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Experience

    • Pakistan
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Founder
      • Sep 2016 - Present

      🦄 I run Pakistan's one of most well recognized luxury handcrafted brand. 👉 Provide ongoing optimization, revenue opportunities, lost-opportunity analysis that the digital team can act on to improve metrics and increase sales/revenue and customer satisfaction 👉 Identify traffic and conversion trends by channel, product line, and campaigns, also any abandonment issues and opportunities for improving site conversion 👉 Create and package management reports; analyzing and interpreting data and historical trends, and reporting on and delving into findings as needed 👉 Turn business questions into functional analysis – understand the business as well as the data behind the analysis; assess financial impact in terms of sales, profitability, and KPIs 👉 Manage outside vendors and internal stakeholders in the field of a/b testingand report on wins and losses to enable the organization to move forward 👉 Research competitors site experiences, as well as outside industry best practices and best of breed online customer experiences Show less

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jul 2017 - Present

      💡 My work experience 👉 Write and optimize content for the website and social networking accounts such as Facebook and Twitter 👉 Be actively involved in SEO efforts (keyword, image optimization etc.) 👉 Manage and maintain the organization’s website(s). 👉 Edit and post videos, podcasts and audio content to online sites. 👉 Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.). 👉 Acquire insight in online marketing trends and keep strategies up-to-date. 👉 Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines. 👉 Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.Required Qualification Show less

Education

  • Iqra University (Official)
    Bachelor's degree, Business Administration and Management, General
    2012 - 2016

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