Kassandra Roberts

Managing Editor at FiT Publishing
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Experience

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Managing Editor
      • Apr 2021 - Present

      • Manage production of textbooks and two scholarly journals• Develop current and future production schedules• Oversee and assign project work to editorial staff and freelancers• Copyedit and proofread manuscripts texts • Write and design promotional materials and organizational documents• Assist with website content management, social media, marketing, and proposal reviews

    • Assistant Editor
      • Feb 2017 - Apr 2021

      • Copyedit and proofread manuscripts texts • Write and design promotional materials and organizational documents• Assist with website content management, social media, marketing, acquisitions, and proposal reviews

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Web and Social Media Manager
      • May 2016 - Nov 2016

      • Managed all New South Media social media accounts for three publications • Edited and maintained content and design on all New South Media websites • Coordinated, wrote, and edited blogs, website copy, web articles, and email newsletters • Worked with designers to create graphics for email newsletters and marketing campaigns • Tracked analytics for websites, social media accounts, and marketing campaigns • Managed all New South Media social media accounts for three publications • Edited and maintained content and design on all New South Media websites • Coordinated, wrote, and edited blogs, website copy, web articles, and email newsletters • Worked with designers to create graphics for email newsletters and marketing campaigns • Tracked analytics for websites, social media accounts, and marketing campaigns

    • Professional Writing/Web Content Intern
      • Aug 2015 - May 2016

      • Wrote, edited, and designed content for educational handouts and brochures, web copy, and other print and multimedia marketing materials adhering to the WVU Brand Guide • Wrote weekly career-related articles for The Daily Athenaeum, West Virginia University’s student newspaper • Assisted with social media accounts, as well as attended workshops on managing University-affiliated Twitter and Facebook accounts • Wrote, edited, and designed content for educational handouts and brochures, web copy, and other print and multimedia marketing materials adhering to the WVU Brand Guide • Wrote weekly career-related articles for The Daily Athenaeum, West Virginia University’s student newspaper • Assisted with social media accounts, as well as attended workshops on managing University-affiliated Twitter and Facebook accounts

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Graduate Teaching Assistant
      • Aug 2014 - May 2016

      • Taught sections of English 101 “Introduction to Composition & Rhetoric,” focusing on writing for exploration and analysis, as well as for specific audiences and purposes • Created and implemented teaching tools and materials • Proofread and edited student papers and assisted in revision • Organized syllabus and daily activities and administered all grades • Communicated information effectively to students • Participated in other professional development activities • Taught sections of English 101 “Introduction to Composition & Rhetoric,” focusing on writing for exploration and analysis, as well as for specific audiences and purposes • Created and implemented teaching tools and materials • Proofread and edited student papers and assisted in revision • Organized syllabus and daily activities and administered all grades • Communicated information effectively to students • Participated in other professional development activities

    • Marketing Intern
      • May 2015 - Aug 2015

      • Developed and managed promotional campaigns • Designed promotional documents including E-newsletter template, infographics, and book advertisements • Maintained a strong, visible social media presence to increase engagement and website traffic • Increased Facebook likes by 20% and Twitter followers by 10% in less than three months • Assisted in editing tasks including proofreading and formatting figure captions and citations • Developed and managed promotional campaigns • Designed promotional documents including E-newsletter template, infographics, and book advertisements • Maintained a strong, visible social media presence to increase engagement and website traffic • Increased Facebook likes by 20% and Twitter followers by 10% in less than three months • Assisted in editing tasks including proofreading and formatting figure captions and citations

    • Web Content Editor
      • Feb 2014 - Oct 2014

      • Copyedited and formatted scholarly research papers and reports for publication • Publicized new issues through social media websites Twitter and Facebook • Tracked website traffic using tools including ClickMeter • Copyedited and formatted scholarly research papers and reports for publication • Publicized new issues through social media websites Twitter and Facebook • Tracked website traffic using tools including ClickMeter

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Copy Editor
      • Jan 2014 - May 2014

      • Copyedited articles for the WVU student newspaper for style, clarity, consistency, and correctness • Reviewed print proofs for errors in formatting • Copyedited articles for the WVU student newspaper for style, clarity, consistency, and correctness • Reviewed print proofs for errors in formatting

    • Copy Editing Intern
      • Aug 2013 - May 2014

      • Edited text, including translations and footnotes, for uniformity and readability• Assisted in aspects of book design such as section dividers and book cover• Created and managed a query/task list for the Center for Literary Computing

    • Undergraduate Teaching Assistant
      • Aug 2013 - Dec 2013

      • Graded all written work, including final papers and daily writing exercises• Proctored exams for the course “Communication in Organizations/Institutions” in the Department of Communication Studies

Education

  • West Virginia University
    Master of Arts (M.A.), Professional Writing & Editing
    2014 - 2016
  • West Virginia University
    Bachelor of Arts (B.A.), English (Professional Writing and Editing)
    2010 - 2014

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