Experience

Katharine House Hospice Stafford

• United Kingdom
• Hospitals and Health Care
• 1 - 100 Employee

• Digital Marketing Manager

  • Apr 2023 - Present



Katrina Durkin

• Freelance: Digital Marketing and Editorial Services

  • Jan 2017 - Present

  Get in touch if you need: content accessibility expertise content planning copyediting copywriting image editing meta data management proofreading. I'll work to your house style, standards and tone of voice. Don't have any of those? I can help you with that too. #KeepItSimple Get in touch if you need: content accessibility expertise content planning copyediting copywriting image editing meta data management proofreading. I'll work to your house style, standards and tone of voice. Don't have any of those? I can help you with that too. #KeepItSimple



Staffordshire University

• United Kingdom
• Higher Education
• 700 & Above Employee

• Lecturer (Hrly) – Esports

  • Sep 2020 - Apr 2021

  Remote teaching on a variety of modules on BA (Hons) Esports and BA (Hons) Games PR and Community Management. Subjects covered include: * Analytics for community and social media management (inc. Meltwater) * Community management fundmentals * Content creation and marketing * Driving digital traffic and social media * Video editing (Premiere Pro). Remote teaching on a variety of modules on BA (Hons) Esports and BA (Hons) Games PR and Community Management. Subjects covered include: * Analytics for community and social media management (inc. Meltwater) * Community management fundmentals * Content creation and marketing * Driving digital traffic and social media * Video editing (Premiere Pro).



Katharine House Hospice Stafford

• United Kingdom
• Hospitals and Health Care
• 1 - 100 Employee

• Trust Fundraising Assistant

  • Jan 2019 - Oct 2020

  Raising money to ensure people whose lives are impacted by an incurable illness get the care and support they need. A.k.a. generating income through trust fundraising from grant-making trusts and foundations. Day to day, this involved: > application and bid writing > researching new trusts and funding sources > writing newsletters, funding updates and other nurture material > managing relationships with grant makers > monitoring and reporting on progress against targets. Show less



Staffordshire University

• United Kingdom
• Higher Education
• 700 & Above Employee

• Head of Content Marketing

  • Feb 2014 - Feb 2018

  I was responsible for some fantastic teams full of expertise and enthusiasm: > Digital Marketing Team> Web Team> Customer Relationship Management (CRM) Teams> Content editors.Primary duties included:> developing and managing the overall information and knowledge process across the University in a marketing context.> Developing new information and knowledge flows and mapping for: PR and News collation, Course and Product Information, Case-Study collation, ECRM. Enabling use for consumers, stakeholders and business.> Leading the assessment of existing and new applications regarding efficiency, usefulness, usability and branding.> Providing an architecture which creates a cohesive offline and online customer experience to ensure mailable, shareable, flexible and intuitive activity with digital and CRM platforms.> Identifying opportunities to create business value; digital strategy, SEO, content management, web analytics.> Identify and develop strategic and creative opportunities for competitive advantage; assessing new content trends and best practise.> Lead creative use of content, in line with the University brand: e-CRM, blogs, webinar, video content, graphics, voice and word, social media, affiliate content as well as offline interpretation.> Developing a pipeline of content creators, overseeing editorial strategy & copywriting > Providing thorough reporting and analytics; understanding and communicating customer behaviours. > Managing budget and process, including monthly cost centre reports and quarterly forecast and budget planning.** Board member: Web Project Board & Information Systems and Process Management Board. **** Departmental lead on cross-University change projects. **** Introduced: event experience app (DoubleDutch) to enhance the visitor experience, and 360-degree video and photography coverage of campus and events, alongside Google Maps, expertly completed by Kristofer Winpenny - Content Officer. ** Show less

• Digital Marketing Manager

  • Sep 2011 - Feb 2014

  My primary responsibilities in this role were the management and development, impact and guardianship of the University’s website, online presence and digital marketing activities.** Introduced user experience (UX) testing to the institution. **** Set up bi-monthly support sessions and development for the Web Author Group to support the extended content community. **** Underwent leadership development and coaching. **** Tender participation for the full-service agency. **



