Kassidy Bird
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Topline Score
Bio
David Breshears
Kassidy is a salesperson's best friend. She understands lead generation better than just about anyone else I've had the pleasure of working with. She knows how to create content and experiences that captivate audiences, whether it's at a trade show or online. She understands the importance of targeted messaging, understanding your prospects needs, and adapting to uncertain and evolving environments. She is effective marketing personified. She's also a pleasure to work with and a welcome addition to any team. If you ever have the chance to work with her, do it.
Chris Richter
There are few more critical allies when you are building a sales pipeline from the ground up as a pro at demand generation and that is definitely Kassidy. Kassidy was an absolutely vital ally for me and my entire team at Edgecase. Not only does she have incredibly deep knowledge of Salesforce process and marketing automation, she was also a one-person show on the demand generation front and not only oversaw but personally implemented our marketing automation solution and SF.com model and process. Further, she was always eager to assist the sales team in any way possible and was a key contributor to all of the trade show success that we had at Edgecase. She is extremely dedicated to being at the top of her game in the demand generation field and further was a key component of the culture that made Edgecase such a great place to be.
David Breshears
Kassidy is a salesperson's best friend. She understands lead generation better than just about anyone else I've had the pleasure of working with. She knows how to create content and experiences that captivate audiences, whether it's at a trade show or online. She understands the importance of targeted messaging, understanding your prospects needs, and adapting to uncertain and evolving environments. She is effective marketing personified. She's also a pleasure to work with and a welcome addition to any team. If you ever have the chance to work with her, do it.
Chris Richter
There are few more critical allies when you are building a sales pipeline from the ground up as a pro at demand generation and that is definitely Kassidy. Kassidy was an absolutely vital ally for me and my entire team at Edgecase. Not only does she have incredibly deep knowledge of Salesforce process and marketing automation, she was also a one-person show on the demand generation front and not only oversaw but personally implemented our marketing automation solution and SF.com model and process. Further, she was always eager to assist the sales team in any way possible and was a key contributor to all of the trade show success that we had at Edgecase. She is extremely dedicated to being at the top of her game in the demand generation field and further was a key component of the culture that made Edgecase such a great place to be.
David Breshears
Kassidy is a salesperson's best friend. She understands lead generation better than just about anyone else I've had the pleasure of working with. She knows how to create content and experiences that captivate audiences, whether it's at a trade show or online. She understands the importance of targeted messaging, understanding your prospects needs, and adapting to uncertain and evolving environments. She is effective marketing personified. She's also a pleasure to work with and a welcome addition to any team. If you ever have the chance to work with her, do it.
Chris Richter
There are few more critical allies when you are building a sales pipeline from the ground up as a pro at demand generation and that is definitely Kassidy. Kassidy was an absolutely vital ally for me and my entire team at Edgecase. Not only does she have incredibly deep knowledge of Salesforce process and marketing automation, she was also a one-person show on the demand generation front and not only oversaw but personally implemented our marketing automation solution and SF.com model and process. Further, she was always eager to assist the sales team in any way possible and was a key contributor to all of the trade show success that we had at Edgecase. She is extremely dedicated to being at the top of her game in the demand generation field and further was a key component of the culture that made Edgecase such a great place to be.
David Breshears
Kassidy is a salesperson's best friend. She understands lead generation better than just about anyone else I've had the pleasure of working with. She knows how to create content and experiences that captivate audiences, whether it's at a trade show or online. She understands the importance of targeted messaging, understanding your prospects needs, and adapting to uncertain and evolving environments. She is effective marketing personified. She's also a pleasure to work with and a welcome addition to any team. If you ever have the chance to work with her, do it.
Chris Richter
There are few more critical allies when you are building a sales pipeline from the ground up as a pro at demand generation and that is definitely Kassidy. Kassidy was an absolutely vital ally for me and my entire team at Edgecase. Not only does she have incredibly deep knowledge of Salesforce process and marketing automation, she was also a one-person show on the demand generation front and not only oversaw but personally implemented our marketing automation solution and SF.com model and process. Further, she was always eager to assist the sales team in any way possible and was a key contributor to all of the trade show success that we had at Edgecase. She is extremely dedicated to being at the top of her game in the demand generation field and further was a key component of the culture that made Edgecase such a great place to be.
Experience
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Emerging Leaders Syndicate
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United States
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Think Tanks
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1 - 100 Employee
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Member
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Oct 2021 - Present
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Convey
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United States
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Transportation/Trucking/Railroad
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1 - 100 Employee
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Senior Director of Marketing
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Sep 2021 - Present
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Director of Marketing
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Mar 2020 - Sep 2021
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Senior Product and Channel Marketing Manager
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Aug 2019 - Mar 2020
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Senior Marketing Manager
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Dec 2016 - Aug 2019
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Senior Manager, Demand Generation
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Mar 2016 - Dec 2016
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Edgecase
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United States
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Software Development
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1 - 100 Employee
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Lead Generation Specialist
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Sep 2013 - Mar 2016
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Invodo
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United States
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Media Production
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1 - 100 Employee
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Marketing Coordinator
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Jan 2012 - Sep 2013
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Events Intern
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Jan 2011 - Apr 2011
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University of Southern California
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United States
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Higher Education
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700 & Above Employee
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Work-Study Student at The Graduate School
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Aug 2008 - Apr 2011
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Stoelt Productions - Experiential Marketing & Event Production
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United States
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Events Services
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1 - 100 Employee
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Events Intern
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Nov 2010 - Jan 2011
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Public Relations Intern
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Jan 2010 - May 2010
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Education
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2008 - 2011
University of Southern California - Marshall School of Business
Bachelor of Science - BS, Business Administration- Cinematic Arts
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