Experience

Fisheries and Marine Institute of Memorial University of Newfoundland

• Canada
• Higher Education
• 100 - 200 Employee

• Marketing Advisor (Digital Media)

  • Mar 2023 - Present

  Developed and implemented marketing strategies and campaigns to raise the profile of Marine Institute Developed and executed digital content creation and overseeing the quality, consistency and relevance of the campus’s social media channels; established coordinated and monitored social media content; lead and/or assisted in the planning and marketing of student recruitment activities as well as major events; evaluated and continuously improved the effectiveness of the campus’s digital marketing and recruitment activities using data and statistics to analyze any gaps between objectives and results Content creation for major events, social media strategy, and implementing trends to improve engagement across Marine Institute's social media channels Implemented new Student Navigator program on campus Interviewed, hired, and supervised team of Student Navigators (Ambassadors) overseeing weekly meetings, content creation, social media strategy, and implementing trends to improve engagement across Marine Institute's social media platforms Created, produced, recorded, and edited new campus podcast Show less



Terra Nova GMC Buick

• Canada
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Marketing Assistant and Photographer

  • May 2021 - Mar 2023

  Photograph inventory and manage/update website (WordPress) Promote and manage all official social media platforms (Facebook, Instagram, Twitter, TikTok) Create content, graphics, marketing materials and ads for social media platforms Create and execute marketing strategy plan for Sales and Service departments Assist Marketing Manager with all other marketing projects Photograph inventory and manage/update website (WordPress) Promote and manage all official social media platforms (Facebook, Instagram, Twitter, TikTok) Create content, graphics, marketing materials and ads for social media platforms Create and execute marketing strategy plan for Sales and Service departments Assist Marketing Manager with all other marketing projects



Memorial University of Newfoundland

• Higher Education
• 700 & Above Employee

• Marketing and Communications Assistant

  • Sep 2019 - May 2020

  Design and produce digital graphics for social media platforms and upcoming events Create posters and marketing materials to promote events and programs through Canva & HeyOrca Create content for Memorial University’s official social media accounts; Instagram, Twitter, and Facebook Attended organized events to gather on-the-ground photographs and social media coverage Design and produce digital graphics for social media platforms and upcoming events Create posters and marketing materials to promote events and programs through Canva & HeyOrca Create content for Memorial University’s official social media accounts; Instagram, Twitter, and Facebook Attended organized events to gather on-the-ground photographs and social media coverage



Shakespeare By The Sea Festival

• Entertainment Providers
• 1 - 100 Employee

• Production & Social Media Assistant

  • May 2019 - Sep 2019

  Promote and create content for Festival Instagram, Twitter, and Facebook - social media and hands on interaction with the public, ie. handing out fliers, posters etc Design graphics and create scheduled posts for the 2019 Season Communicate effectively with the public to answer questions about the Festival, keep social media platforms engaged and active Report back to the Festival General Manager for social media stats and insights, ie. followers and engagement Create advertising sales for the Festival for programs distributed throughout entire 2019 Summer season Assisted stage manager with the production of Shakespeare's Macbeth Show less