University of Wolverhampton

• United Kingdom
• Higher Education
• 700 & Above Employee

• Web Manager

  • Nov 2008 - Sep 2011

  ** Introduced first known instance of a University using live online chat to convert potential customers during Clearing - winning a Highly Commended award for Best use of Digital within a Broader Campaign at the Reputation Online Effectiveness Awards 2010 **** International experience through supporting the marketing needs of colleagues in countries such as China, India and Poland. ** ** B2B experience, focussing on offering support services to SMEs. **** Redeveloped the corporate website against a new brand, engaging with stakeholders the overseeing the Web Steering Group with stakeholders at a variety of levels of seniority. **** Introduction of new website features: virtual open days, personalised e-prospectus, 360 photography and interactive maps. **** Launched new mobile app. **My primary duties were to: > manage and develop the Web Team> manage the digital marketing budget> develop digital marketing plans> provide rolling reports on updates to the website by compiling evidence from user experience, interpretation of web analytics and search data, content audits, and market intelligence> develop and lead the University network of content contributors> develop and deliver training> ensure web-based University enterprise applications and their related websites were compliant with set protocols> play an active role in informing and influencing the University's technical infrastructureProjects and initiatives include:> personally proposing and introducing: the first known instance of live online chat to support prospective students during the busy clearing process; social media monitoring, user experience testing of complex online application processes and B2B web pages.> managed a major release upgrade of the Web CMS.> full redevelopment of University website.> development of B2B website for the then brand new Wolverhampton Business Solutions Centre.> plan, implement and measure integrated marcomms for a range of markets. Show less

• Electronic Publications Editor

  • Sep 2005 - Oct 2008

  Introduced social media marketing in 2005 via MySpace and shortly followed by Bebo. The early days of social media marketing!Developed new website as an elastic layout in 2006 - the precursor to responsive, through coding templates for the Content Management System (Immediacy), JavaScript and CSS. Associated web analytics, reporting and identifying opportunities for optimisation.Introduced Search Engine Optimisation practices and training.Introduced accessibility testing techniques to the University.My primary duties were to provide a digital content service throughout the University. This included:> writing> copy editing and proofing> content planning > interpretation of Google Analytics data for colleagues to advise on changes to site content> translating course information and other governance copy into customer focussed content> writing and delivering training> image manipulation and graphic design for web content, campus display screens and digital ad boards at venues such as football stadiums> sound and video capture, post-production and publicationI also provided guidance and advice to senior management within Marketing and Communications and other parts of the University when marketing projects are launched, and implemented. Show less



Manchester College of Arts and Technology

• Manchester, United Kingdom

• Interactive Editor

  • 2002 - 2005

  Content management of college websites and associated web analytics and reporting. Delivering training in the use of best practice use of technology for teaching. Project managed the development of e-learning materials. The perfect first graduate job with a fantastic team, Line Manager and a Web Master from which I learnt so much from - and to whom I am eternally grateful for giving me such amazing freedom to get stuck in and develop new skills and experience. My role was split across: 50% web editing 50% e-Learning material production I worked on a variety of projects creating interactive learning materials using a mixture of audio, video, and using such packages as Authorware, Director and Flash. Learning materials included a full level of AAT qualification training, interactive guide to cuts of meat for hospitality students and a guide on how to best use technology for different learning styles - aimed at the FE teaching community. I was lucky to learn the basics of solid web governance principles relating to content quality, code quality, accessibility. I also started to use web analytics for the first time through the good old fashioned practice of running server logs. The role also gave me experience of interaction design incorporating good teaching practice. Also fondly remembered is the old practice of website disaster recovery, and ensuring that the backup tapes were run every night and rotated when the Web Master was not available. Other odd duties included ensuring adequate fans and ventilation in the server room during hot summer months. Show less