Experience

Astro Shaw

• Malaysia
• Movies, Videos, and Sound
• 1 - 100 Employee

• Senior Associate, Partnerships & Business Development

  • Jan 2021 - Present



Astro

• Malaysia
• Entertainment Providers
• 700 & Above Employee

• Content Strategy & Innovation

  • Mar 2020 - Jan 2021

• Commercial Strategy and Business Development

  • May 2019 - Mar 2020



Astro

• Malaysia
• Entertainment Providers
• 700 & Above Employee

• Management Associate

  • Apr 2017 - 2019

  A two-year graduate trainee program that spans Astro’s key business units; Content Division, Customer Division, Astro Radio, Products and Technology, Finance, along with a 3 month placement under Teach for Malaysia On Demand, Premium Business, Customer Division - Strategized and developed marketing campaigns to promote content on Astro’s Video on Demand platform. Monitored and analysed On Demand performance. Digital Strategy, Astro Radio - Performed market research and customer interviews to develop ideas for new digital content pillars for Astro Radio digital properties. Additionally, assisted with monetization strategy of different Astro Radio Digital brands. Product Development, Products & Technology Division - Evaluated and proposed UI/UX enhancements of the STB middleware while communicating requirements from different business stakeholders and translating their business objectives into product functional specifications. Collaborated with external vendors to ensure UI/UX development satisfied product requirements, while participating in technical documentation such as product features definition, product guideline & training material. Teach for Malaysia - Seconded as a teacher in SMK Lubok Buntar, Kedah. Prepared lesson plans and taught English classes and science after school lessons to students aged 15 to 17. Managed, guided, and helped organize a student-run theatre performance Singing to the Lions, which was held under George Town Festival 2018. Customer Division Business Advisory, Finance Division - Performed financial analysis on Customer Division marketing campaigns, while assisting in monitoring overall financial health of Customer Division. GenNext Studios, Content Division - Managed productions for different GenNext IPs, from scriptwriting, shooting, and final delivery. Performed and analysed consumer content research (questionnaires, interviews, and focus groups) to consolidate content intelligence data for use in future productions. Show less



BFM 89.9 - The Business Station

• Malaysia
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Intern, The Bigger Picture

  • Jan 2017 - Apr 2017

  Worked under The Bigger Picture to assist in content production for the shows Health & Living, Live & Learn, and Front Row. Assisted in recording and editing audio content, and performed research to pitch new shows and write interview questions. Worked under The Bigger Picture to assist in content production for the shows Health & Living, Live & Learn, and Front Row. Assisted in recording and editing audio content, and performed research to pitch new shows and write interview questions.



Sobell Department of Motor Neuroscience and Movement Disorders

• London, United Kingdom

• Student Researcher

  • Oct 2015 - Sep 2016

  As part of UCLs MSc Neuroscience course, worked under Dr Stephen Waldert to investigate motor cortex neural activity in macaque monkeys during hand movements. Motor cortex activity was used to investigate the anatomical location for brain machine interfaces for potential use in neuroprosthetics. As part of UCLs MSc Neuroscience course, worked under Dr Stephen Waldert to investigate motor cortex neural activity in macaque monkeys during hand movements. Motor cortex activity was used to investigate the anatomical location for brain machine interfaces for potential use in neuroprosthetics.



Lablink Medical Laboratory

• Malaysia
• Wellness and Fitness Services
• 1 - 100 Employee

• Student Intern

  • Jun 2014 - Jul 2014