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5.0

/5.0
/ Based on 2 ratings
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Lauren Kelly

During Summer of 2019, we were lucky enough at Country Life to have Kassi join our team as an Intern with both our HR Department and our Marketing Department. Having Kassi join our HR Team was such a wonderful experience. She was such a quick learner that took on many projects as her own throughout her time with us - going above and beyond at all times. Within a short time of working together, she was not only absorbing everything we were working on but bringing new ideas to the table as well. Her creativity and amazing positive energy helped us tremendously when working on employee events and other engagement activities. She did an impressive job balancing her work between both of the departments, and was always willing to help and take on even more. I would highly recommend her to any team, and while working with her in an HR setting I am confident she would be a major asset to any Marketing Team as well!

Donna Iannucci

Kassi Jata was a wonderful intern for our organization spring/summer of 2019, working in both the marketing and human resource departments. I am the Chief Marketing Officer at Country Life and Kassi worked across all three of my brands: Country Life Vitamins, Biochem Protein Powders and Desert Essence Personal Care products. She was a valuable asset to my marketing team by being actively involved in new product innovation, research and ideation, competitive analysis work, brand presentations, e-commerce development plans, social media initiatives and other miscellaneous brand building tactics. Along with being a strong multi-tasking employee, Kassi was always incredibly positive and energetic. She motivated others with her confident, dynamic and friendly attitude towards her job and how she treated others. She was an absolute pleasure to work with and I highly recommend Kassi as a marketing professional.

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Credentials

  • Google Analytics Essential Training
    LinkedIn
    May, 2020
    - Sep, 2024
  • SEO Foundations
    LinkedIn
    May, 2020
    - Sep, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Feb 2023 - Present

    • Digital Marketing Specialist
      • Sep 2020 - Feb 2023

      Lead new campaign launches by debriefing team, tracking statuses and delivering digital assetsProduce new landing page context and user interface for debt relief, insurance, education, and legal verticalsCollaborate with international team of designers and developersA/B test ad copies, landing pages and display ads to increase revenueAnalyze performance of Google Search and Display Campaigns, SMS and Email to optimize performanceCreate new content across all omni channels: SMS, Push, Email, Display, Blogs and FacebookQA for design and development to ensure established goals are met Show less

    • United States
    • Fundraising
    • 1 - 100 Employee
    • Co-Founder | Digital Marketing Specialist
      • Mar 2020 - May 2020

      Worked with team to produce & distribute our Covid-19 care packages Developed and executed marketing plans through website, social media, email and commercialization Addressed all customer concerns and questions in a timely manner Sold over 20 units within the first two weeks of launching and made a revenue of $408 Worked with team to produce & distribute our Covid-19 care packages Developed and executed marketing plans through website, social media, email and commercialization Addressed all customer concerns and questions in a timely manner Sold over 20 units within the first two weeks of launching and made a revenue of $408

    • United States
    • Information Technology & Services
    • 1 - 100 Employee
    • NYFW Venue Assistant
      • Sep 2019 - Sep 2019

      Configured hair and makeup studio, backstage and runway set ups as well as assisted in-house PR teams with seating arrangements and gift bags. Effectively executed the vision of the designers by greeted and supported guest flow to ensure shows ran smoothly. Configured hair and makeup studio, backstage and runway set ups as well as assisted in-house PR teams with seating arrangements and gift bags. Effectively executed the vision of the designers by greeted and supported guest flow to ensure shows ran smoothly.

    • Czechia
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Marketing Intern
      • May 2019 - Sep 2019

      Collaborated with three different subsections of the parent company with each marketing teamo Country Life Vitamin: Innovatively launched a new line of products called Gut Connectiono BioChem: Recreated website from start to finish to modernize it by working with external and internal partners o Dessert Essence: Researched and analyzed competitors as well as lead presentations to debrief team on findings o Customized outgoing PR packages to our VIP clients and influencers

    • Human Resources Intern
      • May 2019 - Aug 2019

      Analyzed training software for new employee training to aid new hires in process Reviewed resumes to ensure candidates met company standards and conducted interviewsAudited the company to maintain proper and correct files and documentation

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Marketing Campaign Manager
      • Mar 2019 - Jun 2019

      Developed an innovative campaign and marketing solutions to target and expand online summer classes to universities across the nation. Managed new services and content releases through advertisements, networks and social media. Developed an innovative campaign and marketing solutions to target and expand online summer classes to universities across the nation. Managed new services and content releases through advertisements, networks and social media.

    • United States
    • Retail Health and Personal Care Products
    • 700 & Above Employee
    • Social Media Manager
      • Oct 2017 - Jan 2018

      Creatively promoted and advertised a variety of health and wellness products through social media. Addressed the target market and provided detailed information to clients regarding merchandise and the company. Creatively promoted and advertised a variety of health and wellness products through social media. Addressed the target market and provided detailed information to clients regarding merchandise and the company.

Education

  • Temple University
    Master of Science - MS, Digital Innovation In Marketing
    2020 - 2021
  • Susquehanna University
    Bachelor of Science (BS), Major: Luxury Brand Marketing and Management Minor: Entrepreneurship and Innovation
    2016 - 2020
  • Universitat Autònoma de Barcelona
    Study Abroad, International Marketing and Management
    2019 - 2019

Community

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