Kata Pogány

Senior Digital Marketing Specialist at EAZY Digital
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Contact Information
us****@****om
(386) 825-5501
Location
Hungary, HU
Languages
  • English Professional working proficiency
  • German Elementary proficiency
  • Czech Limited working proficiency
  • Hungarian Native or bilingual proficiency
Skills

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Bio

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Credentials

  • Google Ads Display Certification
    Google
    Aug, 2021
    - Oct, 2024
  • Google Ads Search Certification
    Google
    Jul, 2021
    - Oct, 2024
  • Inbound Marketing Certification
    HubSpot
    Aug, 2015
    - Oct, 2024

Experience

  • EAZY Digital
    • Hungary
    • Advertising Services
    • 1 - 100 Employee
    • Senior Digital Marketing Specialist
      • Oct 2021 - Present

      - Designing and executing digital marketing strategies across various channels such as PPC, email, social media and display ads, targeting the right message to the right market segment - Supervising all elements of Search Engine Marketing (SEM) and Social Media Marketing (SMM) campaign management - Recommending changes to website architecture, content, linking and other factors to improve SEM/ Display/Remarketing/SEO positions for target keywords - Overseeing the implementation, optimizing and tracking of the SEM programs, following up the measurement and reporting of campaigns from start to finish - Creating and managing campaign reports to analyze performance metrics Show less

  • Freelancer
    • Software Development
    • 1 - 100 Employee
    • Freelance PPC Specialist
      • Sep 2015 - Present

      - creating and managing PPC campaigns: Google Ads, Facebook, tactical campaign development - tracking, reporting, analyzing and optimizing PPC/SEM campaigns - creating keyword lists and ad copy for Google Ads search campaigns - monitoring campaign performance and budget - delivering progress and insight reports - creating and managing PPC campaigns: Google Ads, Facebook, tactical campaign development - tracking, reporting, analyzing and optimizing PPC/SEM campaigns - creating keyword lists and ad copy for Google Ads search campaigns - monitoring campaign performance and budget - delivering progress and insight reports

  • Wolters Kluwer Kft., Hungary
    • Online Marketing Specialist
      • May 2015 - Jan 2022

      - creating, managing and optimizing Google Ads campaigns - creating (design, copy, code) email marketing campaigns (eDM and newsletter) - managing email marketing campaigns (eDM and newsletter) in Oracle Eloqua - copywriting (eDM and online ads) - creating and optimizing Facebook ads - managing campaigns in Adverticum AdServer - creating, managing and optimizing Google Ads campaigns - creating (design, copy, code) email marketing campaigns (eDM and newsletter) - managing email marketing campaigns (eDM and newsletter) in Oracle Eloqua - copywriting (eDM and online ads) - creating and optimizing Facebook ads - managing campaigns in Adverticum AdServer

  • AS Services Kft
    • PPC Campaign Manager (part-time)
      • Oct 2014 - Feb 2016

      - managing and optimizing PPC campaigns (Google Ads and Facebook) - copywriting in Czech language - managing and optimizing PPC campaigns (Google Ads and Facebook) - copywriting in Czech language

  • Visionline Kft
    • Hungary
    • Advertising Services
    • E-mail Marketing Account Manager
      • 2012 - Apr 2015

      - creating and editing HTML email templates (design, code, copy) - keep in contact with customers, technical support - campaign management - seek out new customers, competitor analysis - creating and editing HTML email templates (design, code, copy) - keep in contact with customers, technical support - campaign management - seek out new customers, competitor analysis

  • Checkpoint Systems
    • United States
    • Retail
    • 700 & Above Employee
    • Administrative Assistant (Czech speaking)
      • 2011 - 2012

      - managing and processing Czech and Slovak customers' orders - keep in contact with foreign customers via email - making and registering delivery notes and accounts - managing and processing Czech and Slovak customers' orders - keep in contact with foreign customers via email - making and registering delivery notes and accounts

Education

  • Eötvös Loránd Tudományegyetem
    Bachelor’s Degree, Slavic and Czech Studies
    2008 - 2011

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