Chief Marketing Officer

• Nov 2019 - Present

Chief Marketing Officer

• Jan 2018 - Sep 2019

Through my work as CMO at Nustay it has been my mission to align the Nustay marketing department with the development department to create a best-in-class product, user experience, and tech integrations which provides marketing with the most solid foundation for aggressive growth and optimal Return on Investment (ROI). I have attracted the best talent in the industry to manage Nustay's digital marketing activities, and am proud to announce that Nustay is outperforming big established Hotel OTAs such as Booking.com, Hotels.com, Expedia and Agoda on scalable marketing platforms such as Google Hotel Ads, Bing Hotel Ads, Facebook and many more. Achievements: - 470% YoY revenue increase as a direct result of new marketing integrations - Three-digit percentage growth in user base* - Three-digit percentage growth in marketing ROI* - Tech integration and optimal performance setup on Google, Yandex & Bing Hotel Ads - Invention and implementation of new search functionality (Best Search) which has provided Nustay with the best and most relevant hotel search in the industry - Re-design of frontend and digital persona resulting in a two-digit uplift in conversion rate* - Setup of partnerships and integrations with Trivago, TripAdvisor, Kayak, Hipmunk, IntentMedia & ClickTripz * Key Performance Indicators are confidential due to Nustay’s current listing Key Learnings: - Navigating Nustay to a successful IPO with a substantial over-subscription through various international investor meetings - International stakeholder relationship management and project management with in-house development, design, business analyst and customer service team situated in Kiev - C-level and board of directors’ stakeholder management - Creation and execution of PR strategy - Thorough understanding of the Hotel OTA landscape both on B2B and B2C Show less

Board Member

• Apr 2017 - Jun 2019

- Consulting Black Snow (BS) in their go-to-market strategy, and in their entry to the Swedish, Finnish and Norwegian market. - Consultancy in building teams, team culture and hiring processes - Improving profitability and revenue growth through more effective implementation of digital marketing solutions - Consultancy in implementation of web analytics and setup of company KPIs. - Consultancy on content strategy - Consulting Black Snow (BS) in their go-to-market strategy, and in their entry to the Swedish, Finnish and Norwegian market. - Consultancy in building teams, team culture and hiring processes - Improving profitability and revenue growth through more effective implementation of digital marketing solutions - Consultancy in implementation of web analytics and setup of company KPIs. - Consultancy on content strategy

VP Performance Marketing

• Jun 2017 - Feb 2018

Momondo Group was acquired by Kayak for USD 550 million in June 2017 whereafter my role at momondo was transitioned into VP Performance Marketing at Kayak. Together with a handful from senior management at Momondo Group, I was a key player in presenting Momondo Group to Kayak during the acquisition. Achievements: - Successful integration of the momondo Performance Marketing team into Kayak's Organization. - momondo PPC Team to take over global search marketing activities at group level - momondo 3rd party advertising team to take over global 3rd party advertising activities at group level. - momondo App Marketing team to take over global app marketing activities at group level - momondo Display Marketing team to take over global display activities at group level - momondo Social Media Advertising to take over global social paid media activities at group level - momondo Digital Creative Production to take over global production of image, banner & video production at group level - Responsible for at yearly marketing budget of USD 200+ mio - Integration and implementation of unified Digital Analytics and attribution models at group level - Integration of unified App Analytics and revenue tracking at group level - 4 digit growth rates of Kayak Display advertising within positive ROI through implementing momondo display team's standards at group level - Double digit growth rate increase in SEM and 3rd party advertising within positive ROI through implementing momondo search and 3rd party's standards at group level. - Implementation of the new account setup for group support with major advertisers such as Google, Bing, Intent Media, Double Click, Youtube, Facebook. and many other. - Stakeholder management with senior management across Germany, USA, Switzerland, Lithuania, Hong Kong, Argentina and Denmark. Show less

VP Performance Marketing

• Jan 2015 - Jun 2017

Having successfully built the momondo Country Management Team to manage and grow daily marketing activities across 36 markets, I was promoted to a group role and to maintain the performance marketing investments of momondo's parent company, Cheapflights.com across their 14 markets and with a focus on growing Cheapflights,com's presence in US and Asia together while maintaining the current responsibility of momondo's performance marketing investments. Achievements: - Startup of a separate Group Performance Marketing team (the biggest in Northern Europe) consisting of 32 highly skilled marketing professionals. - Responsibility for a yearly Performance Marketing budget of USD 50 mio+ - Turning Cheapflights.com's revenue growth from 2% YoY to +60% YoY within same Return of Investment - Best-in-class SEM, Display and App-Marketing within the flight industry. - Biggest & most cost efficient SEM advertiser globally within the flight industry. - Performance marketing revenue growth of +100% YoY while limiting marketing investment increases to max 30% YoY - +2 mio APP downloads per year with a payback period of less than a month - 300% YoY growth in affiliate marketing revenue Show less

