Experience

SIMKHAI

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Fashion Stylist

  • Oct 2022 - Present

  E-Comm editorial stylist for on model shoots. Responsible for styling the entire seasons (150+ looks), selecting which items to pair together, accessories, and footwear. E-Comm editorial stylist for on model shoots. Responsible for styling the entire seasons (150+ looks), selecting which items to pair together, accessories, and footwear.



Banner Day

• Los Angeles, California, United States

• Creative Director

  • 2016 - Present

  • Founder of Banner Day, a line of embroidered t-shirts currently stocked worldwide in 150+ stores • Responsible for all business functions A-Z including design, creative content, social media, finance, sales & production. • Banner Day has gained attention from Harper’s Bazaar, Forbes, and Apparel News • Responsible for designing and implementing special projects for J Crew, Saks Fifth Avenue, Anthropologie, Free People, Bloomingdales, and Barneys NY. • Founder of Banner Day, a line of embroidered t-shirts currently stocked worldwide in 150+ stores • Responsible for all business functions A-Z including design, creative content, social media, finance, sales & production. • Banner Day has gained attention from Harper’s Bazaar, Forbes, and Apparel News • Responsible for designing and implementing special projects for J Crew, Saks Fifth Avenue, Anthropologie, Free People, Bloomingdales, and Barneys NY.



CANYON SUPPLY

• Ojai, California, United States

• Director of Buying & Creative Content

  • 2018 - Oct 2022

  • Responsible for buying merchandise for Canyon Supply boutique in downtown Ojai. Home of in-house brand Banner Day + array of home, jewelry, accessories. • Performed all business functions A-Z. Managed the build out, finance, the buy/merchandising, selling, marketing, customer acquisition, social media, & building a website. • Responsible for buying merchandise for Canyon Supply boutique in downtown Ojai. Home of in-house brand Banner Day + array of home, jewelry, accessories. • Performed all business functions A-Z. Managed the build out, finance, the buy/merchandising, selling, marketing, customer acquisition, social media, & building a website.



LAVEER

• New York, NY

• Creative Director

  • Jan 2012 - Jul 2020

  Founder and Creative Director of LAVEER, a blazer and jacket focused collection which launched exclusively at Barneys NY in Fall 2012. • Founded a line of tailored suiting for the untailored woman and launched the collection in Barneys NY • Responsible for design, merchandising, sales strategy, PR strategy, managing cash flow, working with factories, pattern makers, fittings, sourcing fabric • Laveer gained attention from Harper’s Bazaar, Vogue, NY Times, Elle, Nylon, In Style, and more Show less



SIMKHAI

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Director Of Merchandising

  • Jan 2019 - Mar 2020



SPRING

• Greater New York City Area

• Brand Curator

  • May 2013 - Jul 2015

  Utilize my brand relationships to introduce and onboard designers. Utilize my brand relationships to introduce and onboard designers.



Jones New York

• Apparel & Fashion
• 700 & Above Employee

• Creative Consultant

  • Sep 2012 - Nov 2014

  Product Development and Creative Direction for Nine West and Vintage America Collections. Worked intimately with director of design pulling inspiration, reviewing sketches, selecting materials, colors, and design details. Worked closely with marketing on campaign concepts, styling, and website direction. Product Development and Creative Direction for Nine West and Vintage America Collections. Worked intimately with director of design pulling inspiration, reviewing sketches, selecting materials, colors, and design details. Worked closely with marketing on campaign concepts, styling, and website direction.



Shopbop

• United States
• Retail
• 300 - 400 Employee

• Fashion Director

  • 2008 - 2011

  • Reported directly to CEO • Worked across marketing, PR, creative, and buying departments to execute homepage editorial content, manage the co-op calendar and email marketing strategy. • Active participation in UX, testing customer response through surveys, and executing new shop in shops online including Bridal, Gift Guides, Shop By Style, Shop by Occasion. • Delivered trend reports after attending fashion week events in New York, Paris, L.A., and Sydney. Guided and influenced the buying team by attending market and recommending key items and classifications in order to grow the business and have assortments that were on trend and customer appropriate • Maintained strong relationships with 400+ designers and industry fashion editors • Major contributor to product development for private label categories and exclusive collaborations working with brands including J Brand, White & Warren, Rag & Bone, Rebecca Minkoff, MiH Jeans, Rachel Pally, Theory. Show less

• Senior Buyer

  • Sep 2005 - 2008



Shopbop

• United States
• Retail
• 300 - 400 Employee

• Associate Buyer

  • 2003 - 2005

  • Responsibilities included: managing weekly selling reports to analyzing sales, determining appropriate stock positions to increase business. Implemented and executed replenishment programs for core denim vendors and Juicy Couture. • Attended D&A and ENK trade shows in New York • Translated orders from vendor line sheets to company purchase orders, maintained seasonal bank book, processing RTV’s, managed mark downs • Responsibilities included: managing weekly selling reports to analyzing sales, determining appropriate stock positions to increase business. Implemented and executed replenishment programs for core denim vendors and Juicy Couture. • Attended D&A and ENK trade shows in New York • Translated orders from vendor line sheets to company purchase orders, maintained seasonal bank book, processing RTV’s, managed mark downs