Katie Phillips

Marketing Manager at VisionCorps
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Location
Lancaster, US

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Experience

    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing Manager
      • Oct 2023 - Present

      Lancaster, PA Head of Marketing supporting the efforts of our various sections of business including rehabilitation and community services, product marketing, fundraising development, and business development.

    • Product Marketing Manager
      • Mar 2020 - Present

      Lancaster, Pennsylvania, United States Lead all marketing efforts for our Business & Industrial Group, including product launches, website and Ecommerce store, digital and social marketing strategies, and cross-departmental projects. Work in conjunction with national blind nonprofit partner (National Industries for the Blind) to make sure that our federal product strategy is in line with overall mission of providing quality products to the federal government, and employment opportunities to professionals who are blind and vision… Show more Lead all marketing efforts for our Business & Industrial Group, including product launches, website and Ecommerce store, digital and social marketing strategies, and cross-departmental projects. Work in conjunction with national blind nonprofit partner (National Industries for the Blind) to make sure that our federal product strategy is in line with overall mission of providing quality products to the federal government, and employment opportunities to professionals who are blind and vision impaired.

    • Communications and Community Engagement Specialist
      • Nov 2018 - Mar 2020

      Lancaster, PA Project manage marketing efforts for rehabilitation and community services. Plan and create physical materials, and manage digital marketing efforts. Engage local eye physician groups in spreading the message about our free community services and resources for patients who are blind or vision impaired. Support business development team through marketing materials and digital marketing.

    • Association Communications, Association Relations Team
      • Apr 2018 - Nov 2018

      Remote Lead communications and marketing efforts for 63+ non-profit association clients. Project manage client website development, communications initiatives, and development of marketing materials. Optimize internal processes such as data handling and team project organization. Work with team AVPs and managers to improve client relations standards, project efficiency, and moving towards CRM platform adoption.

    • Digital Marketing Specialist
      • May 2015 - Oct 2018

      Austin, Texas Area Project manage all digital marketing efforts, including email marketing campaigns, social media, and recruitment efforts. Create physical and digital marketing collateral for outside sales and association use. Actively assist in all marketing department projects, including: website updating and web platform management, content creation and copywriting, and companywide communications initiatives.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • "Client Wrangler" (Client Project and Content Manager)
      • Mar 2014 - May 2015

      Austin, Texas Area Lead copy editor and project manager for small marketing firm with nationwide clients. Work closely with specially assigned clients to manage website responsive design updates. Responsible for vetting and editing all client copy, including blogs, promotional emails, website copy, and marketing materials. Create interview material and talking points for client videos and TV spots. Work closely with President, Creative Director, and social media team to manage client goals and see projects… Show more Lead copy editor and project manager for small marketing firm with nationwide clients. Work closely with specially assigned clients to manage website responsive design updates. Responsible for vetting and editing all client copy, including blogs, promotional emails, website copy, and marketing materials. Create interview material and talking points for client videos and TV spots. Work closely with President, Creative Director, and social media team to manage client goals and see projects through to completion. Show less

    • United States
    • Insurance
    • 100 - 200 Employee
    • Community Advisory Board Coordinator
      • Mar 2013 - Mar 2014

      Austin, Texas Area Coordinator for advisory board meetings being held throughout Texas. This position involves working with the Sales VP, CEO, and county medical societies to plan and execute events. These events are held to gather feedback from Texas physicians and implement new products and services. The coordinator's job involves discerning actionables from these meetings and coordinating action item implementation. Strategy management for future meetings is an ongoing part of the position.

    • Senior Marketing Communications Associate
      • Feb 2013 - Mar 2014

      TMLT • Manage internal and external communication projects to completion • Create concept and design for print marketing collateral • Collaborate with executives to ensure proper communication of company brand and initiatives • Manage workflow of communications contract employees • Conceptualize and create company print advertising campaigns • Keep company website and internal portal up-to-date • Actively track expenses to ensure budget compliance • Contract management for all… Show more • Manage internal and external communication projects to completion • Create concept and design for print marketing collateral • Collaborate with executives to ensure proper communication of company brand and initiatives • Manage workflow of communications contract employees • Conceptualize and create company print advertising campaigns • Keep company website and internal portal up-to-date • Actively track expenses to ensure budget compliance • Contract management for all web and print advertisements • Responsible for all direct mail marketing • Summarize medical malpractice trial case studies for inclusion in medical journals and company publications • Create monthly e-newsletter to educate employees on legislative changes, new products, and company expansion and goals. Use basic html to enhance the look of email newsletters.

    • Communications and Advertising Associate
      • Mar 2011 - Feb 2013

    • Communications and Advertising Administrative Technician
      • Nov 2007 - Mar 2011

Education

  • Southwestern University
    Bachelor of Arts (B.A.), Anthropology
    2003 - 2007
  • St. Pius X High School

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