Experience

Bindertek

• United States
• Retail
• 1 - 100 Employee

• Director of Marketing

  • Jan 2020 - Present

• Marketing Manager

  • Oct 2018 - Jan 2020



SuperCrafty

• Retail Art Supplies

• Ecommerce Manager

  • Sep 2015 - Mar 2019

  • Developed SuperCrafty Supply Co. brand and ecommerce shop• Achieved a 7.95% conversion rate during the first full calendar year of operation• Photography, editing, design, and copywriting for all digital and print assets • Developed SuperCrafty Supply Co. brand and ecommerce shop• Achieved a 7.95% conversion rate during the first full calendar year of operation• Photography, editing, design, and copywriting for all digital and print assets



1Berkshire

• Civic and Social Organizations
• 1 - 100 Employee

• Digital Marketing Specialist

  • Jul 2018 - Oct 2018

  • Manage email marketing campaigns using MailChimp• Maintain berkshires.org and 1berkshire.com using WordPress CMS• Collect data for metrics reports via Google Analytics, MailChimp, and social platforms • Manage email marketing campaigns using MailChimp• Maintain berkshires.org and 1berkshire.com using WordPress CMS• Collect data for metrics reports via Google Analytics, MailChimp, and social platforms



Country Curtains

• Retail
• 1 - 100 Employee

• Digital Marketing Designer

  • Oct 2016 - Dec 2017

  • Collaborate with Creative Director and Ecommerce Director on A/B testing, SEO, and content creation• Produce marketing emails, social media assets, and digital ads with adherence to brand style guide• Increased YOY email marketing revenue by 13.7% and conversion rate by 2.6% by analyzing performance data to inform design decisions and develop successful campaigns • Collaborate with Creative Director and Ecommerce Director on A/B testing, SEO, and content creation• Produce marketing emails, social media assets, and digital ads with adherence to brand style guide• Increased YOY email marketing revenue by 13.7% and conversion rate by 2.6% by analyzing performance data to inform design decisions and develop successful campaigns



Fitz & Bean Inc.

• Web Designer & Product Photographer

  • Sep 2013 - Aug 2015

  • Designed ecommerce site from initial concept to completion with a focus on a fully responsive UI• Wrote and edited content for site, social media, and printed materials• Handled all product photography, photo editing, and image selection for various channels • Designed ecommerce site from initial concept to completion with a focus on a fully responsive UI• Wrote and edited content for site, social media, and printed materials• Handled all product photography, photo editing, and image selection for various channels



OnlineFabricStore.net

• Creative Director

  • Nov 2009 - Aug 2013

  • Spearheaded several successful updates, including rebranding, a site-wide redesign, and implementation of a faceted navigation, resulting in consistent revenue growth of over 50% per year• Conceptualized and managed team in producing WordPress blog, promotional materials, social media campaigns, marketing emails, digital ads, and inserts• Advised in-house product buyers based on Google Analytics assessments and design trends• Led the creative team, including photography, merchandising and social media employees• Identified new employee needs, defined position roles, and facilitated hiring and training processes• Consulted with other internal departments and outside vendors to increase efficiency and discover cost-effective solutions when needed



Kate Lawless Design

• Freelance Designer

  • Oct 2008 - Nov 2009

  • Web and graphic design for a variety of clients spanning film, education, and food industries • Web and graphic design for a variety of clients spanning film, education, and food industries