Experience

Freelance Consultant

• Australia
• Advertising Services
• 1 - 100 Employee

• Strategy Director

  • Jul 2013 - Present

  I can seamlessly help with discrete projects or fill a hole in your planning offering on a project basis or while you search for your perfect permanent Head of Planning or Planning Director. RECENT AGENCIES BWM Dentsu (2019-2020) Studio Ongarato (2020) M&C Saatchi (2018) TBWA (2017) Communicado (2016) Stratosphere (2019) Noisy Beast (2015) PUSH Collective (2014) RECENT BRANDS * AMP (Finance) * Nando’s (Casual Dining) * Chadstone (Retail) * REA (Realestate.com.au) * Patties Foods (FMCG) * Catholic Super (Finance) * Concerto Analytics (Saas) * Dan Murphy's (Retail) * Cricket Australia (Sports & Entertainment) * Lexus (Automotive) * PZ Cussons - Morning Fresh (FMCG) * Schweppes - Cool Ridge, Innovation, Solo, Schweppes (FMCG) * Mimco (Fashion) * RDNS (Health Services) * NAB (Finance) * McKenzie Aged Care Group (Health Services)​ * McCormick (FMCG) * Aeroplane (FMCG) * Biostime (FMCG - China)



City of Stonnington

• Australia
• Government Administration
• 300 - 400 Employee

• Councillor

  • Nov 2020 - Present

  Chair of Economic and Place Development CommitteeChair of Climate Emergency Advisory CommitteeStonnington Representative for Eastern Alliance for Greenhouse Action

• Mayor

  • Nov 2020 - Nov 2021

  2021 Local Government Advisory Panel to the MP for Local Government. 2021 Audit and Risk Committee2021 M9 Mayor representative2021 was the hardest year Stonnington Council has ever known. We had COVID and the longest lockdown in the world. We had a cyber incident. We had an earthquake.And yet as a community, and as a council, we have survived it.And with all this happening we didn’t slow down: -• We conducted our first ever people’s panel to set the vision for Stonnington in 2040• We delivered our first Climate Emergency Action Plan,• We formed a COVID recovery fund, and invested $11 million to support our community through the impacts of COVID in FY21• We enhanced our outdoor dining program,• Introduced a sector-leading Charter of Mutual Respect• Reduced greenhouse emissions by 48%• Our Town Halls delivered 100,000 vaccinations,• We developed a bold new Council plan to direct us for the next 4 years.• We had innovative events like "robots" which brought in 120,000 visitors as we were exiting a prior lockdown.• And all of this resulted in our community’s satisfaction levels with Stonnington increasing.I also saw the things that I was passionate about starting to come to life:• A new best value program based on international best practices will be activated before the end of the year - delivering increased value for money for our ratepayers from a city that already has some of the lowest rates in all of Victoria.• We are exploring new ways of engaging with our community - to ensure we hear and respond to the full breadth of our community, not just the loud.• The ideals of the 20-minute city are firmly embedded in our Council Plan as a mechanism for increasing the liveability of our city.• And we will see an increased focus on the revitalization of Chapel St as an iconic destination of Melbourne.



AJF

• Australia
• Advertising Services
• 1 - 100 Employee

• Strategy Director / Head of Strategy

  • Dec 2008 - Jun 2013

  KEY CLIENTS • GM Holden, Automotive • Lion D&D (Daily Juice, Berri, Pura, Dairy Farmers, NPD), FMCG • Kathmandu, Retail • Pacific Brands, Apparel • University of Melbourne, Education • Officeworks, Retail KEY CLIENTS • GM Holden, Automotive • Lion D&D (Daily Juice, Berri, Pura, Dairy Farmers, NPD), FMCG • Kathmandu, Retail • Pacific Brands, Apparel • University of Melbourne, Education • Officeworks, Retail



The Leading Edge

• Australia
• Advertising Services
• 1 - 100 Employee

• Branding and Innovation Consultant

  • Jul 2007 - Sep 2008

  KEY CLIENTS • NAB, Finance and Banking • Kraft, FMCG • Medibank, Insurance • Australian Unity, Finance • Subway, QSR • GPT, Retail The Leading Edge is one of Australia's leading market research agencies and has a reputation for innovative insight development. www.theleadingedge.com.au/ KEY CLIENTS • NAB, Finance and Banking • Kraft, FMCG • Medibank, Insurance • Australian Unity, Finance • Subway, QSR • GPT, Retail The Leading Edge is one of Australia's leading market research agencies and has a reputation for innovative insight development. www.theleadingedge.com.au/



Epic Point

• Marketing Manager

  • Nov 2006 - Jul 2007

  (This role allowed me to do a lot of skiing and exploring while I lived in Canada) (This role allowed me to do a lot of skiing and exploring while I lived in Canada)



DDB Group Aotearoa NZ

• New Zealand
• Advertising Services
• 100 - 200 Employee

• Strategic Planner

  • Mar 2001 - Mar 2006

  KEY CLIENTS * McDonald’s, QSR * Hasbro, Toys and Leisure * SKY TV, Media * MOTAT, Museum * Ronald McDonald House Charities, Charity * ACP, Publishing * AMI, Insurance * Clorox, FMCG KEY CLIENTS * McDonald’s, QSR * Hasbro, Toys and Leisure * SKY TV, Media * MOTAT, Museum * Ronald McDonald House Charities, Charity * ACP, Publishing * AMI, Insurance * Clorox, FMCG



WARREN AND MAHONEY

• New Zealand
• Architecture and Planning
• 300 - 400 Employee

• Summer Intern

  • Nov 1997 - Jan 1999

  Junior architecture assistant during university summer holidays Junior architecture assistant during university summer holidays