Kasey Swithenbank
Head of Retail at LUSH RETAIL LIMITED- Claim this Profile
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Bio
Florence Welke
Kasey is an incredibly passionate retailer who knows more about shop managers than their targets and achievements. She is dynamic in identifying managers’ needs and recently reimagined shop visits online and champions parental rights whilst continuously sharing her expertise with other global retailers. Working with Kasey strengthened the Retail and PR link and the insights she shared led to meaningful conversations with managers I wouldn’t have had otherwise with an outcome of authentic brand press coverage.
Nicola C.
Kasey is an empathetic and strategic leader who is passionate about delivering bespoke development and training to our 106 UK & I Managers. Kasey was fundamental in redesigning the recruitment and induction process for new Managers as well as reimagining the paternal leave process we have in place for parents. Kasey's high standards means she elevates every project she is involved with. I would not hesitate to recommend Kasey for any role.
Florence Welke
Kasey is an incredibly passionate retailer who knows more about shop managers than their targets and achievements. She is dynamic in identifying managers’ needs and recently reimagined shop visits online and champions parental rights whilst continuously sharing her expertise with other global retailers. Working with Kasey strengthened the Retail and PR link and the insights she shared led to meaningful conversations with managers I wouldn’t have had otherwise with an outcome of authentic brand press coverage.
Nicola C.
Kasey is an empathetic and strategic leader who is passionate about delivering bespoke development and training to our 106 UK & I Managers. Kasey was fundamental in redesigning the recruitment and induction process for new Managers as well as reimagining the paternal leave process we have in place for parents. Kasey's high standards means she elevates every project she is involved with. I would not hesitate to recommend Kasey for any role.
Florence Welke
Kasey is an incredibly passionate retailer who knows more about shop managers than their targets and achievements. She is dynamic in identifying managers’ needs and recently reimagined shop visits online and champions parental rights whilst continuously sharing her expertise with other global retailers. Working with Kasey strengthened the Retail and PR link and the insights she shared led to meaningful conversations with managers I wouldn’t have had otherwise with an outcome of authentic brand press coverage.
Nicola C.
Kasey is an empathetic and strategic leader who is passionate about delivering bespoke development and training to our 106 UK & I Managers. Kasey was fundamental in redesigning the recruitment and induction process for new Managers as well as reimagining the paternal leave process we have in place for parents. Kasey's high standards means she elevates every project she is involved with. I would not hesitate to recommend Kasey for any role.
Florence Welke
Kasey is an incredibly passionate retailer who knows more about shop managers than their targets and achievements. She is dynamic in identifying managers’ needs and recently reimagined shop visits online and champions parental rights whilst continuously sharing her expertise with other global retailers. Working with Kasey strengthened the Retail and PR link and the insights she shared led to meaningful conversations with managers I wouldn’t have had otherwise with an outcome of authentic brand press coverage.
Nicola C.
Kasey is an empathetic and strategic leader who is passionate about delivering bespoke development and training to our 106 UK & I Managers. Kasey was fundamental in redesigning the recruitment and induction process for new Managers as well as reimagining the paternal leave process we have in place for parents. Kasey's high standards means she elevates every project she is involved with. I would not hesitate to recommend Kasey for any role.
Experience
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LUSH RETAIL LIMITED
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United Kingdom
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Cosmetics
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1 - 100 Employee
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Head of Retail
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Feb 2023 - Present
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Retailer
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Feb 2017 - Present
•Created, implemented and developed UK&I marketing approach to in store sampling achieving an increase in customer conversion of 2% in the last 6 months to date•Collaborated on Ireland approach since BREXIT to ensure continuous supply•Strategise on new product launches•Collaborated on UK&I pricing models to ensure lucrative cost of goods and profit margin•Retail lead for UK&I product forecasting•Developed UK&I approach to in store parties generating an additional £1,000,000•Regularly collaborate with various business areas such as manufacturing, logistics, buying, design, brand and e-commerce.•Devised and implemented in store marketing strategy for UK&I market to increase community engagement, SEO, business to business networking and social media following/engagement levels•Investigate and devise business plans for potential new retail locations and relocations ensuring sufficient retail margin whilst ensuring a suitable payback period•Collaborated with the store design team on design, layout of stores and continued high visual merchandising standards.•Consulted on business models in other markets such as Europe, South Korea and Australia/New Zealand to improve top line sales, retail margin and KPI’s. •Managed and directed over 100 store managers, overseeing the hiring, training and development•Innovated regional management practises to increase store manager retention rates, performance and engagement whilst saving over £250,000 per year in travel expenditure•Created recruitment and onboarding strategy for UK&I Managers•Improved HR practises to increase diversity and inclusion across the retail sector•Devised advertising and interview strategy to increase diversity of candidates•Devised and implemented key HR strategies for supporting working parents resulting in an increase of 20% in retention rates for returning parents.•Generated £50,000 in annual savings by innovating the annual employee appraisal process •Regularly carry out public speaking
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Retail Store Manager
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Nov 2012 - Feb 2017
Responsible for:•Increasing turnover of store from £1.2million to £2.2million•Managed a team over 100 employees•Highest UK&I customer experience score•Introduced external events and business to business networking to increase footfall and brand awareness
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Retail Supervisor
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Sep 2010 - Nov 2012
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Sales Associate
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Apr 2010 - Sep 2010
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Education
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2008 - 2011
Cardiff University / Prifysgol Caerdydd
Bachelor's degree, Religion/Religious Studies
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