Head of Country Management & Online Marketing

• Dec 2011 - Jan 2015

Achievements: - Creation of a scalable country marketing team that increased revenue growth from 20% YoY to +100% YoY. - Successful employment and training of 50+ international interns who all became indispensable full-time country managers and key-players in momondo's aggresive growth. - +500K app downloads per year within a positive ROI. - Implementation of a local go-to-market strategy that resulted in a conversion rate improvement of +50% in existing markets. - Successful startup of +20 new markets, among other AU, DE, IT, ES, PT, RO, TR, PL, NO, FI and UA. Responsibility: - Management & Training of the Country Management Team consisting of 32 highly skilled local marketing managers. - Management of marketing activities across 36 markets within SEM, SEO, Display Marketing, Brand Marketing, Offline Marketing, PR, Content Marketing, and Social Media Marketing. - Responsible for achieving yearly international revenue growth of 100%+ within a payback period of 3-9 months dependent on the market. - Reporting, optimization and planning through advanced web analytics with Google Analytics, iJento and Adjust Analytics (App). - Responsible for improving site conversion and profitability through Website Optimization, Product Optimization and Landing Page Creation. . - Management of following platforms: Google, BING, Yahoo, Yandex, Baidu, YouTube, Double Click, Facebook, Instagram, LinkedIn, Weibo, VK (RU), Criteo, Adroll, Delta, AdMob, OAX, Carma, WebTraffic, Webgains, Flurry, AppTurbo, AppGratis, TapJoy and many more... - Implementation of bid management platforms, Kenshoo, Marin Software, Adform, Google Doubleclick - Development of internal bid management systems for SEM and Display - Implementation of push messaging in the momondo app through AppBoy. Show less

Account Strategist

• Jun 2010 - Dec 2011

Core Responsibilities: Account Strategist in the Tech and Travel pod. Main responsibilities: Optimization of Adwords campaigns, customer education, account analysis, preparation of sales material and customer support. Achievements: Have exceeded expectations in all my OKRs with regards to the productivity and quality of my work every single quarter. Additional Responsibilities: Lead Account Strategist: Responsible for educating and keeping the Nordic Account Strategists up to date on new tools, products and work flows and responsible of securing a high quality of Nordic optimizations. Strong focus on sharing and learning from best practices across markets, and educating Account Strategists at bi-weekly meetings. Contextual Targeting Guru (10% role): Responsible for educating the Nordic DCS Team in new features, tools, targeting options and general opportunities within contextual targeting. Assisted the Nordic DCS Team in overachieving the secondary target at 116.20% in Q2 2011. Website Conversion Champ: Responsible for educating the Nordic DCS Team in Website Optimization targeted at providing the Nordic customers with a better understanding of website usability. I have developed a 10-point framework in Website Usability, which has been distributed to both the Nordic DCS Team and to various customers. One training has been given to the team and currently I am working on two website optimization projects. Read more on go/conversion Lead Assistant: Responsible for leading weekly Bronze-pod meetings and weekly Danish Account Strategist meetings meetings in the absence of lead Account Strategist or Team Lead. YouTube Promoter: Responsible for educating the Danish team in YouTube campaign creation and pitching-potential, in order to promote YouTube revenue from international customers. Result: Danish team has started to pitch and implement YouTube campaigns for the first time. Show less

Energy Consultant

• Aug 2009 - Jun 2010

- Project Manager of successful Integration Project aimed at creating synergy and common guidelines at S&D. - Relationshipt Manager providing B2B consultancy on large scale gas acquisitions. - Driving force behind the opening of a new and specialized Key Client sales division. - Project Manager of successful Integration Project aimed at creating synergy and common guidelines at S&D. - Relationshipt Manager providing B2B consultancy on large scale gas acquisitions. - Driving force behind the opening of a new and specialized Key Client sales division.

Account Executive

• Sep 2008 - Aug 2009

- Managing South Sweden account with responsibility of planning and executing marketing strategy. - Efficient negotiations with key client leading to large scale sales to major Danish clients. - Employment and training of two sales representatives. - Establishment of business relationships with large scale clients. For instance, Novo Nordisk, Nordea and Siemens - Managing South Sweden account with responsibility of planning and executing marketing strategy. - Efficient negotiations with key client leading to large scale sales to major Danish clients. - Employment and training of two sales representatives. - Establishment of business relationships with large scale clients. For instance, Novo Nordisk, Nordea and Siemens

Office Manager

• Apr 2005 - Sep 2008

- Management of an organization with 6 employees and 4oo members - Design and implementation of a successful investment program and a successful cost reducing program - Sale and marketing of musical events and concerts to music venues, clubs, and festivals - Negotiation with municipality and fund raising from private equity funds. - Management of an organization with 6 employees and 4oo members - Design and implementation of a successful investment program and a successful cost reducing program - Sale and marketing of musical events and concerts to music venues, clubs, and festivals - Negotiation with municipality and fund raising from private equity funds.

Student Assistant

• Jan 2003 - Apr 2005

- Case Handeling - Presentation of Properties - Customer Service - Case Handeling - Presentation of Properties - Customer Service