Experience

KlientBoost

• United States
• Marketing Services
• 100 - 200 Employee

• Paid Strategist

  • Feb 2023 - 11 months

  Costa Mesa, California, United States KlientBoost is a performance marketing agency with the most published wins (case studies, reviews, video testimonials) of any agency on the planet (sounds crazy, but we did the research. Check out our site). Through paid advertising, SEO, email marketing, and conversion rate optimization, we accelerate the growth of our 250+ clients in the SaaS and eCommerce spaces. Simply put, we're able to squeeze more ROI from your marketing channels because we always experiment with better… Show more KlientBoost is a performance marketing agency with the most published wins (case studies, reviews, video testimonials) of any agency on the planet (sounds crazy, but we did the research. Check out our site). Through paid advertising, SEO, email marketing, and conversion rate optimization, we accelerate the growth of our 250+ clients in the SaaS and eCommerce spaces. Simply put, we're able to squeeze more ROI from your marketing channels because we always experiment with better ways to get things done. Show less



Digital Resource

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Ads Strategist

  • Feb 2022 - Feb 2023

  West Palm Beach, Florida, United States •Manage $50,000 in monthly ad spend. Generated more than $2 million in gross revenue and nearly 14 times ROAS in 2022 for a national franchise client. Generated more than 45,000 qualified leads throughout 2022. • Support team as a senior member. Review ads, lead team meetings, assist with team processes, answer questions, and assist junior team members. • Manage campaign setup, optimization, and analysis across multiple platforms including Meta and Google. • Develop strategy and… Show more •Manage $50,000 in monthly ad spend. Generated more than $2 million in gross revenue and nearly 14 times ROAS in 2022 for a national franchise client. Generated more than 45,000 qualified leads throughout 2022. • Support team as a senior member. Review ads, lead team meetings, assist with team processes, answer questions, and assist junior team members. • Manage campaign setup, optimization, and analysis across multiple platforms including Meta and Google. • Develop strategy and report results and ROAS to clients. Analyze trends and communicate to clients and internal teams in an understandable way. • Implement Facebook Pixel, Standard Events, and Custom Conversions. Use Google Tag Manager and GA4 to track paid media KPIs. • Create custom audiences and lookalike audiences to maximize results. • Test key elements like ad creatives, audience segmentation, placements, and networks. • Provide budget, platform, and strategy suggestions to support the agency sales team in creating digital advertising proposals. Show less



Venue Marketing Group

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Paid + Organic Social Strategist

  • Mar 2020 - Feb 2022

  North Palm Beach, Florida, United States • Increased clients’ social impressions by 60 percent, engagements by 180 percent, and clicks by 116 percent over previous annual results. • Led agency efforts in creating, managing, and analyzing paid and organic social campaigns across various platforms, including Facebook, Instagram, and LinkedIn. Utilized Facebook Ads, Facebook Pixel, and custom audiences to reach strategic communities. Spearheaded social media content creation, including photos, videos, and written copy. Coordinated… Show more • Increased clients’ social impressions by 60 percent, engagements by 180 percent, and clicks by 116 percent over previous annual results. • Led agency efforts in creating, managing, and analyzing paid and organic social campaigns across various platforms, including Facebook, Instagram, and LinkedIn. Utilized Facebook Ads, Facebook Pixel, and custom audiences to reach strategic communities. Spearheaded social media content creation, including photos, videos, and written copy. Coordinated and executed social media photo and video shoots. • Wrote press releases and pitches, developed narratives, and managed press relationships across traditional and non-traditional media. • Managed client relationships and led client-facing meetings and communications as an industry expert. • Collaborated with clients and internal teams to develop monthly communication plans that achieved business goals. Show less



McKenney Media

• United States
• Advertising Services

• Account Manager

  • Jan 2020 - Mar 2020

  West Palm Beach, Florida Area • Increased clients’ social media reach by 305 percent, impressions by 385 percent and post engagement by 850 percent as head of all social media efforts. • Helped client raise over $500,000 at annual charity event. Spearheaded pre- to post-event marketing, including email campaigns, press management, and placement in 12 different media outlets.



Center for Teaching Excellence

• Education Administration Programs
• 1 - 100 Employee

• Social Media Manager

  • Jun 2019 - Dec 2019

  Columbia, South Carolina, United States • Instituted a 13 percent growth rate across all social channels over a five month period. • Executed highly successful paid Twitter campaign with a 2.88 percent click rate. • Developed an engaging social media strategy by establishing channels as a resource in the higher education space. • Curated and created digital campaigns by interviewing and photographing award-winning faculty and developing informative digital graphics.



The Carolina Agency

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Content Creator

  • May 2019 - Aug 2019

  Columbia, South Carolina Area • Led strategic branding initiatives for clients’ marketing campaigns, which included creation of social media graphics, print ads, and video marketing campaigns.



Gamecock Equestrian

• Social Media Specialist

  • Aug 2017 - May 2019

  Columbia, South Carolina Area Assisted with social media efforts for the Gamecock Equestrian team. Managed content on meet days & created content calendars.



University of South Carolina

• United States
• Higher Education
• 700 & Above Employee

• Student Athlete

  • Aug 2015 - May 2019

  Columbia, South Carolina Area University of South Carolina Equestrian Team - Trained and competed as a member of the school’s NCAA equestrian team.



Chernoff Newman

• United States
• Marketing Services
• 1 - 100 Employee

• Intern

  • May 2018 - Aug 2018

  Columbia, South Carolina Area Partnered with agency teams to change attitudes about a local public school district by creating a strategic public relations and social media plan.



University of South Carolina Student Government

• United States
• Public Policy Offices
• 1 - 100 Employee

• Brand Specialist

  • Aug 2016 - May 2018

  Columbia, South Carolina Area • Increased votes cast in 2017 student government election by 210 percent by revamping social media strategy with use of compelling and informational graphics. • Established and executed print ads.



Great Lakes Equestrian Festival

• Social Media & PR Specialist

  • Jun 2016 - Jul 2016

  Traverse City, Michigan Assisted with social media and public relations and assisted competitors and sponsors as hostess of the VIP tent during the month-long festival.