Programmatic Executive

• Oct 2021 - Present

• Experienced in DSPs like DV360, Verizon and Trade Desk. Leading client calls to discuss campaign performance updates and potential testing opportunities and carrying out(creative/audience) tests across multiple DSPs • Active management of floor pricing, fill rates and allocation – on desktop, mobile and CTV. Expertise on the mobile display ad landscape, including exchanges & performance networks. • Planning the campaign by responding to client’s brief, as well as providing forecasts and recommendations to the investment and planning teams. Experience managing large budgets with a positive ROAS • Firm understanding of private marketplace and direct buying setups and campaign optimization strategies, with a deep understanding of the vendor landscape & strong industry relationships • Putting together post-campaign analysis reports with key learning, trends, and recommendations. Presenting end-of-campaign findings to the client • Mentoring and helping new programmatic traders in understanding the landscape and nuisances of media buying. Show less

Marketing Officer

• Nov 2020 - Oct 2021

Managing the social media of the company Analyzing and formulating marketing strategies Creating and managing marketing campaigns on Facebook and Google Managing and optimizing the company website for better results on search engine Managing the social media of the company Analyzing and formulating marketing strategies Creating and managing marketing campaigns on Facebook and Google Managing and optimizing the company website for better results on search engine

Crew Member

• Apr 2020 - Oct 2020

Digital Marketing Trainee

• Aug 2019 - Oct 2019

Handled the company’s online presence – regularly updated the company’s website and various social media accounts Monitored ongoing social marketing campaigns Pitched the services to prospective clients to generate revenue for the company Handled the customer experience for the clients Handled the company’s online presence – regularly updated the company’s website and various social media accounts Monitored ongoing social marketing campaigns Pitched the services to prospective clients to generate revenue for the company Handled the customer experience for the clients

Internship

• Jul 2018 - Jul 2018

Hindi khabar is a Popular Indian news channel,with its head office in Noida. Hindi khabar is a Popular Indian news channel,with its head office in Noida.

Internship

• Jun 2017 - Jun 2017

Apna Bharat is a E-newsportal, with its head office in Lucknow, Uttar pradesh. Apna Bharat is a E-newsportal, with its head office in Lucknow, Uttar pradesh.