Experience

Dixon Ticonderoga Company

• United States
• Manufacturing
• 100 - 200 Employee

• PM | Leading Fadeless and UCreate Brands

  • Sep 2023 - Present



Electronic Arts (EA)

• United States
• Entertainment Providers
• 700 & Above Employee

• Sr. Product Manager

  • Mar 2021 - Jun 2023

  Launched the consumer-facing software product “EA app,” the replacement for EA’s Origin launcher. Led Product Discovery around content scope leading to a cost savings of $80MM dollars in development costs. Designed the customer onboarding experience migrating players from Origin to EA app. Currently producing confidential projects across publishing and studio teams. Launched the consumer-facing software product “EA app,” the replacement for EA’s Origin launcher. Led Product Discovery around content scope leading to a cost savings of $80MM dollars in development costs. Designed the customer onboarding experience migrating players from Origin to EA app. Currently producing confidential projects across publishing and studio teams.



Alternative Center for Education

• United States
• Primary and Secondary Education
• 1 - 100 Employee

• DEI Facilitator, Neurodiversity Advocate, Social Skills and Executive Presence Instructor

  • Aug 2020 - Sep 2021

  Creating highly specialized treatment and action plans for neurodivergent adults and young adults through a partnership with the Department of Vocational Rehabilitation. Delivering training and guided experiences to individuals and groups. Creating highly specialized treatment and action plans for neurodivergent adults and young adults through a partnership with the Department of Vocational Rehabilitation. Delivering training and guided experiences to individuals and groups.



Amazon

• United States
• Software Development
• 700 & Above Employee

• Sr. Diversity, Equity, and Inclusion PM, North American Consumer

  • Jul 2019 - Jun 2020

  Drove the creation of employee experience plans and inclusive business strategies to build services, programs, and products for millions of customers. Curated and wrote new content for the Unconscious Bias Primer currently in use across Amazon’s North American Consumer team, affecting thousands of employees. Created and led customized training courses performed across multiple countries that took a data-driven approach to looking at Diversity and Inclusion through the lens of social responsibility and an opportunity for greater business impact. Plans and courses focused on increasing business opportunities and creating incremental positive impact on P&L through such efforts. Show less

• Sr. Product Manager of Design & Development

  • Apr 2016 - Aug 2019

  Product Development and Design Planning across multiple titles and projects at Amazon Games, optimizing ideation through efficient design scope, customer data analysis, and staying curious about trends. Driver and consultant for Twitch Prime, The Crown Channel, Alexa Games, and other unannounced products and services.Inventor for US Patent No. 10,105,596.Subject matter expert in customer voice, promoting inclusion for a diverse customer set, for several products across Amazon including Alexa Games, Kindle FreeTime, Twitch Prime, and additional unannounced products and services. Worked on unannounced projects and drove teams to create new and inventive interactive experiences for a diverse set of customers. Created and launched communication strategies for multiple products and services. Co-wrote the launch document and plan for the Amazon Game Studios Diversity and Inclusion program. Continued work with the D&I team as a member of the Amazon Games D&I Council. This document secured the budget for Amazon Game Studios’ first D&I initiative. Show less

• Head of Community and Social Marketing, Amazon Game Studios

  • Aug 2014 - Apr 2016

  Created social, digital, and community go-to-market strategies for three Editor’s Choice co-developed titles launched on multiple mobile platforms. Authored custom content securing cross social-page promotion resulting in significant organic lift in social traffic during launch window Launched Amazon Games Twitch Channel with Amazon Video Games Retail partner. Grew channel to an audience of 10,000+ followers in first 90 days.



