Experience

Ski a Bike Centrum Radotín

• Czechia
• Retail
• 1 - 100 Employee

• Event Manager

  • Jul 2021 - Present



mySASY

• Czechia
• Wellness and Fitness Services

• Marketing Specialist

  • Apr 2021 - Jun 2021



Freelance

• Prague, Czechia

• Business and Project Manager

  • Dec 2018 - Sep 2020

  • For Rekola Bikesharing I was creating new B2B partnerships and managed the whole business process (from the acquisition of new clients, pre-sales research, sales offers to final contracts). Launched new products in B2B segment aimed at the mobility of employees and CSR activities. • Managed digital and print advertising campaigns for Walmark and UniCredit Bank (follow-up cooperation with VCCP agency). • Participated in the realization of various mountain bike races across Czechia. Show less



VCCP

• United Kingdom
• Advertising Services
• 500 - 600 Employee

• Account and Project Manager

  • Feb 2017 - Sep 2018

  • I looked after various clients and managed their print, digital and TV advertising campaigns.• Clients: UniCredit Bank, Nutrilon, Kofola, Walmark, Sportka, Fernet Stock and PWC.• Created cost estimates, campaign timings, presentations.Achievements:• Led the creation and production of a spring campaign for Kofola Original (TV - shooting + 3D, KV, POS, display, SoMe content, OOH, product labels).• Prepared a new Walmark digital strategy and campaign masters for 9 countries (online banners, SoMe content, emailing, articles, print materials, influencers).• Prepared 2 Nutrilon campaigns (TV spot, KV). Show less

• Account Executive

  • Apr 2016 - Jan 2017

  • Managed print and digital campaigns for UniCredit Bank.• Produced new key visuals and online spots for Nutrilon.• Assisted with the production of 4 TV campaigns and key visuals for UniCredit Bank.• Prepared cost estimates, presentations and weekly client statuses.



MKMA - Event & Retail marketing agency

• Prague, Czech Republic

• Junior Project and Event Manager

  • Jan 2014 - Mar 2016

  • I led the development of an agency website www.mkma.cz (including the creation of wireframes, all content, graphics and the team photo shoot). • Created a six-month plan for A3 Sport employees in the adidas ambassador project (including product training and testing, selling competitions, newsletters etc.). • Trained groups of 15-20 sales assistants in adidas products and technologies. • Created adidas product tech sheets and presentations for Rock Point employees. • Managed adidas and Reebok events and assisted with preparation and execution of events such as Reebok Yoga Sensation in O2 arena, Reebok LiveWithFire Tour, adidas Runners trainings etc. • Created adidas and Reebok product descriptions and showrooms for marketing seasons. • Handled online desk researches on adidas products. • I interrupted the cooperation for an internship in adidas headquarters. Show less



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Global Brand Marketing - Internship

  • Sep 2014 - Mar 2015

  Horizontal Concepts, Direct to Consumer (team) • I led the creation and production of unique product packagings for Novak Djokovic and A-list celebrities with creative agencies from brief till delivery. • Run weekly adidas web and social analytics and created regular reports. • Created presentations to support a new global strategy for Christmas campaign. • Prepared creative photo shooting of adidas sneakers for www.adidas.com. • Handled desk researches focused on competitors and commercial campaigns (such as Christmas or Back to school). Show less