Experience

Amber Communications
• United Arab Emirates
• Media Production
• 1 - 100 Employee
• Senior Copywriter

  • Nov 2012 - Present


Euro RSCG Middle East

• Senior Copywriter

  • Jan 2009 - Oct 2010

  Work Profile  Copywriting for print, television, radio commercials, online campaigns and direct mailers  Concept and creative development on new campaigns and new business  Leading and managing TV shoots from scripting, shoot and editing for the MENA region Clients Reckitt Benckiser – Dettol range, Clearasil, Strepsils • Saks Fifth Avenue • Kraft – Ritz, Kraft cheese, Tang • Jaguar • Peugeot • Danone • Vichy • Faces • Al Hurra Awards  Campaign for Saks Fifth Avenue shortlisted at Dubai Lynx  Saks Fifth Avenue campaign featured in Luerzer’s Archive (Vol 2 – 2010) Show less



Brandcom Middle East

• Copywriter

  • Jan 2006 - Dec 2009

  Brandcom Middle East FZLLC (earlier known as Lowe and Partners Middle East); Work Profile  Copywriting for print, television, radio commercials, online campaigns and direct mailers  Concept and creative development on new campaigns and new business  Scripting and direction of in-house films, audio-visual films and infomercials  Content development and compilation for brochures Clients Emirates SkyCargo • Lipton tea • Jebel Ali Free Zone • HSBC Bank • Dubai Tourism • Emaar • Nayomi • Dubai Media City & International Media Production Zone Training Radio Workshop at Dubai, hosted by Tony Hertz. Show less



Ogilvy & Mather

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Copywriter

  • Jul 2002 - Oct 2005

  Work Profile  Copywriting for print, television and radio commercials and direct mailers  Content development and compilation for brochures  Scripting and direction for in-house films, audio-visual films and infomercials  Creation of brand names and logos Clients Hutch Telecom (Vodafone) • CavinKare cosmetics • Tamil Nadu Tourism • TI Cycles • Tamil Nadu handlooms • Sify • Nalli Silks • The Banyan (An NGO working for homeless women) • Jeevan Blood Bank Training  Two day Creative Workshop at Colombo, Sri Lanka, focusing on the appreciation and creation of television advertising.  One month at Ogilvy & Mather, Mumbai working on nationwide brands. Awards  Silver at the 2004 Chennai Ad Club Deadline Awards – with a press campaign and audio-visual film for ‘Anbu Illam’, a home for street children.  Bronze at the ‘CavinKare Reality Awards’, a pitch for value added hair oil. Our television and press campaign helped us win Bronze and subsequently, the account Show less