Katarzyna Marcelewicz-Mitoraj

Marketing Manager at Trend Glass
  • Claim this Profile
Contact Information
Location
PL
Languages
  • English Professional working proficiency
  • Russian Limited working proficiency

Topline Score

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 1 ratings
  • (1)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

You need to have a working account to view this content. Click here to join now
Anna W.

Katarzyna was my colleague and head of cosmetic brands marketing while I served as Senior Brand Manager for cleaning products in Harper Hygienics S.A. Through a great creativity and hard work of Katarzyna, her Brands reached the top position in Poland. Katarzyna is the most business oriented individual having a great experience in sales department support. Katarzyna is devoted to her work bringing sales effective products and solutions. I found her a very reliable person as well.

0

/5.0
/ Based on 0 ratings
  • (0)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

No reviews to display There are currently no reviews available.
You need to have a working account to view this content. Click here to join now

Experience

    • Poland
    • Glass, Ceramics and Concrete Manufacturing
    • 1 - 100 Employee
    • Marketing Manager
      • Sep 2019 - Present

      Brand Strategy Digital communication strategy New Product Development International Fairs Public Relations B2B marketing Brand Strategy Digital communication strategy New Product Development International Fairs Public Relations B2B marketing

    • Marketing Manager
      • Jun 2018 - Sep 2019

      Brand repositioningPortfolio architectureE-commerce launchSocial Media communicationNew Product DevelopmentMarketing ResearchInternational fairs and exhibitions

    • Senior Product Group Manager
      • Nov 2017 - Jun 2018

    • Poland
    • Food Production
    • 100 - 200 Employee
    • FRUGO Brand Director
      • Mar 2017 - Nov 2017
    • Business Development Manager (Co-owner)
      • Feb 2015 - Jan 2017

      BtB Marketing and Client Service, Sales increase via expanding sales network (architects, shops, wholesalers etc) BtB Marketing and Client Service, Sales increase via expanding sales network (architects, shops, wholesalers etc)

    • Poland
    • Cosmetics
    • 1 - 100 Employee
    • Senior Brand Manager
      • Jul 2009 - Jan 2015

      Cleanic brand strategy and development plans; communication and promotion activities (ATL/BTL/PR/Digital); full range of marketing research (quality, quantity, retail etc); NPD (process from consumer research to market launch); BGT; P&L, Sales Forecast process; post-activities reports, analysis, and regular status reports; team leading (BM/JBM) Cleanic brand strategy and development plans; communication and promotion activities (ATL/BTL/PR/Digital); full range of marketing research (quality, quantity, retail etc); NPD (process from consumer research to market launch); BGT; P&L, Sales Forecast process; post-activities reports, analysis, and regular status reports; team leading (BM/JBM)

    • Poland
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Senior Brand Manager
      • May 2008 - Jun 2010

      Brand management (design, planning, merchandising, promotion), preparing and implementing launch and marketing support for season collections Brand management (design, planning, merchandising, promotion), preparing and implementing launch and marketing support for season collections

    • Finland
    • Food and Beverage Manufacturing
    • 100 - 200 Employee
    • Brand Manager
      • May 2006 - May 2008

      Brand positioning and marketing strategy for Masmix; leading cooperation with agencies in fields of strategy, advertising, media, and consumer research; launching of new brands and products; team leading Brand positioning and marketing strategy for Masmix; leading cooperation with agencies in fields of strategy, advertising, media, and consumer research; launching of new brands and products; team leading

    • France
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Product Group Manager
      • Apr 1999 - May 2006

      Brand strategy plans and tactical execution, consumer communication: ATL/ BTL campaigns for Pudliszki brand, promotional activations, NPD process (from research to market launch), analysis of market data and research Brand strategy plans and tactical execution, consumer communication: ATL/ BTL campaigns for Pudliszki brand, promotional activations, NPD process (from research to market launch), analysis of market data and research

Education

  • Warsaw School of Economics
    Master’s Degree, Marketing and Management
    1994 - 2000
  • Uniwersytet SWPS
    Master’s Degree, Coaching
    2010 - 2011
  • digital

Community

You need to have a working account to view this content. Click here to join now