Katarzyna Bachnik

Professor of Marketing and Innovation at Hult International Business School
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Contact Information
us****@****om
(386) 825-5501
Location
Cambridge, Massachusetts, United States, US
Languages
  • English Full professional proficiency
  • German Professional working proficiency
  • Polish Native or bilingual proficiency

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Experience

    • United States
    • Higher Education
    • 700 & Above Employee
    • Professor of Marketing and Innovation
      • Sep 2022 - Present

      • Teaching (UG, PG, MBA): Business Challenge, Changemaking, Design Thinking for Social Impact, Disruptive Innovation, Entrepreneurship Capstone Internship, Events Management, Market Research & Consumer Behavior, Marketing Capstone internship. • Other responsibilities (involving students): Promoted marketing and entrepreneurship (innovation) as majors and career paths for students (increase in numbers), mentored students' within marketing and entrepreneurship (innovation) internship programs,… Show more • Teaching (UG, PG, MBA): Business Challenge, Changemaking, Design Thinking for Social Impact, Disruptive Innovation, Entrepreneurship Capstone Internship, Events Management, Market Research & Consumer Behavior, Marketing Capstone internship. • Other responsibilities (involving students): Promoted marketing and entrepreneurship (innovation) as majors and career paths for students (increase in numbers), mentored students' within marketing and entrepreneurship (innovation) internship programs, lead the execution of the Thesis Workshop for BBA, supervised BBA thesis writing, lead Hult Research Lab on two Hult campuses (research incubator for students), consulted the design of the DBA program and supervised DBA candidates. • Selected research: Innovation in context (How to design and prototype an innovation process), Boosting workplace Innovation (female leadership), Strengths and perils of hybrid teaching for international classrooms. • Other responsibilities (involving faculty & research): Served as member of Research Committee, served as second grader for various courses in marketing and entrepreneurship (innovation) major/minor, contributed to the curriculum redesign in marketing and innovation discipline, built integrated community of faculty across campuses, facilitated research among faculty members, identified best practices in teaching to large, internally diverse classrooms and in the hybrid format, built synergies between courses and eliminated redundancies, adopted best practices of teaching to PG into UG courses (live challenges, HBS case studies, experiential and practice-based activities, video and live presentations in front of external panel of jurors), represented Hult at field conferences.

    • Associate Professor and Research Fellow
      • Sep 2019 - Aug 2022

      • Teaching (UG): Design Thinking for Social Impact, Entrepreneurship Capstone Internship, Events Management, Market Research & Consumer Behavior, Marketing, Marketing Capstone internship. • Other responsibilities (involving students): Promoted marketing and entrepreneurship (innovation) as majors and career paths for students (increase in numbers), mentored students' within marketing and entrepreneurship (innovation) internship programs, consulted the design of the program of self-taught… Show more • Teaching (UG): Design Thinking for Social Impact, Entrepreneurship Capstone Internship, Events Management, Market Research & Consumer Behavior, Marketing, Marketing Capstone internship. • Other responsibilities (involving students): Promoted marketing and entrepreneurship (innovation) as majors and career paths for students (increase in numbers), mentored students' within marketing and entrepreneurship (innovation) internship programs, consulted the design of the program of self-taught Thesis Workshop for BBA and lead the execution of the Thesis Workshop for BBA, supervised BBA thesis writing, designed and lead Hult Research Lab on two Hult campuses (research incubator for students), consulted the design of the DBA program and supervised DBA candidates. • Selected research: Boosting workplace innovation (female leadership), Impact of work-integrated learning on business student's self-efficacy and outcome expectations, Innovation in context (How to design and prototype an innovation process), Sources of teaching excellence, Strengths and perils of hybrid teaching for international classrooms. • Other responsibilities (involving faculty & research): Served as member of Research Committee (since Nov 2021), served as second grader for various courses in marketing and entrepreneurship (innovation) major/minor, contributed to curriculum redesign in marketing and innovation discipline, built integrated community of faculty across campuses, facilitated research among faculty members, identified best practices in teaching to large, internally diverse classrooms and in the hybrid format, built synergies between courses and eliminated redundancies, adopted best practices of teaching to PG into UG courses, represented Hult at field conferences, served on faculty committee for AACSB, EQUIS, NECHE accreditation reviews. • Won the Faculty of the Year 2020-2021 award and the Butterfly Faculty 2020 award (the biggest leap in terms of research output, out of all Hult campuses).

