Director Resarch

• Jun 2021 - Present

Senior Research Analyst

• Aug 2013 - Feb 2018

I used syndicated data to support the decision making process for Turner / Time Warner executive management, finance, public relations, investor relations, strategic planning and other core business units. I also used data visualization techniques to report on the state of Turner networks, key competitors, as well as linear and digital television.

Research Analyst

• Jan 2010 - Aug 2013

In this role, I collaborated with management to provide quarterly and annual operating scorecards, dashboards, and key metric reports for Corporate Finance and Time Warner. Combining Nielsen and comScore data, I created spreadsheets, presentations and managed databases comparing the strengths and weaknesses of broadcast and ad-supported cable’s network share of television viewing for both internal and national press distribution.

Owner / Editor-in-Chief

• Oct 2007 - Oct 2010

Pursing a personal dream of mine, I recruited and assembled creative teams for production of digital and print comic books. As the de facto project manager for this process, I established all deadlines and managed two teams of artists and facilitated the entire process from written script to finished artwork with color and script dialogue. Pursing a personal dream of mine, I recruited and assembled creative teams for production of digital and print comic books. As the de facto project manager for this process, I established all deadlines and managed two teams of artists and facilitated the entire process from written script to finished artwork with color and script dialogue.

Client Services Executive

• Apr 2006 - Oct 2007

I was the Nielsen Representative for Southeast DMA’s: Nashville, West Palm Beach, Columbus GA, Augusta GA, Albany GA. I provided customer service for local Nielsen Station Index clients both commercial and public television stations as well as advertising agencies. I organized training of Nielsen products to local account executives and presented Nielsen methodology initiatives and changes to local station and parent company executives. I was the Nielsen Representative for Southeast DMA’s: Nashville, West Palm Beach, Columbus GA, Augusta GA, Albany GA. I provided customer service for local Nielsen Station Index clients both commercial and public television stations as well as advertising agencies. I organized training of Nielsen products to local account executives and presented Nielsen methodology initiatives and changes to local station and parent company executives.

Research Analyst

• Jan 2002 - Jan 2006

Back in 2002, WTVX was CBS's West Palm's UPN station but it also aired the WB network outside of prime. I proposed several prime time lineups that mixed programming from both nets; ultimately leading to a merger which formed the CW. I managed sales databases for two DMAs and created estimates for special, sports and regular programming using Marketron TV Sales software as well as CBS proprietary TV Sales software. I was responsible for the training of sales staff in use of TV Sales, PRIMENExT and Ad*Views. and helped account executives qualify and maintain sales leads. Show less

Client Research Planner

• Jan 2000 - Jan 2002

For my first job in the television industry, I assembled reports on potential clients and their competition using the Internet and various syndicated databases. I tracked industry trends for businesses ranging from bio-tech to tourism in order to generate new business leads and used MS Access to design and manage a unique database to track new business clients. I created a system of tracking on air news sponsorships using Excel. I also created and customized sales presentations leveraging station properties for new and existing clients. Show less