Katalin Lepácsek

Marketing And Public Relations Manager at Posta Biztosító
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Contact Information
us****@****om
(386) 825-5501
Location
Budapest, Budapest, Hungary, HU

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Experience

    • Hungary
    • Insurance
    • 1 - 100 Employee
    • Marketing And Public Relations Manager
      • Jun 2017 - Present

      Main duties: - I am responsible for planning and creating marketing communication for Posta Biztosító both online and offline in response to business requests - Managing and driving company’s social media channels (incl. Facebook, LinkedIn, Instagram, YouTube) - Content creation – presentations, brochures, guidebooks, handbooks, leaflets, market reports, website content, PR articles - External and internal communications - copywriting - article writing, ad writing, newsletter creation - Preparation of simple graphic assets (Canva) - Proposing and implementing employer branding and marketing campaigns - Attending brainstormings and meetings in order to develop ideas for creative marketing campaigns - Liaise with external vendors (media agencies, printing houses, graphics, freelancers) to plan and execute promotional events and campaigns Show less

  • Falk&Ross Group Europe
    • Budapest, Hungary
    • Marketing and Customer Service Coordinator
      • Nov 2015 - Jun 2017

      Main duties: - Managing and coordinating all digital marketing activities in romanian language - Supporting to set goals and objectives in the marketing plan - Liaising and working into the sales team - Identifying and examining the organization’s objectives and translating them into online marketing strategies - Ensuring that the organization has a well-developed search-engine ranking; monitoring, improving, and maintaining the brands online reputation, overseeing the processes that are involved in different online campaigns - Website administration: maintenance and update the website according to high quality guidelines - Professionally answering customer queries: complaint handling, answering consumer questions - Providing technical support to consumers - based on strong product knowledge - Following up emails, queries/orders/deliveries - Communicating with central/local warehouses and solving issues escalated by the customer Show less

    • Government Administration
    • 1 - 100 Employee
    • Spokesperson/Press Councilor
      • May 2014 - Nov 2015

      Main duties: - Representing the State Secretary as spokesperson for interviews with TV, radio, print media - Developing public relations and communications content including news releases, talking points, messaging points, media advisories and toolkits, including consideration of accompanying visuals created in partnership with other internal teams - Developing and advising on communications plans and strategy for a broad range of topics working with experts at all levels of the organization - Creating media lists in support of outreach efforts including pitching, media alerts, news releases, etc. - Coordinating internal communications and social media sites to highlight positive news coverage - Website and social media management - Drafting and copywriting speeches and arranging interviews for the State Secretary During this job I have gained experience and comfort working with confidential information. Show less

    • Journalist - Editor
      • Nov 2013 - Jul 2015

      Main duties: - Article writing - Copywriting - Storytelling Main duties: - Article writing - Copywriting - Storytelling

    • Press Referent/Social Media Manager
      • Mar 2012 - Nov 2014

      Main duties: - Press reviewing, press release preparation, article writing - Website and social media management - Preparing press conferences - Communicating with the journalists - Managing all event operations (preparing venue, invitations etc.) - Planning events with attention to financial and time constraints Main duties: - Press reviewing, press release preparation, article writing - Website and social media management - Preparing press conferences - Communicating with the journalists - Managing all event operations (preparing venue, invitations etc.) - Planning events with attention to financial and time constraints

  • S.C. Hotel Outlet RO S.R.L.
    • Romania, Targu Mures
    • Public Relations Specialist
      • Feb 2013 - Apr 2014

      Main duties: - Developing and implementing a comprehensive PR and Communications strategy that aligns with the business goals and elevates its awareness - Building relationships with key journalists and media outlets to secure coverage in publications - Creating engaging content, including press releases, blog posts, and thought leadership articles - Bringing a passion for storytelling and creating compelling narratives Main duties: - Developing and implementing a comprehensive PR and Communications strategy that aligns with the business goals and elevates its awareness - Building relationships with key journalists and media outlets to secure coverage in publications - Creating engaging content, including press releases, blog posts, and thought leadership articles - Bringing a passion for storytelling and creating compelling narratives

    • Trade and Marketing Consultant/Wholesale Manager
      • Oct 2010 - Apr 2012

      Main duties: - Facilitating consistent and comprehensive communication with clients, partnership/vendor contacts, and internal teams (e.g., status reports, recaps, follow-ups, etc.) as needed - Creating presentations for key meetings internally and externally, activation decks, campaign go-to-market plans, and program/event recaps - Ensuring all agency protocols are being followed including vendor agreements, accounting processes, recaps - Demonstrating highest level of critical thinking with focus on proactiveness, attention to detail and ability to work both independently and in a team environment - Website maintenance, social media management Show less

    • PR Assistant
      • Jul 2009 - Oct 2010

      Main duties: - Working with the Communications Manager to plan and implement external communications activities to advance the communication goals and meet strategic objectives - Managing the social media accounts, draft engaging content and connect with audiences - Developing and maintaining a communications schedule for continuous community engagement and media/editorial content - Drafting external communications, including media advisories and releases Main duties: - Working with the Communications Manager to plan and implement external communications activities to advance the communication goals and meet strategic objectives - Managing the social media accounts, draft engaging content and connect with audiences - Developing and maintaining a communications schedule for continuous community engagement and media/editorial content - Drafting external communications, including media advisories and releases

Education

  • Dimitrie Cantemir University
    Master of Business Administration - MBA, Economics, Advertising, Marketing
    2010 - 2012
  • Sapientia – Hungarian University of Transylvania
    Communication and Public Relations, Human Studies-Communication, advertising, marketing
    2006 - 2009
  • Nagy Mózes Highschool
    Highschool, Mathematics and Informatics
    2002 - 2006

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