    • Associate Professor and Research Fellow
      • Sep 2017 - Aug 2019

      • Teaching (PG, MBA): Critical Analysis (Qualitative Research Methods), Cross-Cultural Marketing, Design Thinking, International Marketing, Market Research & Consumer Behavior. • Selected research: Determinants of assessing the quality of advertising services, Impact of work-integrated learning on business student's self-efficacy and outcome expectations, Sources of teaching excellence. • Other responsibilities (involving faculty & research): Contributed to the curriculum redesign in… Show more • Teaching (PG, MBA): Critical Analysis (Qualitative Research Methods), Cross-Cultural Marketing, Design Thinking, International Marketing, Market Research & Consumer Behavior. • Selected research: Determinants of assessing the quality of advertising services, Impact of work-integrated learning on business student's self-efficacy and outcome expectations, Sources of teaching excellence. • Other responsibilities (involving faculty & research): Contributed to the curriculum redesign in marketing and innovation discipline, facilitated research among faculty members, built synergies between courses and eliminated redundancies, represented Hult at field conferences (e.g. AOM).

    • United States
    • Higher Education
    • 300 - 400 Employee
    • Design Thinking Mentor
      • Sep 2019 - Dec 2021

      • Supported students attending online courses on design thinking and innovation, in applying design thinking tools to solving business challenges. • Supported students attending online courses on design thinking and innovation, in applying design thinking tools to solving business challenges.

    • Poland
    • Higher Education
    • 100 - 200 Employee
    • Assistant Professor
      • Oct 2011 - Aug 2017

      • Teaching (UG, PG): Cultural Determinants of International Business, International Marketing, Customer Behavior, Management. • Selected research: Developing innovation capabilities of enterprises, Corporate social responsibility and sustainability within management processes of SMEs, Management and marketing across cultures, Design thinking, Information and knowledge management and its influence on organizational growth, Social media in business practice, Crisis management in the age of… Show more • Teaching (UG, PG): Cultural Determinants of International Business, International Marketing, Customer Behavior, Management. • Selected research: Developing innovation capabilities of enterprises, Corporate social responsibility and sustainability within management processes of SMEs, Management and marketing across cultures, Design thinking, Information and knowledge management and its influence on organizational growth, Social media in business practice, Crisis management in the age of social media, Corporate social responsibility as a new competitive playground. • Other responsibilities: Designed fully author’s courses and redesigned standard courses to reflect the global and industry trends as well as job market requirements, supervised several undergraduate and graduate dissertations, was engaged in organizational work of the Institute, applied for research grants and prepared tenders, lead research team or contributed to research projects, initiated and participated in international faculty exchanges within Europe, organized conferences, represented SGH on field conferences. Show less • Teaching (UG, PG): Cultural Determinants of International Business, International Marketing, Customer Behavior, Management. • Selected research: Developing innovation capabilities of enterprises, Corporate social responsibility and sustainability within management processes of SMEs, Management and marketing across cultures, Design thinking, Information and knowledge management and its influence on organizational growth, Social media in business practice, Crisis management in the age of… Show more • Teaching (UG, PG): Cultural Determinants of International Business, International Marketing, Customer Behavior, Management. • Selected research: Developing innovation capabilities of enterprises, Corporate social responsibility and sustainability within management processes of SMEs, Management and marketing across cultures, Design thinking, Information and knowledge management and its influence on organizational growth, Social media in business practice, Crisis management in the age of social media, Corporate social responsibility as a new competitive playground. • Other responsibilities: Designed fully author’s courses and redesigned standard courses to reflect the global and industry trends as well as job market requirements, supervised several undergraduate and graduate dissertations, was engaged in organizational work of the Institute, applied for research grants and prepared tenders, lead research team or contributed to research projects, initiated and participated in international faculty exchanges within Europe, organized conferences, represented SGH on field conferences. Show less

    • Thailand
    • Higher Education
    • 100 - 200 Employee
    • Postdoc, Visiting Professor
      • Nov 2016 - Jun 2017

      • Teaching (UG): Cross-Cultural Management, International Marketing. • Research: Creative potential of organizations, Case studies of successful Thai small businesses. Mentor: Prof. Rana Pongruengphant. • Other responsibilities: Studied best practices in teaching in Thailand, promoted best practices in teaching from Europe, facilitated cultural exchange between universities. • Teaching (UG): Cross-Cultural Management, International Marketing. • Research: Creative potential of organizations, Case studies of successful Thai small businesses. Mentor: Prof. Rana Pongruengphant. • Other responsibilities: Studied best practices in teaching in Thailand, promoted best practices in teaching from Europe, facilitated cultural exchange between universities.

