Digital Marketing Manager

• Aug 2021 - Present

Digital Marketing Executive

• Jun 2020 - Aug 2021

• Organic and paid social media management for Facebook, LinkedIn, Instagram and Twitter• Managing all Google Ads campaigns for UK and Ireland• Budget management for all digital marketing activities• Creating visual content with Canva and Photoshop• Content creation for Virtus Health’s UK and Ireland websites and content management via a CMS• Using Google Search Console to monitor and improve SEO performance• Utilising Google Analytics to assess website performance and making any necessary changes to website structure and content• Using Salesforce CRM to manage leads gained from marketing activities• Creating regular email newsletters

Group Marketing Executive

• Nov 2018 - Jun 2020

• Social media management including paid social media (Facebook, Instagram, Twitter and LinkedIn)• E-mail marketing - working from creation to analysis stage• Brand management for NoLIta and Opium• Project management, involving various stakeholders, for events and campaigns • Creating and nurturing press relationships• Creating and distributing press releases for feature on relevant media sites and publications• Lead generation campaigns conducted via social media and email campaigns• Working with graphic designers to create marketing collateral, as well as by using Canva• Budget creation and management• Planning the yearly marketing strategy and ensuring its timely execution• Online reputation management

Sales and Marketing Co-ordinator

• Mar 2015 - Nov 2018

• Responsible for ensuring the hotel has a strong social media presence (Facebook, Twitter and Instagram).• Creating and analysing paid social media campaigns. • Developing and executing e-mail marketing campaigns.• Updating the hotel's website and third party sites.• Ensuring website content adheres to SEO best practices.• Online reputation management.• Collecting and collating data, in order to evaluate the performance of marketing campaigns.• Proofreading and rewriting marketing materials.• Promoting special offers, packages, etc. on the company's website and social media platforms.• Overseeing the creation and distribution of all marketing collateral.• Building and maintaining key relationships with clients, suppliers and promotional partners.• Arranging FAM trips and client appreciation events.• Responding to fundraising requests and allocating donations where appropriate.• Responsible for ensuring all staff are briefed on the details of new and ongoing promotions.• Identifying and implementing new marketing opportunities.

Online Marketing Assistant (Voluntary)

• Feb 2015 - Jun 2015

• Using Mailchimp to develop and execute e-mail marketing campaigns.• Liaising with market stall traders and performers to ensure the event ran smoothly.• Acquiring raffle prize donations from local businesses. • Using Mailchimp to develop and execute e-mail marketing campaigns.• Liaising with market stall traders and performers to ensure the event ran smoothly.• Acquiring raffle prize donations from local businesses.

Receptionist (Temporary Assignment)

• Sep 2014 - Dec 2014

• General reception duties.• Creating and maintaining a variety of databases. • General reception duties.• Creating and maintaining a variety of databases.

Administrative Assistant (Temporary Assignment)

• Apr 2014 - Sep 2014

• Organising events, such as guest lectures and student workshops.• Maintaining an inventory of office supplies and ordering replacement supplies when required. • Reorganising and streamlining the office’s filing system. • Organising events, such as guest lectures and student workshops.• Maintaining an inventory of office supplies and ordering replacement supplies when required. • Reorganising and streamlining the office’s filing system.

Call Center Representative (Temporary Assignment)

• Jan 2014 - Mar 2014

• Answering telephone enquiries and resolving any client problems.• Performing data entry services, such as capturing customer information, call logs and successful sales. • Answering telephone enquiries and resolving any client problems.• Performing data entry services, such as capturing customer information, call logs and successful sales.

Corporate Receptionist

• Jun 2013 - Dec 2013

• General reception duties.• Assisting the marketing department by proof reading documents and making any necessary adjustments. • General reception duties.• Assisting the marketing department by proof reading documents and making any necessary adjustments.

Fundraiser

• Feb 2012 - Aug 2012

• Increasing donations by promoting the charity to prospective benefactors on a face to face basis. • Answering donor queries and alleviating clients concerns about making regular donations. • Training new employees and allowing them to shadow me. • Increasing donations by promoting the charity to prospective benefactors on a face to face basis. • Answering donor queries and alleviating clients concerns about making regular donations. • Training new employees and allowing them to shadow me.

Class Representative MA Public Affairs and Political Communications

• Sep 2010 - Sep 2011

• Gathering views from peers regarding various aspects of the course and communicating those to members of staff.• Organising events, such as class parties and coffee mornings.• Reporting back to class mates the main points of discussions that took place at staff-student liaisons and other meetings. • Gathering views from peers regarding various aspects of the course and communicating those to members of staff.• Organising events, such as class parties and coffee mornings.• Reporting back to class mates the main points of discussions that took place at staff-student liaisons and other meetings.

Communications Intern

• Sep 2010 - Mar 2011

• Drafting informative, positive and persuasive press releases.• Researching a variety of subjects and using my findings to write speeches for delivery in the Irish Senate.• Compiling databases.• Attending and networking at various events.• Acting as a tour guide of the Irish houses of parliament for a number of visiting tour groups. • Drafting informative, positive and persuasive press releases.• Researching a variety of subjects and using my findings to write speeches for delivery in the Irish Senate.• Compiling databases.• Attending and networking at various events.• Acting as a tour guide of the Irish houses of parliament for a number of visiting tour groups.