Experience

EazyStock

• Sweden
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Content

  • Dec 2021 - Present



Coventry University

• United Kingdom
• Higher Education
• 700 & Above Employee

• Head of Marketing Content

  • Jul 2020 - Oct 2021



Anthony Collins

• United Kingdom
• Law Practice
• 100 - 200 Employee

• Marketing Communications Manager

  • Feb 2015 - Jul 2020



Coventry University

• United Kingdom
• Higher Education
• 700 & Above Employee

• Head of International Business Development (Maternity cover)

  • Oct 2013 - Jan 2015



Marketing Birmingham

• Birmingham, United Kingdom

• Marketing Manager - Inward Investment

  • Mar 2013 - Oct 2013



Jaguar Land Rover

• Brand Marketing Specialist

  • May 2011 - Mar 2013



Maverick Television

• United Kingdom
• Media Production
• 1 - 100 Employee

• Marketing Manager - NHS local

  • Oct 2010 - Apr 2011

  Campaign management – identifying relevant topics in line with the marketing plan, segmenting audiences and target markets. Planning media channels to be used for most effective communication to increase traffic to the site and increases users – including digital campaigns, social media, PPC and traditional media. Research and evaluation – full analysis of all campaigns, Google Analytics, Webtrends and eshot software, research into opportunities with users and engagement with key partners and content providers. CRM – built up a database of users for regular communications though newsletters, building relationships with key contacts throughout the NHS and communities to raise profile of NHS local, working with identified syndicated partners to maintain relationships and develop further content for the site. Newsletters results – average open rate of 22% (national average 12%), average total click through rate of 8.4% (national average 1.5-2%) Social media – updating Twitter, Facebook and conducting Social Media Surgeries for targeted groups around the West Midlands Brand management – internal communication of the brand and strategies, ensuring all collateral meets brand guidelines and that the NHS local brand is correctly represented. PR – PR, media relations and profile raising, including writing press releases, building contacts and developing PR opportunities. Supplier management – managing relationships with design agencies, printers, venues, merchandise suppliers. Budget management – managing the marketing budget. Event management – planning strategic attendance at events, developing relationships with key community contacts to build up brand ambassadors. Collateral production – writing and producing publications and Web management – working with the content team to ensure that news is relevant and up to date and that the campaign content and landing pages are ready to schedule, monitoring web analytics and SEO. Show less



NEC Group

• United Kingdom
• Events Services
• 300 - 400 Employee

• Account Manager - Retail

  • Oct 2009 - Oct 2010

  Project management – liaising with Marketing Communication Managers for each Business Unit to discuss marketing requirements and fulfil project requirements. Collateral production – producing all marketing material for Retail side of the NEC Group, catering (amplify hospitality, arena’s catering, Amadeus catering, flowers@theicc), The NIA and LG Arena, including leaflets, brochures, gifts, internal communications, show and event posters and advertising and support. Campaign management – co-ordinating and scheduling media plans for different campaigns, events and shows, looking at different media, tailoring campaigns to different customers – whether B2B or B2C. CRM – regular campaigns to build database, managing regular communication with customers, whether standard customers, hospitality customers or Amadeus customers, alerting them to news, competitions, special offers, as well as standard newsletters. Brand management – rebranding of joint venture, Global Spectrum Europe, refreshing the Amadeus brand identity and developing the Amadeus Weddings brand. Managing the distribution and use of logos for LG Arena, The NIA, Amadeus, amplify, Global Spectrum Europe, NEC Group Catering and Flowers@theicc, ensuring all collateral meets brand guidelines across all different brand identities. Supplier management – working with Procurement to develop contracts and secure approved printers for the business and writing detailed briefs for external suppliers to ensure that the best and most cost-effective processes and suppliers are used. Managing relationships with printers, agencies, merchandise suppliers as well as internal suppliers such as graphics, technical and catering. Event management – producing the artwork for the stand and all collateral, preparing advertising and invitations. Social media – overseeing Facebook and Twitter updates for Arenas and Catering. Show less



Birmingham City University

• United Kingdom
• Higher Education
• 700 & Above Employee

• Marketing Officer and Market Analyst

  • Oct 2006 - Oct 2009

  Market Analyst – October 2008 – October 2009 Full analytical role that included environmental scanning and qualitative and quantitative research. Designing surveys across the University and analysing and interpreting results to build conclusions and recommendations. I used SPSS, Excel and survey software to provide full reports and weekly updates. Supporting the marketing team by advising and devising methods for evaluating the success of marketing and publicity campaign, perception and reputation to inform future planning and ensure ongoing return on investment. Marketing Officer (Faculty of Health/Birmingham Institute of Art and Design, six sites) – November 2006 – October 2008 Full service marketing role in a business-to-consumer role for two faculties, involving strategic and budgetary planning for both, to set objectives and build campaign plans to meet these objectives and ensuring all communications meet brand guidelines, in the UK and internationally. Communications – developing PR and media relations, writing and producing publications and marketing collateral such as two page advertising leaflets, four/six page brochures, 40 and 300 page prospectuses, newsletters, free gifts and promotional DVDs. Event management – planning of monthly open days for up to 200 visitors, visit days, school visits, launches of research reports and new facilities openings. Web management – writing and updating the faculty website, reporting monthly stats and monitoring performance. Project managing a two phase redevelopment of the faculty website: phase one involved updating and re-writing existing information to increase SEO. Phase two was the redesign of the site. Show less



Eiger Systems

• Software Development
• 1 - 100 Employee

• Marketing Executive

  • May 2005 - Oct 2006

  A full-service marketing role in a business-to-business environment focusing on product marketing. Managing events, brand management, collateral production, SEO and supplier management. Working closely with the product and sales teams to identify new opportunities in the market for product extension and adaption, including developing international opportunities and developments. CRM campaigns to build relationships with existing customers, but also working with the sales team to identify new targets and potential customers across different sectors, from retail to utility companies, insurance to smaller banks. Show less



West London College

• United Kingdom
• Education Administration Programs
• 400 - 500 Employee

• Marketing Assistant

  • May 2004 - May 2005



Audit Commission

• United Kingdom
• Accounting
• 200 - 300 Employee

• Publishing Project Manager

  • Aug 2003 - May 2004