Kasper Muileboom

Owner / Managing Director at OneRetail | Wij maken waar wat e-commerce belooft
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Contact Information
us****@****om
(386) 825-5501
Location
Breda, North Brabant, Netherlands, NL

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Credentials

  • Business English
    Language Institute Regina Coeli
    Apr, 2019
    - Nov, 2024
  • Professional Scrum Master PSM-I
    Scrum.org
    Aug, 2015
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Feb, 2015
    - Nov, 2024

Experience

    • Netherlands
    • Business Consulting and Services
    • 1 - 100 Employee
    • Owner / Managing Director
      • Nov 2015 - Present

      Welcome to OneRetail! OneRetail ensures that companies grow, succeed and enjoy their customer-oriented business by providing insight into the steps required for this and by working with them towards the (final) result. Our customers are active in a rapid-changing retail environment, characterised by increasing customer demands in terms of experience, service, technology, speed and accuracy. At the same time, our customers are sometimes caught up in existing processes and old-fashioned systems. OneRetail creates change by developing the mindset, tools and way-of-working to build customer centric business in a 'digital first' environment, with a strong focus on e-commerce. First and foremost, we have an eye for coaching and training the people who will work with it.OneRetail works for retailers and e-commerce companies to sustainably get better results from (online) commercial activities, such as (online) category management, product (information) management, online shopper- and trade marketing and customer service.OneRetail works as well for brands, distributors and suppliers who want to achieve much more success in B2B cooperation with retailers and e-commerce companies.OneRetail was founded by former managers of Coolblue. The team consists of highly skilled and motivated professionals who have worked for years in senior positions at leading players in retail and e-commerce.A few of the companies OneRetail helped to achieve significant results from (online) commercial operations: ► NS Spoordeelwinkel► Van Gils Fashion► Mediq► De Bijenkorf► Sunweb► Haribo► Groupe SEB (Tefal, Rowenta)► Intergamma (GAMMA)► Miele► Suitsupply► Quooker► T-Mobile► HEMA► Samsung► Signify (Philips Lighting)► Leen Bakker► SONOS► SPARCurious how the OneRetail approach works for you? We are happy to hearing from you. Send an email to hello@oneretail.nl, call (076) 524 46 11 or contact me via LinkedIn. Show less

    • Shopping Tomorrow - Chairman Expert Group 'Phygital Commerce'
      • Feb 2023 - Present

    • Various projects and consultancy assignments
      • Oct 2015 - Present

      Various consultancy projects:✓ Customer Service improvements (Retailer in sanitary and plumbing)✓ Customer Journey mapping and optimization (DIY retailer)✓ Digital Team setup (Fashion and shoes retailer)✓ E-commerce strategy (Supermarket and FMCG)✓ Digital Strategy Workshops with senior management (FMCG)✓ Re-shaping cooperation with agencies in the field of Digital (Furniture and Interiors)✓ Training sessions on e-commerce and online category management (diverse, both in house and open)Various interim assignments:✓ Implementation Manager (Mediq)✓ Manager E-commerce (Van Gils Fashion BV)✓ Digital Commerce Manager (Intergamma)✓ Product Owner new B2B website (VodafoneZiggo)✓ Scrum Master (50five) Show less

    • ShoppingTomorrow - Chairman Expert Group 'Online Category Management'
      • Mar 2021 - Oct 2021

    • Implementation Manager E-business - Mediq
      • Apr 2020 - Oct 2021

      Responsible for project management for the roll-out of the new prescriber portals for the different product groups and therapies. Cooperation between E-business, Sales, Communication and Customer Service.

    • E-commerce Manager - Spar Holding BV
      • Apr 2019 - Jun 2019

    • E-commerce Manager - Van Gils Fashion
      • Jun 2018 - Jan 2019

    • Digital Commerce Manager - GAMMA België
      • Jan 2018 - Jun 2018

    • Scrum Master - 50five
      • Oct 2017 - Jan 2018

    • Product Owner B2B website - Ziggo
      • Nov 2015 - Jun 2016

    • Netherlands
    • Higher Education
    • 100 - 200 Employee
    • Lecturer E-commerce and Digital Marketing (PT)
      • Aug 2015 - May 2016

      Several Universities for Applied Sciences, including Hogeschool Tio, and Thuiswinkel.org have set up the first e-commerce course. Students learn the basics of e-commerce and digital marketing. Several Universities for Applied Sciences, including Hogeschool Tio, and Thuiswinkel.org have set up the first e-commerce course. Students learn the basics of e-commerce and digital marketing.

