Kate Lee

Senior Account Manager at Social Big Data Limited
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Contact Information
us****@****om
(386) 825-5501
Location
Hong Kong SAR, HK
Skills

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Credentials

  • Introductory Certificate of Spanish
    HKUSPACE

Experience

  • Social Big Data Limited
    • Hong Kong
    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Manager
      • May 2018 - Present

      - Planning, developing and implementing strategic advertising programmes (Social Media Retainer, Solution, Influencer and Affiliate Marketing, Video Production and Events) in Beauty, FMCG, Finance and Corporate industries to drive brand awareness, new revenue growth, brand visibility and expansion within existing customers. - Building relationships and consulting with marketing stakeholders such as product teams in HK and Macau market to ensure plans are well-conceived and targeted. - Managing the development of digital campaign assets using Social Bakers, Fan page Karma, Ad Manager and Google Analystics - Maintain KPI and annual marketing budget and calendar. - Enabled content strategy for social media accounts to grow followers, awareness , engagement and conversions. - Partner with KOL team, creative teams to provide idea brainstorming Strong hands-on experience in various social media channels, such as facebook, Instagram, Snapchat, Telegram, Twitter, LinkedIn, WeChat, etc. - Key Accounts: PCCW (Tap & Go, Viu, TheClub , MOOV), Tahoe Insurance, Buildings Department, Competition Commission, Golden Resources Development...etc. - Leader of a team of creative, copy-writer and account executives Show less

  • PressLogic
    • Hong Kong
    • Technology, Information and Media
    • 1 - 100 Employee
    • Senior Account Executive
      • Dec 2017 - Apr 2018

      - Sell digital media platforms of PressLogic Girls and PressLogic Holiday Smart, which adopted MediaLens, a data-driven analytics system combined with AI and machine learning capabilities for optimising ROI performances in various social media - Sell digital media platforms of PressLogic Girls and PressLogic Holiday Smart, which adopted MediaLens, a data-driven analytics system combined with AI and machine learning capabilities for optimising ROI performances in various social media

  • Guru Online - AdBeyond (Group) Limited
    • Hong Kong
    • Advertising Services
    • 100 - 200 Employee
    • Senior Account Executive
      • Dec 2015 - Nov 2017

      - Work closely with internal teams to deliver outstanding account servicing on social media accounts, e.g. Facebook, Instagram, WeChat, YouTube; - Work with local and regional brands to continuously achieve social media success; - Provide strategic social media advice - take lead in KOL line up and influencer marketing - Work closely with internal teams to deliver outstanding account servicing on social media accounts, e.g. Facebook, Instagram, WeChat, YouTube; - Work with local and regional brands to continuously achieve social media success; - Provide strategic social media advice - take lead in KOL line up and influencer marketing

  • 100Most
    • Hong Kong
    • Sales Executive
      • Nov 2014 - Nov 2015

      - Sell digital and native ad / content marketing products and services, plan online marketing campaign to clients - Prospecting, identifying and acquiring new clients for selling online advertising solutions - Perform account servicing and maintain good relationship with key international clients, advertising agencies and maximize advertising revenues - Sell digital and native ad / content marketing products and services, plan online marketing campaign to clients - Prospecting, identifying and acquiring new clients for selling online advertising solutions - Perform account servicing and maintain good relationship with key international clients, advertising agencies and maximize advertising revenues

  • WECO Electrical Connectors
    • Canada
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Sales and Marketing Assistant
      • Sep 2012 - Feb 2013

      - Assisted Marketing Manager in Hong Kong business with focus on sales and marketing activities - Assisted in developing marketing strategies (Exhibition, Newsletter and Product promotion and Attendance to German Chamber of Commence etc.) - Assisted in creating reports and statistics as advised by manager. - Assisted Marketing Manager in Hong Kong business with focus on sales and marketing activities - Assisted in developing marketing strategies (Exhibition, Newsletter and Product promotion and Attendance to German Chamber of Commence etc.) - Assisted in creating reports and statistics as advised by manager.

Education

  • The University of Queensland
    Bachelor of Arts - BA, Business, Management, Marketing, and Related Support Services
    2012 - 2014

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