Katarzyna Marcelewicz-Mitoraj
Marketing Manager at Trend Glass- Claim this Profile
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English Professional working proficiency
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Russian Limited working proficiency
Topline Score
Bio
Anna W.
Katarzyna was my colleague and head of cosmetic brands marketing while I served as Senior Brand Manager for cleaning products in Harper Hygienics S.A. Through a great creativity and hard work of Katarzyna, her Brands reached the top position in Poland. Katarzyna is the most business oriented individual having a great experience in sales department support. Katarzyna is devoted to her work bringing sales effective products and solutions. I found her a very reliable person as well.
Anna W.
Katarzyna was my colleague and head of cosmetic brands marketing while I served as Senior Brand Manager for cleaning products in Harper Hygienics S.A. Through a great creativity and hard work of Katarzyna, her Brands reached the top position in Poland. Katarzyna is the most business oriented individual having a great experience in sales department support. Katarzyna is devoted to her work bringing sales effective products and solutions. I found her a very reliable person as well.
Anna W.
Katarzyna was my colleague and head of cosmetic brands marketing while I served as Senior Brand Manager for cleaning products in Harper Hygienics S.A. Through a great creativity and hard work of Katarzyna, her Brands reached the top position in Poland. Katarzyna is the most business oriented individual having a great experience in sales department support. Katarzyna is devoted to her work bringing sales effective products and solutions. I found her a very reliable person as well.
Anna W.
Katarzyna was my colleague and head of cosmetic brands marketing while I served as Senior Brand Manager for cleaning products in Harper Hygienics S.A. Through a great creativity and hard work of Katarzyna, her Brands reached the top position in Poland. Katarzyna is the most business oriented individual having a great experience in sales department support. Katarzyna is devoted to her work bringing sales effective products and solutions. I found her a very reliable person as well.
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Experience
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Trend Glass
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Poland
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Glass, Ceramics and Concrete Manufacturing
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1 - 100 Employee
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Marketing Manager
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Sep 2019 - Present
Brand Strategy Digital communication strategy New Product Development International Fairs Public Relations B2B marketing Brand Strategy Digital communication strategy New Product Development International Fairs Public Relations B2B marketing
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Marketing Manager
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Jun 2018 - Sep 2019
Brand repositioningPortfolio architectureE-commerce launchSocial Media communicationNew Product DevelopmentMarketing ResearchInternational fairs and exhibitions
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Senior Product Group Manager
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Nov 2017 - Jun 2018
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FoodCare Sp. z o.o.
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Poland
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Food Production
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100 - 200 Employee
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FRUGO Brand Director
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Mar 2017 - Nov 2017
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Business Development Manager (Co-owner)
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Feb 2015 - Jan 2017
BtB Marketing and Client Service, Sales increase via expanding sales network (architects, shops, wholesalers etc) BtB Marketing and Client Service, Sales increase via expanding sales network (architects, shops, wholesalers etc)
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Harper Hygienics S.A.
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Poland
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Cosmetics
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1 - 100 Employee
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Senior Brand Manager
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Jul 2009 - Jan 2015
Cleanic brand strategy and development plans; communication and promotion activities (ATL/BTL/PR/Digital); full range of marketing research (quality, quantity, retail etc); NPD (process from consumer research to market launch); BGT; P&L, Sales Forecast process; post-activities reports, analysis, and regular status reports; team leading (BM/JBM) Cleanic brand strategy and development plans; communication and promotion activities (ATL/BTL/PR/Digital); full range of marketing research (quality, quantity, retail etc); NPD (process from consumer research to market launch); BGT; P&L, Sales Forecast process; post-activities reports, analysis, and regular status reports; team leading (BM/JBM)
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Royal Collection
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Poland
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Retail Apparel and Fashion
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1 - 100 Employee
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Senior Brand Manager
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May 2008 - Jun 2010
Brand management (design, planning, merchandising, promotion), preparing and implementing launch and marketing support for season collections Brand management (design, planning, merchandising, promotion), preparing and implementing launch and marketing support for season collections
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Raisio
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Finland
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Food and Beverage Manufacturing
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100 - 200 Employee
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Brand Manager
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May 2006 - May 2008
Brand positioning and marketing strategy for Masmix; leading cooperation with agencies in fields of strategy, advertising, media, and consumer research; launching of new brands and products; team leading Brand positioning and marketing strategy for Masmix; leading cooperation with agencies in fields of strategy, advertising, media, and consumer research; launching of new brands and products; team leading
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HJ Heinz
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France
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Food and Beverage Manufacturing
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1 - 100 Employee
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Product Group Manager
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Apr 1999 - May 2006
Brand strategy plans and tactical execution, consumer communication: ATL/ BTL campaigns for Pudliszki brand, promotional activations, NPD process (from research to market launch), analysis of market data and research Brand strategy plans and tactical execution, consumer communication: ATL/ BTL campaigns for Pudliszki brand, promotional activations, NPD process (from research to market launch), analysis of market data and research
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Education
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Warsaw School of Economics
Master’s Degree, Marketing and Management -
Uniwersytet SWPS
Master’s Degree, Coaching -
digital