  • various
    • Poland
    • Trainings and Workshops for Enterprises and Government Institutions
      • 2012 - 2017

    • Lecturer
      • Sep 2015 - Nov 2016

      • Teaching 9PG): International Business and Management. • Other responsibilities: Supervising several master theses in management and marketing. • Teaching 9PG): International Business and Management. • Other responsibilities: Supervising several master theses in management and marketing.

  • ECORYS Polska
    • Warsaw, Masovian District, Poland
    • Senior Consultant
      • Aug 2015 - Oct 2016

      • Managed various projects (management, strategy, re-branding, policy screening, alignment with EU regulations, SMEs) for private clients and public sector. • Had extensive scope of responsibilities in terms of project management: Took full responsibility for meeting client needs within quality, time and budget constraints, lead project teams and subcontractors, built long-term business relationships, conducted primary and secondary research, analyzed data, prepared tenders, developed… Show more • Managed various projects (management, strategy, re-branding, policy screening, alignment with EU regulations, SMEs) for private clients and public sector. • Had extensive scope of responsibilities in terms of project management: Took full responsibility for meeting client needs within quality, time and budget constraints, lead project teams and subcontractors, built long-term business relationships, conducted primary and secondary research, analyzed data, prepared tenders, developed research methodologies, wrote and edited expertise papers, presented recommendations to clients. Show less • Managed various projects (management, strategy, re-branding, policy screening, alignment with EU regulations, SMEs) for private clients and public sector. • Had extensive scope of responsibilities in terms of project management: Took full responsibility for meeting client needs within quality, time and budget constraints, lead project teams and subcontractors, built long-term business relationships, conducted primary and secondary research, analyzed data, prepared tenders, developed… Show more • Managed various projects (management, strategy, re-branding, policy screening, alignment with EU regulations, SMEs) for private clients and public sector. • Had extensive scope of responsibilities in terms of project management: Took full responsibility for meeting client needs within quality, time and budget constraints, lead project teams and subcontractors, built long-term business relationships, conducted primary and secondary research, analyzed data, prepared tenders, developed research methodologies, wrote and edited expertise papers, presented recommendations to clients. Show less

    • Poland
    • Real Estate
    • PR & Marketing Manager
      • Mar 2015 - Aug 2015

      • Initiated and maintained strong relationships with key business partners and clients, especially in relation to Shopping Center Forum and Omnichannel Retailing Forum. • Developed communication strategy, managed communication channels (including conferences) and lead publishing efforts (including media monitoring). • Searched for new business opportunities (conference format, partnerships, international expansion). • Initiated and maintained strong relationships with key business partners and clients, especially in relation to Shopping Center Forum and Omnichannel Retailing Forum. • Developed communication strategy, managed communication channels (including conferences) and lead publishing efforts (including media monitoring). • Searched for new business opportunities (conference format, partnerships, international expansion).

    • Assistant Professor
      • Jun 2010 - Dec 2014

      • Lead, co-lead and participated in multiple research projects and grant ventures, expertise dissertations and reports (management, strategy, marketing, innovation, competitiveness, policy screening, local development, SMEs), completed for government institutions and private companies. • Had extensive scope of responsibilities in terms of project management: Conducted primary and secondary research, analyzed data, prepared tenders, developed research methodologies, wrote and edited expertise… Show more • Lead, co-lead and participated in multiple research projects and grant ventures, expertise dissertations and reports (management, strategy, marketing, innovation, competitiveness, policy screening, local development, SMEs), completed for government institutions and private companies. • Had extensive scope of responsibilities in terms of project management: Conducted primary and secondary research, analyzed data, prepared tenders, developed research methodologies, wrote and edited expertise papers, reports and articles, presented recommendations to clients, represented IBRKK on field conferences.

