Kata Pogány
Senior Digital Marketing Specialist at EAZY Digital- Claim this Profile
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English Professional working proficiency
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German Elementary proficiency
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Czech Limited working proficiency
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Hungarian Native or bilingual proficiency
Topline Score
Bio
Credentials
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Google Ads Display Certification
GoogleAug, 2021- Oct, 2024 -
Google Ads Search Certification
GoogleJul, 2021- Oct, 2024 -
Inbound Marketing Certification
HubSpotAug, 2015- Oct, 2024
Experience
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EAZY Digital
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Hungary
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Advertising Services
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1 - 100 Employee
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Senior Digital Marketing Specialist
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Oct 2021 - Present
- Designing and executing digital marketing strategies across various channels such as PPC, email, social media and display ads, targeting the right message to the right market segment - Supervising all elements of Search Engine Marketing (SEM) and Social Media Marketing (SMM) campaign management - Recommending changes to website architecture, content, linking and other factors to improve SEM/ Display/Remarketing/SEO positions for target keywords - Overseeing the implementation, optimizing and tracking of the SEM programs, following up the measurement and reporting of campaigns from start to finish - Creating and managing campaign reports to analyze performance metrics Show less
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Freelancer
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Software Development
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1 - 100 Employee
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Freelance PPC Specialist
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Sep 2015 - Present
- creating and managing PPC campaigns: Google Ads, Facebook, tactical campaign development - tracking, reporting, analyzing and optimizing PPC/SEM campaigns - creating keyword lists and ad copy for Google Ads search campaigns - monitoring campaign performance and budget - delivering progress and insight reports - creating and managing PPC campaigns: Google Ads, Facebook, tactical campaign development - tracking, reporting, analyzing and optimizing PPC/SEM campaigns - creating keyword lists and ad copy for Google Ads search campaigns - monitoring campaign performance and budget - delivering progress and insight reports
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Online Marketing Specialist
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May 2015 - Jan 2022
- creating, managing and optimizing Google Ads campaigns - creating (design, copy, code) email marketing campaigns (eDM and newsletter) - managing email marketing campaigns (eDM and newsletter) in Oracle Eloqua - copywriting (eDM and online ads) - creating and optimizing Facebook ads - managing campaigns in Adverticum AdServer - creating, managing and optimizing Google Ads campaigns - creating (design, copy, code) email marketing campaigns (eDM and newsletter) - managing email marketing campaigns (eDM and newsletter) in Oracle Eloqua - copywriting (eDM and online ads) - creating and optimizing Facebook ads - managing campaigns in Adverticum AdServer
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PPC Campaign Manager (part-time)
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Oct 2014 - Feb 2016
- managing and optimizing PPC campaigns (Google Ads and Facebook) - copywriting in Czech language - managing and optimizing PPC campaigns (Google Ads and Facebook) - copywriting in Czech language
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Visionline Kft
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Hungary
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Advertising Services
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E-mail Marketing Account Manager
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2012 - Apr 2015
- creating and editing HTML email templates (design, code, copy) - keep in contact with customers, technical support - campaign management - seek out new customers, competitor analysis - creating and editing HTML email templates (design, code, copy) - keep in contact with customers, technical support - campaign management - seek out new customers, competitor analysis
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Checkpoint Systems
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United States
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Retail
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700 & Above Employee
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Administrative Assistant (Czech speaking)
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2011 - 2012
- managing and processing Czech and Slovak customers' orders - keep in contact with foreign customers via email - making and registering delivery notes and accounts - managing and processing Czech and Slovak customers' orders - keep in contact with foreign customers via email - making and registering delivery notes and accounts
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Education
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Eötvös Loránd Tudományegyetem
Bachelor’s Degree, Slavic and Czech Studies