Experience

Stages Cycling

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Manager

  • Feb 2020 - Present



University Interscholastic League

• United States
• Education Administration Programs
• 1 - 100 Employee

• Communications Coordinator

  • Sep 2015 - Oct 2019

  All duties as Media Coordinator continued, additional duties described below:Facilitated external UIL marketing group, approved marketing ideas and coordinated implementation at 15 large state championship events.Represented UIL as official spokesperson and responded to media inquiries, averaging 15 inquiries per week.Arranged interviews for UIL executive staff, prepared talking points for controversial interview topics, averaging 3 interviews per week.Created and implemented email marketing strategy with internal and external newsletters, reaching more than 4,000 stakeholders each month.Advised UIL executive staff on communications strategies during crisis, including unexpected venue changes, rule violations and issues with national attention.Moderated press conferences and media interviews for executive staff, coaches and athletes.

• Media Coordinator

  • Sep 2012 - Aug 2015

  Acted as primary contact for media on day-to-day basis and at UIL State Championship events with fan attendance of more than 570,000 each year.Wrote and sent press releases and wrote copy for UIL publications and social media. Averaging 75 press releases per year, 15 state championship programs (magazines), and social media channels with a combined 112,000 followers.Lead as Media Director at athletic UIL state championship events by issuing credentials and facilitating media at 15 events, with more than 2,100 media members.Created and edited content for UIL website.



Texas Tech University

• Mass Communicator Editor

  • Sep 2011 - Jul 2012

  Recruited and managed reporters to write stories for publication.Edited copies of stories to ensure proper style is followed.Wrote stories, headlines and cutlines.Supervised two direct reports: assistant editor and photo editor. Recruited and managed reporters to write stories for publication.Edited copies of stories to ensure proper style is followed.Wrote stories, headlines and cutlines.Supervised two direct reports: assistant editor and photo editor.



Texas Tech University

• United States
• Higher Education
• 700 & Above Employee

• Communications Intern

  • 2010 - 2011

  Assisted Texas Tech Communications office with media relations for all athletic events, stat distribution, live blogging of play-by-play, and press conference management. Volunteered as media assistant for Big 12 Women’s Basketball Tournaments in 2011 and 2012. Assisted Texas Tech Communications office with media relations for all athletic events, stat distribution, live blogging of play-by-play, and press conference management. Volunteered as media assistant for Big 12 Women’s Basketball Tournaments in 2011 and 2012.



Military Child Education Coalition

• Intern

  • 2009 - 2009

  Planned a teen workshop for 20 students. Helped prepare for the National Convention. Planned a teen workshop for 20 students. Helped prepare for the National Convention.