Experience

National Archives Foundation

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Director of Marketing and Communications

  • Mar 2023 - Present



VIRGINIA BEACH SPCA

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Chief Operations Officer

  • Sep 2021 - Feb 2023

  In tandem with the CEO, the Chief Operations Officer sets and drives the organizational vision and operational strategy. This includes reviewing the efficiency of current clinic and shelter operational functions, planning changes and updates to day-to-day operations and shelter programs, and collaborating with other executive staff to set and meet business objectives within financial goals. This position also serves as the primary communications executive and is responsible for developing and implementing an overall communications strategy that builds understanding and awareness around the VBSPCA mission, including internal communications, media relations, public relations, social media, VBSPCA external and internal websites, marketing, and strategic communications. The COO provides strategy, direction, and leadership to all VBSPCA public facing initiatives, including community shelter programs, fundraising and awareness events, and humane education. This position serves as a liaison between the organization and the public to ensure that all initiatives are in compliance with brand alignment and organizational standards. This position also provides oversight to Human Resources, with a primary focus on strategy and processes related to building and retaining an exceptional team of professionals. This includes associate development, employee morale oversight and maintenance, oversight of employee productivity, and the development and maintenance of a positive, inclusive work culture. Additional oversight is provided to maintain general HR compliance. Show less

• Acting CEO

  • Mar 2021 - Aug 2021

• Chief Communications and Community Relations Officer

  • Sep 2019 - Mar 2021

  Provide executive and organizational leadership, and strategies for humane education, community relations, fundraising, and marketing and communications. Responsible for public relations as well as internal communications. Responsible for development of annual plan and budget for organizational communications, marketing, community outreach, and direct mail and digital fundraising. Provide strategic oversight for the retail marketplace, monitoring customer experience and quality assurance.

• Community Outreach Director

  • Jan 2018 - Sep 2019

  Strengthened the relationship between the VBSPCA and the community through volunteer programming, humane education, pet training and behavior support, marketing and communications, retail and sales, and community outreach and events. This role managed a team of 8, with oversight on budgeting, strategic planning, and program management. While serving in this role, Kate and her team achieved Service Enterprise Initiative Certification, the organization received the the Volunteer Achievement Award through Volunteer Hampton Roads, and the organization received the Award of Excellence from Coastal Virginia Magazine. Show less



Push Comedy Theater

• United States
• Performing Arts
• 1 - 100 Employee

• Director of Musical Improv Program

  • Jan 2017 - Jan 2023

  Launched paramount musical improvisation program, designed course curriculum and class syllabus, and managed promotion and scheduling of classes and performances. Launched paramount musical improvisation program, designed course curriculum and class syllabus, and managed promotion and scheduling of classes and performances.



True Union Yoga

• Yoga Teacher and Teacher Trainer

  • May 2006 - May 2018

• Director of Teacher Training Programs

  • Jul 2009 - Oct 2017



True Union Events

• Event Production Specialist

  • Jan 2008 - Jan 2015

  Responsible for all marketing and communications involved in the conception, development, promotion, and production of multiple large-scale yoga and music festivals. Produced six annual festivals, with additional experience serving as primary event consultant. Arranged program schedules featuring over 100 workshops and 50 presenters & performers. Managed on-site logistics and technical services for workshops, concerts, and vendors. Secured and maintained venue contracts, designing food and beverage menus for attendees, as well as securing sponsors, vendors, and advertisers. Designed and maintained all marketing collateral. Show less