Experience

ERDOS CASHMERE GROUP

• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Director

  • Sep 2021 - Present

  Brand Marketing; Group Corporate Communications; Group sustainability related Brand Marketing; Group Corporate Communications; Group sustainability related



H&M

• Sweden
• Retail
• 700 & Above Employee

• Head of Press & Communication at H&M China

  • Jul 2017 - Present

  Oversee China Market fashion and corporate PR projects as well as internal communication.

• Regional Communications Manager at H&M Greater China

  • Feb 2021 - Sep 2021

• Assistant PR Manager

  • Jun 2016 - Jun 2017

  Lead fashion projects, oversee corporate PR and assist PR manager for internal communication.

• Showroom Manager

  • Feb 2013 - Jun 2016

  National media relation handling; Celebrity engagement; Leader of key fashion projects, eg. Alexander Wang x HM project, Isabel Marant pour HM project, BalmainxHM project, HM Conscious; Event planning and execution; Visual Merchandising skills.



Ketchum

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Account Executive

  • Mar 2011 - Jan 2013

  Day to day communication among fashion/lifestyle media in mainland China; 200+ media attendees fashion event media relations handling skill; coverage pitching; small event in charge including strategic plan and meida plan. Day to day communication among fashion/lifestyle media in mainland China; 200+ media attendees fashion event media relations handling skill; coverage pitching; small event in charge including strategic plan and meida plan.