Head of Project Management

• Sep 2023 - Present

Lead Project Management

• Jan 2022 - Sep 2023

Leading a team of 10+ project and production managers. Responsible for strategic development of the team, and improving operational efficiency of the pre-sales (production) and after-sales processes (campaign management). Supporting Executive Director in organizational development of the team and business unit.

Brand and Marketing Strategy Consultant

• Jun 2020 - Jan 2022

At CNX I worked on brand and marketing strategies for companies in the premium, luxury, and lifestyle sectors. For the client Messe Frankfurt / Frankfurt Fashion Week in particular, I led the project management for development of the website / UX design, and oversaw the implementation of the content strategy. As project lead, I also headed the release of the first two Industry Reports in alliance with our in-house brands: AD Interior Industry Report 2021 and VOGUE Fashion Industry Report… Show more At CNX I worked on brand and marketing strategies for companies in the premium, luxury, and lifestyle sectors. For the client Messe Frankfurt / Frankfurt Fashion Week in particular, I led the project management for development of the website / UX design, and oversaw the implementation of the content strategy. As project lead, I also headed the release of the first two Industry Reports in alliance with our in-house brands: AD Interior Industry Report 2021 and VOGUE Fashion Industry Report 2022.

Senior Associate in Management Consulting

• Sep 2016 - Dec 2019

• Consulted a major company on the European real estate market in developing business model and designing processes for set up of energy distribution business • Developed a concept of transformation towards customer-oriented organization for one of the largest German municipal utilities including design of customer personas • Developed and implemented decentralized project portfolio management approach for a major player on European energy market • Supported one of the largest global… Show more • Consulted a major company on the European real estate market in developing business model and designing processes for set up of energy distribution business • Developed a concept of transformation towards customer-oriented organization for one of the largest German municipal utilities including design of customer personas • Developed and implemented decentralized project portfolio management approach for a major player on European energy market • Supported one of the largest global energy services providers in the development and roll-out of smart product portfolio for the real estate sector Show less • Consulted a major company on the European real estate market in developing business model and designing processes for set up of energy distribution business • Developed a concept of transformation towards customer-oriented organization for one of the largest German municipal utilities including design of customer personas • Developed and implemented decentralized project portfolio management approach for a major player on European energy market • Supported one of the largest global… Show more • Consulted a major company on the European real estate market in developing business model and designing processes for set up of energy distribution business • Developed a concept of transformation towards customer-oriented organization for one of the largest German municipal utilities including design of customer personas • Developed and implemented decentralized project portfolio management approach for a major player on European energy market • Supported one of the largest global energy services providers in the development and roll-out of smart product portfolio for the real estate sector Show less

Pro-Bono Consultant

• 2019 - 2019

Pro-bono project supporting Colombian startup in developing a marketing concept and structuring current marketing, sales and service activities: • Designed marketing strategy including: ◦ definition and formalization of brand core and brand values, ◦ identification of customer segments and development of customer personas, ◦ optimization of marketing mix including development of value-based pricing approach, ◦ preparation of marketing plan • Developed recommendations for… Show more Pro-bono project supporting Colombian startup in developing a marketing concept and structuring current marketing, sales and service activities: • Designed marketing strategy including: ◦ definition and formalization of brand core and brand values, ◦ identification of customer segments and development of customer personas, ◦ optimization of marketing mix including development of value-based pricing approach, ◦ preparation of marketing plan • Developed recommendations for processes optimization based on as-is analysis of current practices in employee interviews Show less Pro-bono project supporting Colombian startup in developing a marketing concept and structuring current marketing, sales and service activities: • Designed marketing strategy including: ◦ definition and formalization of brand core and brand values, ◦ identification of customer segments and development of customer personas, ◦ optimization of marketing mix including development of value-based pricing approach, ◦ preparation of marketing plan • Developed recommendations for… Show more Pro-bono project supporting Colombian startup in developing a marketing concept and structuring current marketing, sales and service activities: • Designed marketing strategy including: ◦ definition and formalization of brand core and brand values, ◦ identification of customer segments and development of customer personas, ◦ optimization of marketing mix including development of value-based pricing approach, ◦ preparation of marketing plan • Developed recommendations for processes optimization based on as-is analysis of current practices in employee interviews Show less

Social Impact Consulting Project

• 2016 - 2016

Pro-bono consulting project on impact measurement for social innovation initiative on global scale: • Analyzed the ecosystem of standards and guidelines in the field of impact measurement and reporting • Conducted a study on best measurement and reporting practices in the field of social impact by NGOs and for-profit organizations • Executed expert interviews with the practitioners in the field of impact measument • Developed a set of guidelines and metrics to be used in measuring… Show more Pro-bono consulting project on impact measurement for social innovation initiative on global scale: • Analyzed the ecosystem of standards and guidelines in the field of impact measurement and reporting • Conducted a study on best measurement and reporting practices in the field of social impact by NGOs and for-profit organizations • Executed expert interviews with the practitioners in the field of impact measument • Developed a set of guidelines and metrics to be used in measuring the impact of social innovation initiative Show less Pro-bono consulting project on impact measurement for social innovation initiative on global scale: • Analyzed the ecosystem of standards and guidelines in the field of impact measurement and reporting • Conducted a study on best measurement and reporting practices in the field of social impact by NGOs and for-profit organizations • Executed expert interviews with the practitioners in the field of impact measument • Developed a set of guidelines and metrics to be used in measuring… Show more Pro-bono consulting project on impact measurement for social innovation initiative on global scale: • Analyzed the ecosystem of standards and guidelines in the field of impact measurement and reporting • Conducted a study on best measurement and reporting practices in the field of social impact by NGOs and for-profit organizations • Executed expert interviews with the practitioners in the field of impact measument • Developed a set of guidelines and metrics to be used in measuring the impact of social innovation initiative Show less

Project Associate

• 2015 - 2015

• Conducted global market research on selected wind and solar power generation markets for European oil company in terms of a market entry project • Executed a technical study on stationary battery systems in Germany • Conducted global market research on selected wind and solar power generation markets for European oil company in terms of a market entry project • Executed a technical study on stationary battery systems in Germany

Marketing Intern / Marketing Working Student

• 2011 - 2012

• Enhanced the process of marketing strategy planning • Assisted in the planning of marketing campaigns • Analysed the effectiveness of current sales and marketing activity • Found partners and established contacts for the new program of education abroad • Enhanced the process of marketing strategy planning • Assisted in the planning of marketing campaigns • Analysed the effectiveness of current sales and marketing activity • Found partners and established contacts for the new program of education abroad