Katalin Lepácsek
Marketing And Public Relations Manager at Posta Biztosító- Claim this Profile
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Bio
Experience
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Posta Biztosító
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Hungary
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Insurance
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1 - 100 Employee
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Marketing And Public Relations Manager
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Jun 2017 - Present
Main duties: - I am responsible for planning and creating marketing communication for Posta Biztosító both online and offline in response to business requests - Managing and driving company’s social media channels (incl. Facebook, LinkedIn, Instagram, YouTube) - Content creation – presentations, brochures, guidebooks, handbooks, leaflets, market reports, website content, PR articles - External and internal communications - copywriting - article writing, ad writing, newsletter creation - Preparation of simple graphic assets (Canva) - Proposing and implementing employer branding and marketing campaigns - Attending brainstormings and meetings in order to develop ideas for creative marketing campaigns - Liaise with external vendors (media agencies, printing houses, graphics, freelancers) to plan and execute promotional events and campaigns Show less
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Falk&Ross Group Europe
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Budapest, Hungary
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Marketing and Customer Service Coordinator
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Nov 2015 - Jun 2017
Main duties: - Managing and coordinating all digital marketing activities in romanian language - Supporting to set goals and objectives in the marketing plan - Liaising and working into the sales team - Identifying and examining the organization’s objectives and translating them into online marketing strategies - Ensuring that the organization has a well-developed search-engine ranking; monitoring, improving, and maintaining the brands online reputation, overseeing the processes that are involved in different online campaigns - Website administration: maintenance and update the website according to high quality guidelines - Professionally answering customer queries: complaint handling, answering consumer questions - Providing technical support to consumers - based on strong product knowledge - Following up emails, queries/orders/deliveries - Communicating with central/local warehouses and solving issues escalated by the customer Show less
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Ministry of Environment of Romania
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Government Administration
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1 - 100 Employee
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Spokesperson/Press Councilor
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May 2014 - Nov 2015
Main duties: - Representing the State Secretary as spokesperson for interviews with TV, radio, print media - Developing public relations and communications content including news releases, talking points, messaging points, media advisories and toolkits, including consideration of accompanying visuals created in partnership with other internal teams - Developing and advising on communications plans and strategy for a broad range of topics working with experts at all levels of the organization - Creating media lists in support of outreach efforts including pitching, media alerts, news releases, etc. - Coordinating internal communications and social media sites to highlight positive news coverage - Website and social media management - Drafting and copywriting speeches and arranging interviews for the State Secretary During this job I have gained experience and comfort working with confidential information. Show less
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www.mind1.ma
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Online
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Journalist - Editor
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Nov 2013 - Jul 2015
Main duties: - Article writing - Copywriting - Storytelling Main duties: - Article writing - Copywriting - Storytelling
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Romániai Magyar Demokrata Szövetség
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Targu Mures
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Press Referent/Social Media Manager
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Mar 2012 - Nov 2014
Main duties: - Press reviewing, press release preparation, article writing - Website and social media management - Preparing press conferences - Communicating with the journalists - Managing all event operations (preparing venue, invitations etc.) - Planning events with attention to financial and time constraints Main duties: - Press reviewing, press release preparation, article writing - Website and social media management - Preparing press conferences - Communicating with the journalists - Managing all event operations (preparing venue, invitations etc.) - Planning events with attention to financial and time constraints
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S.C. Hotel Outlet RO S.R.L.
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Romania, Targu Mures
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Public Relations Specialist
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Feb 2013 - Apr 2014
Main duties: - Developing and implementing a comprehensive PR and Communications strategy that aligns with the business goals and elevates its awareness - Building relationships with key journalists and media outlets to secure coverage in publications - Creating engaging content, including press releases, blog posts, and thought leadership articles - Bringing a passion for storytelling and creating compelling narratives Main duties: - Developing and implementing a comprehensive PR and Communications strategy that aligns with the business goals and elevates its awareness - Building relationships with key journalists and media outlets to secure coverage in publications - Creating engaging content, including press releases, blog posts, and thought leadership articles - Bringing a passion for storytelling and creating compelling narratives
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S.C. Hebran Trade S.R.L.
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Tirgu Mures
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Trade and Marketing Consultant/Wholesale Manager
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Oct 2010 - Apr 2012
Main duties: - Facilitating consistent and comprehensive communication with clients, partnership/vendor contacts, and internal teams (e.g., status reports, recaps, follow-ups, etc.) as needed - Creating presentations for key meetings internally and externally, activation decks, campaign go-to-market plans, and program/event recaps - Ensuring all agency protocols are being followed including vendor agreements, accounting processes, recaps - Demonstrating highest level of critical thinking with focus on proactiveness, attention to detail and ability to work both independently and in a team environment - Website maintenance, social media management Show less
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Cardiology Clinic of Targu Mures
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Targu Mures
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PR Assistant
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Jul 2009 - Oct 2010
Main duties: - Working with the Communications Manager to plan and implement external communications activities to advance the communication goals and meet strategic objectives - Managing the social media accounts, draft engaging content and connect with audiences - Developing and maintaining a communications schedule for continuous community engagement and media/editorial content - Drafting external communications, including media advisories and releases Main duties: - Working with the Communications Manager to plan and implement external communications activities to advance the communication goals and meet strategic objectives - Managing the social media accounts, draft engaging content and connect with audiences - Developing and maintaining a communications schedule for continuous community engagement and media/editorial content - Drafting external communications, including media advisories and releases
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Education
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Dimitrie Cantemir University
Master of Business Administration - MBA, Economics, Advertising, Marketing -
Sapientia – Hungarian University of Transylvania
Communication and Public Relations, Human Studies-Communication, advertising, marketing -
Nagy Mózes Highschool
Highschool, Mathematics and Informatics