    • Netherlands
    • Retail
    • 1 - 100 Employee
    • Category Manager New Business a.i.
      • Feb 2015 - Jul 2015

      ✓ Enabling kleertjes.com to add new assortment types to the webshop ✓ Project management on Conversion Optimization (+28% since start) ✓ Arranged Customer Panels and Customer Satisfaction Surveys to identify the priorities on Conversion Optimization ✓ Introduction of Net Promoter Score to monitor Customer Satisfaction and improve Service Levels and Proposition ✓ Enabling kleertjes.com to add new assortment types to the webshop ✓ Project management on Conversion Optimization (+28% since start) ✓ Arranged Customer Panels and Customer Satisfaction Surveys to identify the priorities on Conversion Optimization ✓ Introduction of Net Promoter Score to monitor Customer Satisfaction and improve Service Levels and Proposition

    • Netherlands
    • Retail
    • 400 - 500 Employee
    • Category Manager E-commerce
      • May 2013 - Feb 2015

      ✓ Responsible for the operational launch of the online stores of GAMMA NL, GAMMA BE and KARWEI in terms of assortment and Online Category Management. ✓ Sharing knowledge about Online Merchandising, Online Retailing and Omnichannel Retailing within the organization. ✓ Close collaboration with Supply Chain Management and Marketing / Communication to achieve a Seamless Shopping Experience Intergamma is the market leader in DIY retail and operates 384 stores through franchise and 3 webshops in the Netherlands and Belgium. Show less

    • Netherlands
    • Retail
    • 700 & Above Employee
    • Customer Logistics Manager E-Commerce
      • Jul 2012 - Apr 2013

      ✓ Outbound Logistics in E-commerce Fulfilment ✓ Manage existing and set up new Click & Collect locations ✓ Project Lead to set up an Omnichannel Strategy ✓ Outbound Logistics in E-commerce Fulfilment ✓ Manage existing and set up new Click & Collect locations ✓ Project Lead to set up an Omnichannel Strategy

    • Netherlands
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Retail Formulemanager
      • Sep 2008 - Jun 2012

      ✓ Responsible for the retail stores in The Netherlands and Belgium✓ Managed the stores on Customer Satisfaction (NPS), Employee Satisfaction and Sales✓ Involved in the development of the new store concept, based on Specialism and Service✓ Responsible for staffing and recruiting in close cooperation with HR Business Partner✓ Prepared the stores and store employees to be Apple Premium Reseller

    • Manager Webshop
      • Sep 2007 - Oct 2008

      ✓ Responsible for the assortment, purchase and pricing of DECT phones and related products ✓ Sharing knowledge about the products and accessoires with the stores and support departments✓ Launched Printershop.nl with the top-5 brands in printing and all accessoires✓ Arranged training on the new assortment for stores and support departments

    • Store Employee
      • Jul 2005 - Sep 2007

      ✓ Store employee (part-time) at Coolblue

    • United Kingdom
    • Telecommunications
    • 700 & Above Employee
    • Store Employee
      • Dec 2000 - Jan 2005

      ✓ Selling mobile phone contracts and delivering service to customers. ✓ Set up multiple trainings regarding newly launched services such as 3G, push-mail, Blackberry and Vodafone Live! for sales people in the stores ✓ Selling mobile phone contracts and delivering service to customers. ✓ Set up multiple trainings regarding newly launched services such as 3G, push-mail, Blackberry and Vodafone Live! for sales people in the stores

Education

  • RSM Erasmus University
    MSc, Business Administration - Management of Innovation
    2006 - 2011
  • Hogeschool Rotterdam
    BBA, Commercial Economics, Bedrijfscommunicatie, Marketing, Corporate Communication
    2001 - 2006

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