2K

• Computer Games
• 700 & Above Employee

• Community and Social Media Manager

  • Jan 2013 - May 2014

  Created global social and digital communications strategies focused on amplifying brand messaging as well as social engagement/audience acquisition. These executed strategies resulted in significant organic growth across owned social media channels. Provided the original designs for a catalog of branded products then collaborated with the merchandise team to produce new and exclusive items for the 2K Store. Acted as a spokesperson at trade shows and consumer events as well as on livestreams. Show less



Owlchemy Labs

• United States
• Computer Games
• 1 - 100 Employee

• Community and Brand Marketing Manager, Game Designer, Product Developer

  • Jul 2012 - Dec 2012

  Brand Marketing Manager for individual titles and expansion of the Owlchemy Labs brand through event, social, and digital marketing. Created content calendar and original content for use on SEGA and Apple social channels. Collaborated with Apple social media team to deliver exclusive content for Apple customers. Collaborated with team and led discussions with publisher SEGA to create a brand identity for Jack Lumber. Developed and executed product marketing, community, PR, and event efforts at Owlchemy Labs for their titles Snuggle Truck and Jack Lumber. Game Designer and Product Developer for an expansion to the popular mobile title Snuggle Truck providing design concepts, market research, and art direction. Additional Game Design and Narrative Design on Jack Lumber. Lead Designer on undisclosed collaborative project with Demiurge Studios. Show less

• Game Designer

  • Feb 2012 - Dec 2012

  Game Designer and Product Developer for an expansion to the popular mobile title Snuggle Truck providing design concepts, market research, and art direction.Additional Game Design and Narrative Design on Jack LumberLead Designer on undisclosed collaborative project with Demiurge Studios*Time includes freelance into contract work.



Freelance

• Game Design Consultant & Brand Marketing Strategist

  • Feb 2012 - Dec 2012

  Collaborated with game companies and development studios, driving game-play design, narrative design, and go to market plans. Worked with: BRIGHTDriver, Demiurge, IR5, the MIT Game Lab, Zynga, and others Drove a highly collaborative process to create the most compelling and fun user experiences possible. Collaborated with game companies and development studios, driving game-play design, narrative design, and go to market plans. Worked with: BRIGHTDriver, Demiurge, IR5, the MIT Game Lab, Zynga, and others Drove a highly collaborative process to create the most compelling and fun user experiences possible.



Fire Hose Games

• United States
• Computer Games
• 1 - 100 Employee

• Community and General Manager

  • Oct 2011 - Aug 2012

  Worked to create a voice for the brands 'Fire Hose Games'​ and 'Go Home Dinosaurs'​ Designed Fire Hose Games' high level digital and interactive strategy for original games, contract work, and the overall customer and client facing voice. Fostered growth and definition of the company's community. An active and vocal member of the game development team, authored game design documentation while proposing complementary marketing opportunities Created a plush collection of toys based on the dinosaurs of the game. As a General Manager, tasks included project management, business development and branding, and finance. Worked to create a best practices approach to company culture and an overall healthy work environment with an emphasis on consistency and communication. Show less



Freelance

• Social/Digital Marketing and Branding Strategy Consultant

  • Jan 2004 - Oct 2011

  Provided clients with specialized marketing plans designed to reach audiences via digital and social initiatives. Defined client needs and honed in on target audiences through content audits and analysis. Collaborated with clients to create content plans, creative briefs, social strategies, and brand/product engagement plans. Provided documentation showing the complete user experience over the course of the campaign. Assisted in the execution of assets by providing direction for graphic design, video production, and writing. Show less



Appleton Area School District

• United States
• Primary and Secondary Education
• 400 - 500 Employee

• Educator and Artist in Residence

  • Aug 2006 - Jun 2010

  Authored and implemented original curricula for popular culture, critical discussion, and art-based classes. Created and hosted extracurricular discussions on inclusion and equity, driving students to deconstruct common entertainment tropes, gender-based gaze, and archetypical character portrayals. Class examples: Japanese Super Heroes on a Global Scale, Enchantment in the 21st Century, Video Games as Art Authored and implemented original curricula for popular culture, critical discussion, and art-based classes. Created and hosted extracurricular discussions on inclusion and equity, driving students to deconstruct common entertainment tropes, gender-based gaze, and archetypical character portrayals. Class examples: Japanese Super Heroes on a Global Scale, Enchantment in the 21st Century, Video Games as Art