Experience

Peak Performance

• Retail
• 300 - 400 Employee

• VP Product

  • Nov 2022 - Present

  Responsible to re-define and set the strategy for the Product team including Design, Development, Fit, Production, Material, R&D, Sustainability, Supply chain and our Sourcing office in HK. Secure product efficiency, innovation level and a profitable business across all product groups. Implement “Lead to empower” to see benefits from team developments. Secure to implement, and cross functionally execute, on the Long term strategic plan. Member of Executive management team. Responsible to re-define and set the strategy for the Product team including Design, Development, Fit, Production, Material, R&D, Sustainability, Supply chain and our Sourcing office in HK. Secure product efficiency, innovation level and a profitable business across all product groups. Implement “Lead to empower” to see benefits from team developments. Secure to implement, and cross functionally execute, on the Long term strategic plan. Member of Executive management team.



Tiger of Sweden

• Retail Apparel and Fashion
• 200 - 300 Employee

• Product Director

  • Aug 2018 - Nov 2022

  Implemented operational excellence with agile leadership during Covid and focused on change management. Responsible to develop a clear strategy within Product Management (assortment and assortment efficiency), Sourcing, Development and Production, Quality, CSR and S&OP team. Lead and drove an efficient fashion assortment plan according to the market needs and growth targets (KPI´s) in tight cooperation with Design, Sales, and E-com. Lead the Production team in HQ and in our Sourcing offices (HK… Show more Implemented operational excellence with agile leadership during Covid and focused on change management. Responsible to develop a clear strategy within Product Management (assortment and assortment efficiency), Sourcing, Development and Production, Quality, CSR and S&OP team. Lead and drove an efficient fashion assortment plan according to the market needs and growth targets (KPI´s) in tight cooperation with Design, Sales, and E-com. Lead the Production team in HQ and in our Sourcing offices (HK & Bucharest). Member of Executive management team. Show less Implemented operational excellence with agile leadership during Covid and focused on change management. Responsible to develop a clear strategy within Product Management (assortment and assortment efficiency), Sourcing, Development and Production, Quality, CSR and S&OP team. Lead and drove an efficient fashion assortment plan according to the market needs and growth targets (KPI´s) in tight cooperation with Design, Sales, and E-com. Lead the Production team in HQ and in our Sourcing offices (HK… Show more Implemented operational excellence with agile leadership during Covid and focused on change management. Responsible to develop a clear strategy within Product Management (assortment and assortment efficiency), Sourcing, Development and Production, Quality, CSR and S&OP team. Lead and drove an efficient fashion assortment plan according to the market needs and growth targets (KPI´s) in tight cooperation with Design, Sales, and E-com. Lead the Production team in HQ and in our Sourcing offices (HK & Bucharest). Member of Executive management team. Show less



Haglöfs

• Sporting Goods Manufacturing
• 100 - 200 Employee

• Product Director

  • Sep 2017 - Aug 2018

  Developed a clear strategy that leads across all departments (design, product management, sourcing & development, supply chain and merchandizing for apparel, footwear and hardware. Aligned global strategies to support brand positioning and sales growth. Implement and track cross functional KPI´s and directions for the brand. Member of Executive Management Team.

• Sourcing & Development Manager

  • Jul 2013 - Aug 2017

  Responsible for strategic decisions in terms of development and sourcing. Develop strategic production planning and drive process improvements. Handle supplier agreements and secure partnership with manufacturers and cross functional departments. Secure gross margin and a healthy business. Drive leadership though out all teams (pattern, development, material, supply chain)



Zeel Production AB

• Stockholm, Sverige

• Founder & CEO

  • Apr 2004 - Jun 2018

  Developed a consulting company that works with sourcing, production, product management, assortment efficiency and leadership. Customers like SNOOT, Elevenate etc. Developed a consulting company that works with sourcing, production, product management, assortment efficiency and leadership. Customers like SNOOT, Elevenate etc.



J.LINDEBERG

• Sweden
• Apparel & Fashion
• 200 - 300 Employee

• Team Lead Production

  • Sep 2012 - Jun 2013

  Securing the overall control of sourcing, production, deliveries, and team management. Handle price setting, negotiations and build assortment strategies. Securing the overall control of sourcing, production, deliveries, and team management. Handle price setting, negotiations and build assortment strategies.



SOS Sportswear Denmark ApS

• Textile Manufacturing

• Director Production

  • Nov 2006 - Aug 2012

  Drive strategic planning and drive cross functional process management. Create the seasonal assortment strategy and Secure supplier relations and business guidelines. Secure a profitable and sustainable growth and drive leadership through the organization. Drive strategic planning and drive cross functional process management. Create the seasonal assortment strategy and Secure supplier relations and business guidelines. Secure a profitable and sustainable growth and drive leadership through the organization.



SOS Sportswear Denmark ApS

• Textile Manufacturing

• Production Manager

  • Apr 2003 - Apr 2004

  Member in the Management team. Develop strategic production planning and drive process improvements. Handle supplier agreements and secure partnership with manufacturers, sales subsidiaries, and key accounts. Develop and analyze the assortment and the competition in the market to translates this information into product plans and strategies.

• Buyer Outerwear

  • Dec 1998 - Mar 2003

  Source fabrics, trims and manufacturer. Run the dialogue with the manufacturers, develop samples, negotiate prices, secure quality, place production and secure deliveries. Keep communication with company’s importers and distributors.



A la Carte Clothing

• Stockholm, Sverige

• Buyer / Product developer

  • Jul 1998 - Dec 1998

  Source fabrics, trims and manufacturer for the uniform client. Run the dialogue with the manufacturers, develop samples, negotiate prices, secure quality, place production and secure deliveries. Source fabrics, trims and manufacturer for the uniform client. Run the dialogue with the manufacturers, develop samples, negotiate prices, secure quality, place production and secure deliveries.



Peak Performance

• Retail
• 300 - 400 Employee

• Assistant Buyer

  • Sep 1996 - Jul 1998

  Assist the buyer in the day-to-day work. Handle purchase orders and schedule deliveries. Secure and perform quality control on samples. Communicate with manufacturers and solve upcoming problems. Assist the buyer in the day-to-day work. Handle purchase orders and schedule deliveries. Secure and perform quality control on samples. Communicate with manufacturers and solve upcoming problems.



Kappahl

• Sweden
• Retail
• 700 & Above Employee

• Pattern maker / Buyer assistant

  • Jun 1996 - Sep 1996

  Measure and perform sample control, make/revise measurement lists. Together with the buyer source fabrics, place orders and keep communication with manufacturers. Measure and perform sample control, make/revise measurement lists. Together with the buyer source fabrics, place orders and keep communication with manufacturers.