing Manager

• May 2005 - Jun 2007

Execute marketing and public relations initiatives for 16 restaurant units Build awareness, penetration, and new customer recruitment Develop and maintain annual marketing calendars and budgets Facilitate development of annual B2C media plans involving print, broadcast, and digital mediums Coordinate and execute all added value programs of local media buys Provide analysis and recommendations on pricing and profit margins Implement national initiatives within the local markets by coordinating efforts with the marketing and public relations departments of each parent organization. Manage and develop all local marketing point of purchase collateral for Panera Bread Educate restaurant management of new promotions, programs and LTOs each quarter to ensure proper delivery to consumer Coordinate and execute all community outreach programs New store opening development and coordination Drive analytic support to understand the effectiveness of programs post implementation and develop recommendations accordingly Analyze competitive marketplace to understand pricing opportunities and appropriate strategies Manage our PR agency on daily account activities, initiatives and objectives Show less

Marketing Assistant

• May 2003 - May 2005

Analyst

• 1998 - 2003