Katarzyna Lorenc, Ph.D.
at CentralNic PLC- Claim this Profile
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polski Native or bilingual proficiency
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angielski Full professional proficiency
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niemiecki Limited working proficiency
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francuski Limited working proficiency
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Chinese Elementary proficiency
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Hebrew Elementary proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Izabela Rokita
My work with Katarzyna at Ready4S Marketing Department for almost a year was nothing but a pleasure. As we were both responsible for managing company’s blog and Social Media content I had many opportunities to witness Katarzyna extraordinary skills and talents. Thanks to her smartly planned editorial calendar, well-thought content strategies, and an ability, to manage projects in a truly efficient way I always knew what to do and what are the end-goals of our actions. I can confirm, that she is very talented when it comes to English, which she proved by constantly creating a great content for Ready4S blog and Social Media. She also knows how to write a copy compatible with the SEO rules and how to monitor your blog posts popularity effectively.
Izabela Rokita
My work with Katarzyna at Ready4S Marketing Department for almost a year was nothing but a pleasure. As we were both responsible for managing company’s blog and Social Media content I had many opportunities to witness Katarzyna extraordinary skills and talents. Thanks to her smartly planned editorial calendar, well-thought content strategies, and an ability, to manage projects in a truly efficient way I always knew what to do and what are the end-goals of our actions. I can confirm, that she is very talented when it comes to English, which she proved by constantly creating a great content for Ready4S blog and Social Media. She also knows how to write a copy compatible with the SEO rules and how to monitor your blog posts popularity effectively.
Izabela Rokita
My work with Katarzyna at Ready4S Marketing Department for almost a year was nothing but a pleasure. As we were both responsible for managing company’s blog and Social Media content I had many opportunities to witness Katarzyna extraordinary skills and talents. Thanks to her smartly planned editorial calendar, well-thought content strategies, and an ability, to manage projects in a truly efficient way I always knew what to do and what are the end-goals of our actions. I can confirm, that she is very talented when it comes to English, which she proved by constantly creating a great content for Ready4S blog and Social Media. She also knows how to write a copy compatible with the SEO rules and how to monitor your blog posts popularity effectively.
Izabela Rokita
My work with Katarzyna at Ready4S Marketing Department for almost a year was nothing but a pleasure. As we were both responsible for managing company’s blog and Social Media content I had many opportunities to witness Katarzyna extraordinary skills and talents. Thanks to her smartly planned editorial calendar, well-thought content strategies, and an ability, to manage projects in a truly efficient way I always knew what to do and what are the end-goals of our actions. I can confirm, that she is very talented when it comes to English, which she proved by constantly creating a great content for Ready4S blog and Social Media. She also knows how to write a copy compatible with the SEO rules and how to monitor your blog posts popularity effectively.
Credentials
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HubSpot Reporting
HubSpot AcademyNov, 2022- Oct, 2024 -
Certificate in Advanced English (CAE)
University of Cambridge Local Examinations SyndicateDec, 2012- Oct, 2024 -
Introduction to Data Studio
GoogleDec, 2021- Oct, 2024 -
Content Marketing
HubSpot AcademyNov, 2021- Oct, 2024 -
Google Tag Manager Fundamentals
GoogleDec, 2021- Oct, 2024 -
Google Ads Search Certification
Google AdsNov, 2021- Oct, 2024 -
Google Analytics Individual Qualification
Google analyticsNov, 2021- Oct, 2024
Experience
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CentralNic PLC
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United Kingdom
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Internet Publishing
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100 - 200 Employee
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Jan 2023 - Present
Responsibilities:- analysisng financial data and employees activity for 4 Voluum TRK Teams (Sales Team, Pre-sales Team, Customer Success Team, Account Management Team),- modeling business processes and identifying potential issues and opportunities for process improvements,- suggesting, implementing, and testing solutions for business processes and external software,- managing the CRM system (HubSpot),- financial controlling,- payrolling.
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Jan 2022 - Dec 2022
Responsibilities:- analysis of the effectiveness of the Sales Department and its employees,- conducting analyzes and suggesting solutions,- preparation of reports,- setting and providing support for the CRM system used by the Sales Department (HubSpot).
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Codewise
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Poland
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IT Services and IT Consulting
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1 - 100 Employee
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Jan 2023 - Present
Responsibilities:- analysisng financial data and employees activity for 4 Voluum TRK Teams (Sales Team, Pre-sales Team, Customer Success Team, Account Management Team),- modeling business processes and identifying potential issues and opportunities for process improvements,- suggesting, implementing, and testing solutions for business processes and external software,- managing the CRM system (HubSpot),- financial controlling,- payrolling.
