Katarzyna Goch

CEO & Co-founder at iYoni App
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Location
PL
Languages
  • English Professional working proficiency
  • German Elementary proficiency

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Experience

    • Wellness and Fitness Services
    • 1 - 100 Employee
    • CEO & Co-founder
      • Aug 2020 - Present

      iYoni – the first medical app for reproductive health, created by experts and using AI to support women around the world with medicine, not magic www.iyoni.app ▸ Product development, testing & improving ▸ Global expansion and monetization strategy ▸ Cooperation with software houses, graphic and marketing agencies, freelancers & IT support ▸ Content marketing and social media ▸ Fundraising (including European Funds) ▸ Over 120.000 users/average rating 4,7 While implementing the project “Internationalization and development of innovative mobile application supporting fertility “, we have benefited from funding worth 120 522,74 EUR received from Norway Grants (project value 641 550 PLN). The aim of the project is to develop and implement innovative solutions in the mobile app supporting women trying to get pregnant and preventing infertility and to introduce the product into new markets. Show less

    • Poland
    • Medical Equipment Manufacturing
    • CEO & Co-owner
      • Apr 2021 - Present

      Lifeconcept - a tech start-up where we combine medical knowledge, technology and artificial intelligence to effectively help people stay healthy. As a company's CEO I work with our team to carry out an R&D project in the sector of health and engineering. I'm responsible for product vision, business goals and managing all works on developing an innovative device supported by AI and machine learning. It is dedicated to women who want to monitor their cycle, take care of their fertility and get pregnant. Our product is a precise fertility solution with an ultra-accurate assessment of fertile days and ovulation timing, verification of lifestyle and daily habits, and early detection of cycle irregularities. We are creating a miniature personal device (wearable) in the form of an attractive piece of jewelry to support female fertility and - in the future - to fight against addictions/diseases, keep a healthy body weight and optimize the stress level. www.lifeconcept.tech LIFECONCEPT LLC, has received funding for the project entitled “Measurement device supporting women in taking care of fertility and family planning based on continuous measurements of parameters of mandibular activity, electrodermal activity and body temperature together with original software for data acquisition and analysis based on machine learning algorithms and neural networks” No. POIR.01 .01.01-00-0656/21 with funding from the European Regional Development Fund under the Regional Operational Program Intelligent Development 2014-2020. The aim of the project is to develop a new personal device (wearable) collecting and analyzing previously unconnected parameters and using AI to support female fertility and increase the chances of pregnancy. Project implementation period: 01 June 2021 – 31 December 2023. Project value: PLN 3,418,977.90 The amount of the project co-financing from EU funds is 2,538,959.38 PLN. Show less

    • Poland
    • Education Administration Programs
    • 1 - 100 Employee
    • PR Manager/Spokesman
      • Nov 2004 - Present

      Creating development strategy for NGO Building reputation of the organization and the program, media relations Manage 8 people team of local PR coordinators in Gdańsk, Wrocław, Kraków, Poznań and Warszawa Trainer Creating development strategy for NGO Building reputation of the organization and the program, media relations Manage 8 people team of local PR coordinators in Gdańsk, Wrocław, Kraków, Poznań and Warszawa Trainer

    • Head of Public Relations Department
      • Oct 2020 - Dec 2021

      Responsibility fot the PR strategy, corporate and external communications (including experts preparations and public speaking workshops), change communications and media relations of Gemini Group (pharmaceutical market). Responsibility fot the PR strategy, corporate and external communications (including experts preparations and public speaking workshops), change communications and media relations of Gemini Group (pharmaceutical market).

    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Head of Marketing Communications Department
      • Nov 2018 - Oct 2020

      Responsibility for the development of products’ portfolio, marketing, PR and communication strategy for all the subsidiaries of the INVICTA Group (Medical Clinics and Labs, INVICTA Software):▸ planning and implementing strategies for product development, marketing, media activities and branding ▸ commercialization of innovative diagnostics and treatment methods (close cooperation with R&D dep.)▸ evaluation and control of campaigns’ and projects' effectiveness ▸ budget & team management (5-8 people) ▸ cooperation with external partners▸ media relations, social media, public affairs▸ internal communication and trainings▸ manager of strategic projects in the Company (including IT/software projects, Agile methodology, SCRUM) Show less

    • PR Manager
      • Dec 2010 - Nov 2018

      Duties:Responsibility for communications strategy: ▸ planning and executing public relations activities, ▸ media relations, key events and internal communication – to support company’s objectives▸ building positive relations with key journalists and media, preparing press releases and marketing materials▸ working on Social Media and buzz marketing

    • Internal Communications Manager/Project Manager
      • Apr 2008 - Nov 2010

      ▸ coordinating and developing internal communication ▸ supporting company’s board and key business units (employer branding, change management communication) ▸ executing Employees Poles Opinion Survey and recommending problems solutions ▸ planning and organizing meetings and special events ▸ leading editor of capital group’s newsletter ▸ creating and updating company’s Web site and intranet ▸ project leader – team and budget management, quality control ▸ coordinating and developing internal communication ▸ supporting company’s board and key business units (employer branding, change management communication) ▸ executing Employees Poles Opinion Survey and recommending problems solutions ▸ planning and organizing meetings and special events ▸ leading editor of capital group’s newsletter ▸ creating and updating company’s Web site and intranet ▸ project leader – team and budget management, quality control

Education

  • Norman Benett Group
    Managers Academy, Business/Managerial Economics
    2017 - 2017
  • Grupa TROP
    Business Trainer, Bussines Trainers School
    2010 - 2011
  • University of Wroclaw
    Sociology
    2002 - 2007

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