Kassandra Winchester

Public Relations Coordinator at Los Angeles Philharmonic
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Burbank, California, United States, US

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Experience

    • United States
    • Musicians
    • 200 - 300 Employee
    • Public Relations Coordinator
      • Feb 2022 - Present

      Los Angeles Metropolitan Area

    • France
    • Media Production
    • 1 - 100 Employee
    • Talent Publicity Assistant
      • Oct 2021 - Feb 2022

      Los Angeles County, California, United States Draft memos & letters for client offers and updates Compile targeted press lists for pitching and outreach Cover clients at press activities including phone interviews, panels, virtual junkets, and premieres Maintain digital press kits and client bios Draft additional client materials like press releases and pitches Process client requests in a timely manner Create, manage and coordinate client schedules/confirmations for interviews, photo shoots, press days and press… Show more Draft memos & letters for client offers and updates Compile targeted press lists for pitching and outreach Cover clients at press activities including phone interviews, panels, virtual junkets, and premieres Maintain digital press kits and client bios Draft additional client materials like press releases and pitches Process client requests in a timely manner Create, manage and coordinate client schedules/confirmations for interviews, photo shoots, press days and press tours. Handle client hair/makeup/styling holds Monitor online and print publications daily for client coverage and news-of-interest and service. Handled and processed confidential client information Show less

    • Public Relations Assistant
      • May 2019 - Sep 2020

      Los Angeles, California *Laid off due to COVID-19* • Supports four PR professionals with various projects, initiatives and administrative tasks • Coordinates and oversees LAPA press activity at Walt Disney Concert Hall, The Hollywood Bowl and The Ford • Writes, schedules and distributes media alerts, press releases and pitches to members of the press to secure pre & post show coverage • Uploads and imports metadata of PR digital assets into Clark • Collaborates cross-departmentally on workflow… Show more *Laid off due to COVID-19* • Supports four PR professionals with various projects, initiatives and administrative tasks • Coordinates and oversees LAPA press activity at Walt Disney Concert Hall, The Hollywood Bowl and The Ford • Writes, schedules and distributes media alerts, press releases and pitches to members of the press to secure pre & post show coverage • Uploads and imports metadata of PR digital assets into Clark • Collaborates cross-departmentally on workflow, promotional projects and company culture development • Monitor and arrange press ticket lists for shows and performances Show less

    • Production Assistant
      • Jan 2019 - May 2019

      Universal City, CA Department: BRAVO Creative • Assisted the On-Air Promotion team with on-air promotional materials • Produced, managed and recorded daily graphics requests • Fulfilled media request for social and creative teams • Managed briefs for the Director of Creative Partnership while updating producers on schedule changes • Scheduled bugs/snipes/on air promos each week • Updated repository with promo campaign details • Organized and catalogued master episodes of BRAVO productions

    • Marketing Coordinator
      • May 2018 - Jan 2019

      Mesa, Arizona, United States • Maintained/Scheduled Instagram and Facebook accounts for the theater by utilizing all functions of Hootsuite • Designed/updated theater website with information, shows and media • Brainstormed/planed/executed special events (music, movies, yoga, philanthropic events etc). • Worked as on site contact during multiple shows at the theater

    • Campus Marketing Representative
      • Aug 2017 - May 2018

      West Haven, Connecticut • Executed physical & digital marketing assignments and completed biweekly reports • Hosted events on campus including listening/viewing parties and social media contests for Tom Misch, Major Lazer, Half The Animal and Morgan Saint • Analyzed data and collected feedback from students about In2une artists • Secured rotation slot on WNHU 88.7 for Morgan Saint’s single “Just Friends”

    • Musicians
    • 700 & Above Employee
    • Publicity Intern
      • Jun 2017 - Aug 2017

      Greater New York City Area • Created one sheets and quote sheets for Meek Mill and Portugal. The Man • Mocked/clipped digital and physical articles on all urban and alternative artists on the roster • Assembled press lists for tour pitching; Updated blog and contact lists • Participated as group leader in Atlantic Record’s Marketing Madness program

    • Publicity Intern
      • Jan 2017 - Apr 2017

      Nashville, Tennessee • Compiled physical and digital clippings of Warner Music Nashville’s Roster • Wrote quote sheets and press releases for Chris Janson and Brett Eldredge • Pitched tour press resulting in coverage in Rolling Stone, People and USA Today • Assisted in special event set up and execution

    • Head of Marketing
      • Aug 2016 - Dec 2016

      West Haven, CT • Overlooked marketing committee of seven people and delegate tasks. • Maintained social medias and website for the label. • Kept sensitive and confidential documents such as contracts, marketing plans and other important contact lists. • Other Duties as assigned by Murray Krugman (our advisor/professor) Purebred Records is a student run record label, established in 2012 by Doug Foley. It is a class/club hybrid where students learn how to operate an independent record label.

    • Marketing Assistant
      • Jan 2016 - Aug 2016

      West Haven, CT • Creating order forms for semesterly product sales • Updating website and social media platforms • Scouted for new talent on Soundcloud, YouTube and Spotify • Pitched talent to rest of label and our advisor • Assisted with inventory of merchandise • Learned how to develop marketing roll out plans

    • Musicians
    • 700 & Above Employee
    • GRAMMY U Ambassador
      • Aug 2015 - Dec 2016

      Greater New York City Area • Contributed to the development of the New York Chapter of Grammy U • Attended monthly conference calls and held monthly interest meetings • Assisted in a 19.7% (745-892) membership growth for the New York Chapter • Volunteered at a GRAMMY viewing party at Club 40/40 (Spring 2016)

Education

  • University of New Haven
    BA Music Industry, Music Business
    2014 - 2018

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