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Jan 2022 - Dec 2022
Responsibilities:- analysis of the effectiveness of the Sales Department and its employees,- conducting analyzes and suggesting solutions,- preparation of reports,- setting and providing support for the CRM system used by the Sales Department (HubSpot).
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Voluum
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Poland
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IT Services and IT Consulting
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1 - 100 Employee
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Jan 2023 - Present
Responsibilities:- analysisng financial data and employees activity for 4 Voluum TRK Teams (Sales Team, Pre-sales Team, Customer Success Team, Account Management Team),- modeling business processes and identifying potential issues and opportunities for process improvements,- suggesting, implementing, and testing solutions for business processes and external software,- managing the CRM system (HubSpot),- financial controlling,- payrolling.
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Jan 2022 - Dec 2022
Responsibilities:- analysis of the effectiveness of the Sales Department and its employees,- conducting analyzes and suggesting solutions,- preparation of reports,- setting and providing support for the CRM system used by the Sales Department (HubSpot).
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Jagiellonian University
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Poland
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Higher Education
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700 & Above Employee
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Academic teacher, Ph.D. candidate
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Oct 2016 - Sep 2022
Responsibilities: - lecturer in an elective course Social conflicts - different courses: preparing materials and presentations, giving lectures and presentations, conducting exams, correcting tests and B.A. theses Responsibilities: - lecturer in an elective course Social conflicts - different courses: preparing materials and presentations, giving lectures and presentations, conducting exams, correcting tests and B.A. theses
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Journalist
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Oct 2012 - Dec 2020
Responsibilities: - industrial design column (articles about famous industrial designers and about iconic furniture pieces), - lifestyle advertorials, - articles on topics such as travel, cinema, - interviews, - website articles. Responsibilities: - industrial design column (articles about famous industrial designers and about iconic furniture pieces), - lifestyle advertorials, - articles on topics such as travel, cinema, - interviews, - website articles.
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Ready4S - Custom Software and System Integration
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Poland
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Software Development
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1 - 100 Employee
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Jan 2017 - Oct 2017
Responsibilities:- management of content production, publication and promotion,- creation and implementation of content marketing strategy,- marketing automation,- copywriting (blog posts, web copywriting, e-books, sales promotional materials, newsletter),- social media content creation and management.All of the above-mentioned materials were prepared in English.
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Jun 2016 - Dec 2016
Responsibilities:- blog posts creation,- web copywriting,- e-books creation,- sales promotional materials creation,- newsletter creation and management,- social media content creation and management.All of the above-mentioned materials were prepared in English.
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Apr 2016 - Jun 2016
Responsibilities:- market and communication analysis,- blog posts creation,- social media content creation,- translations into English, German and French.All of the above-mentioned materials were prepared in English.
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Onet
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Poland
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Technology, Information and Internet
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100 - 200 Employee
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Intern in the Social Media Editorial Office
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2013 - 2013
Responsibilities: - articles, - interviews, - management content on the Social Media Editorial Office websites. Responsibilities: - articles, - interviews, - management content on the Social Media Editorial Office websites.
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"Gazeta Festiwalowa" of Cracow Film Festival
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Krakow Metropolitan Area
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Journalist
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2012 - 2012
Responsibilities: - news articles, - reviews, - interviews, - announcements. Responsibilities: - news articles, - reviews, - interviews, - announcements.
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Education
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2016 - 2022
Jagiellonian University
Doctor of Philosophy, Communication and Media Studies -
2021 - 2021
University at Buffalo
Research grant, Political Communication -
2019 - 2021
Jagiellonian University
Jagiellonian Interdisciplinary Ph.D. Program, Research Methodology and Quantitative Methods -
2019 - 2019
University of KwaZulu-Natal
Research grant, Communication and Media Studies -
2017 - 2018
Tel Aviv University
Research grant, Communication and Media Studies -
2016 - 2016
University of Cambridge
Research grant, International politics -
2014 - 2016
Jagiellonian University
M.A., Journalism and social communication -
2014 - 2015
Freie Universität Berlin
Politikwissenschaft -
2012 - 2015
Jagiellonian University
B.A., International relations -
2011 - 2014
Jagiellonian University
B.A., Journalism and social communication
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