Kassidy McDonald

Public Relations Manager at Konnect Agency
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Contact Information
us****@****om
(386) 825-5501
Location
Scottsdale, Arizona, United States, US
Languages
  • Spanish Full professional proficiency
  • English Native or bilingual proficiency

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Experience

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Public Relations Manager
      • Dec 2021 - Present

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Senior Manager of Public Relations
      • Jan 2021 - Dec 2021

      Senior Manager of the Public Relations Department and employee trainer at Evolve PR & Marketing. Represent and manage local and national brands in various industries in markets across the country including technology, retail, B2B and B2C businesses, etc.Pitch and secure coverage in local, national and trade mediums.Research specific industry news and trends for use in communicating and marketing on behalf of clients.Assist in the creation and management of multiple media contact databases.Gather and prepare for client presentations, client meetings and prepare monthly account summaries of account activities for clients.Write and edit copy – contribute articles, pitches, press releases, award submissions, etc.Write and disseminate press releases and pitches to local and national media outlets.Coordinate various events including grand openings, anniversaries, seminars, etc.Manage and help train employees

    • Senior Public Relations Account Manager/ Employee Onboarding Trainer
      • Oct 2019 - Jan 2021

      *Managing client accounts ranging from national, local and different market focuses in industries including healthcare, technology, engineering, law, f&b, hospitality, B2B, among others *Execute TV segments for both local & national outlets *Pitch and maintain relationships with print, TV and radio media * Draft press releases, media alerts and write articles for national and local publications *Execute event planning *Generate creative client meeting agendas *Coordinate grand openings *Train new Evolve PR Account Managers * Lead client meetings for national & local clients

    • Account Manager
      • Oct 2017 - Oct 2019

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Cronkite News Reporter
      • Dec 2016 - Aug 2017

      * Education beat reporter during final semester of graduate school * Nominated by ASU staff to travel to Israel in the summer of 2016 to produce multimedia content for PBS 8/ Cronkite News in Israel. * Education beat reporter during final semester of graduate school * Nominated by ASU staff to travel to Israel in the summer of 2016 to produce multimedia content for PBS 8/ Cronkite News in Israel.

    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Public Relations & Multimedia Specialist
      • Dec 2014 - Feb 2017

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • State Press Opinion Columnist and Blogger
      • Sep 2013 - May 2015

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Arcadia News Reporter
      • Jun 2014 - 2015

Education

  • Arizona State University - Walter Cronkite School of Journalism and Mass Communication
    Master's degree, Mass Communication/Media Studies
    2016 - 2017
  • Arizona State University
    Broadcast Journalism and Spanish, Broadcast Journalism, Public Relations and Spanish
    2013 - 2017
  • Arcadia High School
    2009 - 2013

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