Performance Marketing Manager

• May 2022 - Present

Senior Performance Executive

• Jul 2021 - May 2022

Performance Marketing Executive

• Oct 2020 - Jul 2021

Internet Marketing Consultant

• Mar 2019 - Sep 2020

Search Engine Optimisation: • Planning and implementing SEO practices including technical and non-technical strategies for over 20 national clients across the UK and US, devising intelligent plans focused to increase organic visibility and boost lead generation. • Monitoring client performance, generating reports to identify gains and losses across a broad range of metrics. • Performing regular technical website audits. • Managing and allocating monthly marketing budget spend across a multi-disciplined team, working collaboratively to increase CRO and refine the UX. Copywriting: • Experience in writing copy for a range of assets including blogs, additional web pages. • Skilled in proofreading others' work with a keen eye for detail. • Developing creative briefs for content marketing, researching valuable content ideas to reach target audiences and drive conversions. General: • Working with WordPress, Salesforce, Google Analytics, Search Console, AHREFs, Screaming Frog, Keyword Planner, Accuranker and now a Datorama Guru. • Committee member of the office Green Team, promoting initiatives for 'Adtrak Goes Green'.

eCommerce Team

• Feb 2018 - Mar 2019

• Accountable for over 100,000 SKUs in the online catalogue, updating promotions and featured products, liaising with brand managers and key-stakeholders. • Assisted the product data team to enhance the user journey and reduce friction points. • Handled customer requests via live chat, email, phone, and FAQs. • Fully trained on configuration tools for building PCs, servers and desktops. • Generated an in-house article entitled ‘Going Green in the Office’ for the quarterly newsletter. Conceptualised and presented strategies proposing more sustainable and ethical practices across several meetings with HR.

Champions - Digital Brand Marketing & Communications Intern

• Nov 2017 - Nov 2017

• Part of a team working on behalf of top brands, celebrities and social media influencers in a diverse role including a researcher, studying industry-trends and key areas for growth. • Wrote an article on using celebrity endorsement as a form of advertising campaign, ‘The growth of the celebrity’, later published in an issue of their quarterly magazine • Researched and presented a competitor analysis on the UK’s highest-ranking talent agencies to shape and advise on the company’s marketing strategy and online presence. • Co-managed the company’s Twitter, Facebook & Instagram accounts.

English Teacher

• Jul 2017 - Jul 2017

• One-to-one tutoring of a foreign language student as part of the Junior Super Intensive Summer Course, and occasional cover for larger group classes. • Successfully completed the award course “Safeguarding Basic Awareness Online Training with Focus on ELT Organisations”. • One-to-one tutoring of a foreign language student as part of the Junior Super Intensive Summer Course, and occasional cover for larger group classes. • Successfully completed the award course “Safeguarding Basic Awareness Online Training with Focus on ELT Organisations”.

Editorial Intern

• 2016 - 2016

• Part of a small team managing 12 national children's magazines working on tight timeframes to meet print deadlines. Advised ideas and content for forthcoming editions in line with seasonal and market trends. • Created 2 children’s entertainment pieces subsequently published in 2 separate Signature Magazine titles, reaching supermarket shelves. • Part of a small team managing 12 national children's magazines working on tight timeframes to meet print deadlines. Advised ideas and content for forthcoming editions in line with seasonal and market trends. • Created 2 children’s entertainment pieces subsequently published in 2 separate Signature Magazine titles, reaching supermarket shelves.