    • Assistant
      • Dec 2006 - May 2010

      • Lead, co-lead and participated in multiple research projects and grant ventures, expertise dissertations and reports (management, strategy, marketing, innovation, competitiveness, policy screening, local development, SMEs), completed for government institutions and private companies. • Had extensive scope of responsibilities in terms of project management: Conducted primary and secondary research, analyzed data, prepared tenders, developed research methodologies, wrote and edited expertise… Show more • Lead, co-lead and participated in multiple research projects and grant ventures, expertise dissertations and reports (management, strategy, marketing, innovation, competitiveness, policy screening, local development, SMEs), completed for government institutions and private companies. • Had extensive scope of responsibilities in terms of project management: Conducted primary and secondary research, analyzed data, prepared tenders, developed research methodologies, wrote and edited expertise papers, reports and articles, presented recommendations to clients, represented IBRKK on field conferences.

    • United Kingdom
    • Higher Education
    • 300 - 400 Employee
    • Visiting Professor
      • Apr 2014 - Jun 2014

      • Research: Innovation and creativity, Marketing and customer behavior. Mentor: Prof. Davide Ravasi. • Other responsibilities: Facilitated collaboration between universities and cultural exchange. • Research: Innovation and creativity, Marketing and customer behavior. Mentor: Prof. Davide Ravasi. • Other responsibilities: Facilitated collaboration between universities and cultural exchange.

    • Spain
    • Higher Education
    • 700 & Above Employee
    • Visiting Professor
      • Feb 2014 - Apr 2014

      • Research: Innovation and creativity, Marketing and customer behavior. Mentor: Prof. Isa Moll. • Other responsibilities: Facilitated collaboration between universities and cultural exchange. • Research: Innovation and creativity, Marketing and customer behavior. Mentor: Prof. Isa Moll. • Other responsibilities: Facilitated collaboration between universities and cultural exchange.

    • Spain
    • Education Management
    • 700 & Above Employee
    • Visiting Lecturer
      • Jan 2014 - Jan 2014

      • Teaching (PG): Business and marketing communication in the age of social media. • Teaching (PG): Business and marketing communication in the age of social media.

    • Poland
    • Professional Training and Coaching
    • 100 - 200 Employee
    • Managing Editor, Harvard Business Review Polska
      • Oct 2007 - Dec 2013

      • Managed the full publishing process and took responsibility for releasing the monthly editions: Recommended core themes for the edition to the editor in chief, selected articles for editions, oversaw translation process, scanned final editing of articles, set milestones for the team and supervised the deadlines. • Managed a group of external translators and editors (gave commissions, conducted quality checks, negotiated terms of employment), and oversaw close collaboration with a team of… Show more • Managed the full publishing process and took responsibility for releasing the monthly editions: Recommended core themes for the edition to the editor in chief, selected articles for editions, oversaw translation process, scanned final editing of articles, set milestones for the team and supervised the deadlines. • Managed a group of external translators and editors (gave commissions, conducted quality checks, negotiated terms of employment), and oversaw close collaboration with a team of graphic designers (built understanding and negotiated between two silos, made sure graphic design stays true to the journal vision, monitored graphic design of articles and covers). • Published articles that added local perspective to the translated content: Scoped relevant topics for the edition, recruited external field experts to collaborate, conducted primary research, wrote and co-wrote articles.

    • Editorial Secretary, Harvard Business Review Polska
      • Jul 2007 - Sep 2007

      • Facilitated secretarial works. Served as a contact point between editorial, publishing and marketing teams. • Facilitated the full publishing process. • Edited articles translated from Harvard Business Review.

    • Junior Editor, Harvard Business Review Polska
      • Jan 2007 - Jun 2007

      • Edited articles translated from Harvard Business Review. • Assisted editorial secretary.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Graduate Student Instructor
      • Jun 2013 - Aug 2013

      • Served as assistant/GSI for Prof. Clark Kellogg within Problem Finding, Problem Solving course (PG/MBA).

    • Postdoc, Visiting Professor
      • Sep 2012 - Jun 2013

      • Research: Social media in shaping a new business model against the background of cultural changes. Mentor: Prof. Ming Leung. Within Fulbright Senior Advanced Research Award. • Other responsibilities: Studied best practices in teaching in USA.

Education

  • University of Virginia Darden School of Business
    Executive Education, Design Thinking and Innovation
    2017 - 2018
  • ICAN Institute
    Advanced Executive Education, Academy of Strategic Leadership
    2010 - 2011
  • Warsaw School of Economics
    Doctor of Philosophy in Economic Sciences (PhD), Management
    2006 - 2010
  • Warsaw School of Economics
    Master's in Economics (MA), Management and Marketing, Business Administration
    2000 - 2005
  • Warsaw School of Economics
    Master's in Economics (MA), International Relations, Diplomacy
    2000 - 2005

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