Experience

BLUETIK

• United States
• Software Development
• 1 - 100 Employee

• Senior Digital Marketing Manager

  • May 2022 - Present

  Supervising a marketing team of 10 resources. Develop and execute 35+ digital marketing campaigns across paid search, display, and programmatic marketing channels for a B2B technology company, resulting in a 35% increase in lead conversions and $1.5M in pipeline revenue. Grew organic blog traffic by 230% in 5 months after fully revamping the SEO content publishing pipeline for the USA client. Anaylsing brand performance and foreseeing growth strategies based on insights Developing platform based digital marketing strategies, customized, tailor made plans for each brand. Overseeing social media management team for monthly organic growth KPIs. Monitoring paid ads for each brand and evaluating media buying performance of the team. Working directly under the CEO and communicating directly with clients. Providing business development for the company and gaining more clients. Show less



Digital Marvels (Pvt) Ltd

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Senior Digital Marketing Executive

  • Apr 2021 - May 2022

  onducting competior analysis and research for media buying (paid advertisement). Managing monthly paid ad budget of up to $50,000 across 45 clients in three years. Creating media buying content strategy and content development for each client based on their requirements. Conduted A/B testing and Campaign budget optimization. Audience and content cross testing. Pixel setup and conversions API with priority events setup. Extensive Keyword research for Google ads. Manage, mentor and coach staff members consistently; establish performance goals and conduct reviews. Oversee updates to social platforms, sites and applications. Active role in managing marketing department editorial calendar and dictate digital content for publishing. Drive success for all digital marketing efforts through SEO, SEM campaigns, content marketing, digital tool analytics and social media monitoring. Show less



Chughtai Lab

• Pakistan
• Wellness and Fitness Services
• 500 - 600 Employee

• Digital Marketing Executive

  • Feb 2018 - Mar 2021

  Conducting a thorough competitor analysis and research for both organic and paid ads. Learning and performing media buying for social media ads and Google ads. Managing monthly ad spent budget of up to $4500. Brainstorming ideas for content creation of all social media platforms. Supervising junior assistants on monthly plans and scheduling for social media posts. Supervising content creation for YouTube shorts and YouTube videos. Coordinating with the Digital Marketing Manager for social media and YouTube monthly KPIs. Developing strategies to manage and do the brand promotion. Extensive research on SEO Keyword Research, On Page SEO, Off Page SEO and technical SEO. Guest posting and outreach on multiple websites. Show less



Structure Health & Fitness Club

• Junior Marketing Officer

  • Apr 2016 - Jan 2018

  • Learned Competitor Analysis and research. • Planned social media calendar for the complete month. • Content creation and scheduling monthly posting on Facebook, Instagram, TikTok, Pinterest, Twitter. • Grasp knowledge about how to analyse social media insights for engagement and reach • Grasp knowledge about how to analyse social media insights for engagement and reach • Grasp knowledge about which social media posts gets more engagement and reach • Cordinating with graphic designer and video editors to streamline content creation process • SEO keyword research and SEO optimized blog writing Show less