Experience

Holland Cooper Clothing LTD

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Fashion Designer

  • Sep 2021 - Present



Superdry

• United Kingdom
• Retail Apparel and Fashion
• 700 & Above Employee

• Fashion Designer

  • Aug 2006 - Jul 2020

  In 2006 I joined Superdry as the first Womenswear designer. This was a unique and fast-moving role, working directly alongside the Creative Brand Director James Holder & Julian Dunkerton Founder. I worked mainly on Womenswear, creating the Vintage thrift collection, but also supporting other areas within the range such as luggage, footwear, sunglasses and accessories. I was also able to get involved with campaign shoots, working very closely with James Meigh Head of Creative helping him to style my products, and achieve the desired look and feel.I have also worked on the Track and Field category within Superdry, which is a graphics driven range. Where I was responsible for researching key graphic trends, innovative print techniques and content.Company strategy to elevate and grow key product areas, allowed me to transition into the Women’s Sportswear category, where I have helped to pioneer this brand-new area of the business.My specific area of focus within the sportswear offer is Yoga & Loungewear, both of which are new concepts for Superdry, rapidly expanding through the success of small capsule collections offered to wholesale customers, retail top-stores and online. My yoga collection was also featured on WGSN after being photographed at ISPO. I currently work on Superdry Studio team, which focuses on sustainable luxury fabrications for the refined consumer. Show less

• SMU Designer

  • Aug 2011 - 2014

  Previous experience at Superdry includes: SMU DESIGNER: (Special Make up)Accountable for more than 20% of the total retail product mix, I was responsible for any special sampling requests, briefed directly from the Creative Brand Director James Holder & Julian Dunkerton Founder, where he felt that there were missed opportunities or gaps within the UK retail offer. Working across gender, and within all product categories this position allowed me to broaden my design skills, as well as helping to build a portfolio of relationships worldwide, working closely and directly with over 5 different worldwide territories.Taking on this role allowed me to demonstrate my capabilities and flexibility to work outside of my comfort zone and within a stricter, faster paced environment, as often lead-times from concept- shipment would be much shorter.I also put together a Limited Chinese New Year project and one of the jackets I designed sold through in x3 days with people ringing the store to order it.I am very passionate about Design and my role as a designer, as well as being very organised and detailed. Show less



D2M

• United Kingdom
• Design Services
• 1 - 100 Employee

• Freelance Designer

  • Apr 2015 - 2016

  In 2015 I freelanced for D2M Innovation who specialise in product innovation. D2M develop a bespoke product design strategy, from concept to launch. In that role, I was responsible for translating the client’s concepts into working drawings for manufacture. I worked on a variety of creative projects ranging from the Omnio RiderBuggy as featured on the D2M website & https://www.pushchairexpert.com/en/news/omnio-rider- revolutionise-the-stroller/ to baby bags, and fully waterproof bags for the beach. https://swymbags.com/ Show less



Cohen and Wilks International Ltd

• Textile Manufacturing
• 1 - 100 Employee

• Trainee

  • Oct 2004 - Aug 2006

  In 2005 I joined CWI, this was my first job in the industry and provided me with a wealth of experience. I rotationally lived 3 months at a time between Leeds and China. The company supply outerwear to top high street brands including M&S, GAP, next The North face to name a few. Day to Day tasks involved; Competitor research, visual merchandising, cads, design packs for manufacture. Whilst in China I would be responsible for ensuring the design packs were translated correctly, choosing and advising fabric/trim alternatives to meet cost specifications. Also traveling to Shanghai sourcing fabric Show less



French Connection

• United Kingdom
• Retail
• 700 & Above Employee

• Freelance Designer - Menswear

  • Aug 2005 - Sep 2005

  After seeing my catwalk show and portfolio at GFW, Peter Corelli Head of Design at French connection contacted me to do a project on Menswear. After seeing my catwalk show and portfolio at GFW, Peter Corelli Head of Design at French connection contacted me to do a project on Menswear.