Demand Generation Specialist

• Apr 2022 - Present

Leads digital marketing strategiesDigital lead/PM for websiteSEO & SEM lead for brand websiteMarketing lead for HubspotDevelops lead generation plans, KPIs, and reporting Leads digital marketing strategiesDigital lead/PM for websiteSEO & SEM lead for brand websiteMarketing lead for HubspotDevelops lead generation plans, KPIs, and reporting

Search Analyst

• Sep 2017 - Mar 2022

Managed the organic and paid presence of SVG on Google SERPs. Responsible for optimizing and maintaining content listings for over 50 SKUs on our flagship website. Implemented on site and off site SEO optimizations.Created search focused web content based on relevant keyword research which resulted in dozens of page one rankings for short tail product related keywords and longer tail how-to and lifestyle related keywords.Produced monthly reports on search performance used to improve rankings and traffic for brand website using Google Analytics and Search Console data resulting in YoY increases in organic traffic to brand.com.Oversaw the implementation of a new content creation work stream that focused on acquiring Google Answer snippets to help raise web traffic leading to numerous page 1 rankings and special answer snippet listings.

Production Project Manager

• Mar 2017 - Sep 2017

Helped clients build websites on the proprietary Dealer.com CMS. Worked with development team to create a solution for "out of the box" requests.

Senior SEO Analyst

• Dec 2016 - Feb 2017

Managed a portfolio of 40+ clients with a highly specialized content driven service. Devised strategy and goals for monthly SEO campaigns. Kept in constant contact with clients to answer questions and review performance. Served as account manager and project manager working with internal teams.Created hyper-local SEO content targeting relevant geo-targets for dealerships. Examples include model comparison pages, community outreach pages, finance pages, and directions pages.Prepared and presented monthly analytics report on organic traffic, keyword visibility and online leads.

SEO Analyst

• Oct 2014 - Dec 2016

- Manage SEO campaigns including analysis, website updates, and reporting.- Complete SEO-related support tasks including domain changes, geographical research, and answering relevant questions.- Lead periodic calls with clients to explain progress of SEO campaign and website performance.- Consult with Implementation Specialists on launch of campaign including selecting appropriate geo targets, setup of keyword reporting, and optimization of content.

SEO Intern

• Aug 2014 - Oct 2014