PR & Content Executive

• Mar 2023 - Present

Web & Digital Marketing Executive

• Mar 2021 - Mar 2023

Practising a wide range of digital marketing techniques, including but not limited to: Managing email campaigns on MailChimp, creating content for a list of 15k subscribers. Researching and collaborating with the technical team to create factually accurate content that’s optimised and has the appropriate tone of voice. Producing SEO-optimised copy for landing pages. Implementing SEO strategies to get pages ranking high on Google. Building landing pages via Elementor for WordPress and using WooCommerce. Creating posts for social media and scheduling them, both paid and organic. Producing PPC Google ads in line with the overarching marketing strategy. Show less

Challenge Events Fundraiser

• Jun 2019 - May 2021

Responsible for an annual income of over £100k Collaborated with Marketing Manager to develop campaigns for participant acquisition including direct mailings, email, social media lead generation and outsourced recruitment (warm) call handling Delivered a calendar of physical and virtual challenge fundraising events with 5 figure fundraising targets which were exceeded (pre-pandemic) Adapted during COVID to innovate virtual fundraising events Developed a supporter journey structure to maximise participant fundraising and create strong relationships Show less

Fundraising Product Manager

• Jun 2016 - May 2019

Challenge Events Manager. Responsible for a calendar of challenge events with 5 and 6-figure income targets. Work closely with the Marketing and Content teams to ensure event spaces are filled. Refining supporter journey to nurture the charity's wonderful participants to achieve their fundraising targets. Challenge Events Manager. Responsible for a calendar of challenge events with 5 and 6-figure income targets. Work closely with the Marketing and Content teams to ensure event spaces are filled. Refining supporter journey to nurture the charity's wonderful participants to achieve their fundraising targets.

Events & Marketing Coordinator

• May 2015 - Jun 2016

Events Coordinator & Fundraising Initiatives Officer

• Mar 2013 - Apr 2015

Photographer (part time)

• Jun 2011 - Dec 2013

Corporate Partnerships: Projects & Communications Intern (voluntary)

• Sep 2012 - Jan 2013

Art and Display Technician (full time)

• Dec 2011 - Sep 2012

Duty Manager Assistant & Club Assistant (full time)

• Feb 2008 - Dec 2011