Katarzyna Dlugozima
Product Manager at Liberon- Claim this Profile
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English Native or bilingual proficiency
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Polish Native or bilingual proficiency
Topline Score
Bio
Credentials
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Digital Optimisation
CIM | The Chartered Institute of MarketingOct, 2022- Oct, 2024 -
Diploma in Professional Digital Marketing
CIM | The Chartered Institute of MarketingOct, 2022- Oct, 2024 -
Marketing and Digital Strategy
CIM | The Chartered Institute of MarketingJan, 2021- Oct, 2024 -
The Digital Customer Experience
CIM | The Chartered Institute of MarketingJan, 2021- Oct, 2024 -
Search Engine Marketing Masterclass
Oxford College of MarketingDec, 2020- Oct, 2024 -
Social Media Marketing 101
Oxford College of MarketingOct, 2020- Oct, 2024 -
CIM Affiliate Studying Member
CIM | The Chartered Institute of MarketingMar, 2021- Oct, 2024
Experience
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Liberon
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United Kingdom
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Manufacturing
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1 - 100 Employee
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Product Manager
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Jan 2023 - Present
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Moove Europe
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United Kingdom
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Oil and Gas
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1 - 100 Employee
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International Field Marketing Executive
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Feb 2022 - Dec 2022
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Product Management Executive
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Mar 2021 - Jan 2022
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M&J Seafood
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United Kingdom
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Food and Beverage Services
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1 - 100 Employee
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Product Marketing Manager
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Apr 2016 - Dec 2019
- Capitalised on market trends, identifying opportunities to deliver strategic marketing input for new product development- Promoted new products to boost brand and customer base, managing development of new collateral materials, web content and social media campaigns- Improved product positioning, cultivating on brand assets including inspiring product descriptions and supplier stories to entice demographic- Raised media engagement and product awareness, driving incremental sales through design of appealing digital content including website, email, social media and mobile app- Enhanced understanding of complex product features and added value to sales techniques, designing and delivering regular sales force training- Advanced communications and exposure, identifying and delivering product content for bespoke email portal, building dynamic online solution for branches Show less
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Marketing Communications Manager
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Sep 2013 - Mar 2016
- Reinforced company’s industry trusted expert position and championed open dialogue with sales teams, executing monthly market insight- Communicated value proposition and nurtured customers throughout sales cycle, project managing numerous multichannel sales and brand collateral across multiple formats- Elevated marketing ROI, identifying core metrics and establishing pivotal collaborative stakeholder relationships- Strengthened reputation as sustainability champion and influenced winning of industry awards, working in partnership with UK’s top NGOs to successfully launch industry leading initiatives- Controlled financial activity of marketing department, negotiating purchasing packages with vendors and securing purchasing commitment on average 10% under budget with no compromise to business growth goals Show less
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Marketing Executive
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Jul 2011 - Aug 2013
- Championed flagship promotional activity, handling all operations form development of commercial value to managing creative process across print and digital channels- Progressed development and activation of Skipper’s Catch brand, driving awareness through creative content and increasing brand email database by 41% to 5,100 customers- Contributed towards social media account, driving increased value and growing followers to over 3000 in first 2 years- Initiated and devised first ever corporate strategic campaigns in social media, addressing all stakeholder and media relations Show less
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Marketing Assistant
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Jun 2010 - Jun 2011
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Brakes UK
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United Kingdom
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Food and Beverage Services
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700 & Above Employee
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Customer Rebates Team Leader
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Jun 2008 - May 2010
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Customer Rebates Clerk
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Jul 2007 - May 2008
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Accounts Administrator
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Nov 2006 - Jun 2007
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Polish Red Cross
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1 - 100 Employee
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Regional Office Manager
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2003 - 2004
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Town Council
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United Kingdom
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1 - 100 Employee
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EU Information Centre Clerk
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2003 - 2003
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Securitas Polska
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Poland
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Security and Investigations
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100 - 200 Employee
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Receptionist
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2002 - 2002
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Education
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Oxford College of Marketing
CIM Level 6 Diploma in Professional Digital Marketing -
Chartered Institute of Marketing
CIM Level 3 Professional Certificate in Marketing -
Uniwersytet Marii Curie-Skłodowskiej w Lublinie
Master of Arts (MA), Sociology